EVALUATIONSigrid Oberg

In what ways does your media product use, develop or challenge forms and conventions of real media products?

As most of the magazines have, I also have a big and eye catching masthead. The font also stands out from the rest of the text of the magazine.

I got some different, but matching fonts to make different articles and headlines to stand out and to make a clean and tidy layout.

To attract readers the circle with `WIN` in is extra visible.

To show and emphasise that it is a music magazine I chose to have a medium close up picture of a boy singing and playing guitar.

In the middle of the front cover I have placed a bigger text with the name of the band the boy is playing in. The picture of the boy is in black and white to draw extra attention to the text and the content of the magazine. Everything with colours will then seem more interesting. As the KING NO ONE text, and the WIN box.

What's also very important on front covers is a date, price and bar code.

I chose the same colours for the contents page make a clear link between the pages.

Some of the fonts are also similar here as to the front page. I`ve used minion pro as my dominating font. as the front page to make a clear and nice matching lay out for the magazine and

Tutorials and guides are very common articles in music magazines. This is to make the magazine more interesting and not just full of text. In these articles you can find something that may come to use for you. The magazine then also is about the readers and not only the famous artists.

All the pictures is of people that plays a kind of instrument. All the pictures is music related.Drums, acoustic guitars and bass can remind us of an acoustic rock genre, what this magazine is about.

For the company it is important to reach out to people, so to draw the audience to like their Facebook site and follow them on different social media sites they entice the audience with competitions with cool prizes.

To show the fact that this article is about a girl that’s making music I simply put a picture of the girl it is about so people may recognize her and a guitar.The article starts with a

drop cap in a different colour to draw attention to the introduction of the article. If people read this it is more likely they will continue to read the rest.

In the middle of the article I placed a quote written in a bigger font. This is also to draw attention and to make the audience curious.

The headline is big and in a different font and colour to draw attention. That is very important to get people to read an article. If it stands a bit out and looks interesting more people will consider reading it.

On the black and white image I`ve placed a clearly visible red star to make people notice that Tyler's new album is out and the audience will probably notice it and start to think about it.

How does your media product represent particular social groups?

• My product represent a group of young people that are interested in rock music. It does this especially through pictures and language. My female model in the magazine wears jeans and a simple top. This challenge the female stereotype of girls wearing dresses and skirts and makes she fit more to the rock genre.Since my model is holding on to a guitar and the article is about her making music, the focus is more on the music and her career, and that can show that she is more interesting in making good impressions with her music instead of her looks. She went from being the vocalist in a band to making her own solo career, and the fact that she is playing guitar herself and not only sings can also kind of challenge the female stereotype since the females are often seen as vocalists.

What kind of media institution might distribute your media product and why?

• Blaze has grown to become the largest independently-owned publishing company in the shooting sector, and in the last few years had expanded into motoring, women`s lifestyle, art, and most recently video, music magazines and related shows. They publish music magazines such as Acoustic, Bass Guitar Magazine and Drummer. My music magazine is mainly about acoustic rock. Blaze already got a magazine that’s called acoustic that’s probably similar to my music magazine, except that my magazine is aimed more for younger people. It could have been a good idea for Blaze to fill that gap and get a wider audience, from young to old.Disadvantages could be that the magazines is quite similar to each other and continues about the same, but if the target audience is different and one is more aimed for young people, it can be a huge advantage. Also that the producer company maybe know where to sell the magazine and who likes to buy them.

Who would be the audience for your media product?

• The main audience for my magazine would be teenagers and young adults (age 13-25). The layout on my magazine is modern and made for the younger generation. I am also writing about and having pictures of young and newly discovered artists. In the magazine there is also tutorials, posters, competitions and festival guides – something that is often more appealing and tempting for younger people.

• Age: 100% of the audience is between 10-20 years old.• Gender: 65.22% are females and 34.78% are males.• 78.26% would like many pictures and less text, 17.39% would like more text and less pictures and only 4.35% of the readers

would prefer only text.• What my audience would like to read about: • The survey shows that the readers are almost

just as interested in the content as in layoutwhen they`re going to buy a magazine. Rate out of 23 responses:the layout, 60.87%the pictures, 47.83%the content, 56.52%freebies, 8.70%

How did you attract/address your audience?

• I tried to make my front cover as attractive to my audience as possible since that is the first thing they will notice. To attract readers I made a simple, but nice modern front cover.I used big writing on things and articles that may be tempting, such as free posters and different guides, so the audience would notice it. I also had a medium close up of a boy that’s singing – which can tell us it is a music magazine. I chose to have the picture in black and white so the writing could stand more out, because young people are often more into bright colours and thing with a bit more energy. I highlighted the text that says `special` under the main headline to make it stand out and make people notice it. It is always more exciting with specials!To make the magazine even more interesting for the audience I used a competition to attract readers.

What have you learnt about technologies from the process of constructing this product?

• I have used Photoshop a lot the two last years so I don`t feel like I have learnt anything new when it comes to that. I already knew about the use of layers and different methods to edit a photo so I didn’t feel like I had to learn something new when I made my pages. I was a little bit rusty on InDesign, but got a little bit of help with wrapping text around another object I was fine.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

• Since I`ve used Photoshop a lot before, and I didn`t really do any complicated stuff in InDesign, I can`t really say I have learned a lot in that area. But after a lot of researching and looking at other magazines I have learnt more about the audience and how to attract readers. I see everything from a broader aspect and know more about how to make magazines look more professional. I am now more carefully of what fonts I choose and where I place text and pictures on the front page.