Evaluation

Question 5

How did you attract/address your audience?

Attract One way I attracted my audience to my media product was by the idea of that I put a competition in to win Beyoncé tickets. I did this as a large majority of my audience would be a Beyoncé fan as it fits into my genre. Also the are VIP and so having that featured would help more as not only would they be free the are limited tickets and so would attract to them immediately.

Another convention I have used to appeal to my audience is I have included posters of Rihanna inside which would also attract my audience to buy my media product as Rihanna is a very popular artist to fit in my genre.

Also to attract my audience to my magazine is that I have made the price reasonable for my audience age to afford. I made it £2.oo as when I asked my audience how much they would spend this came back as the response and so I knew this would attract them. Also compared to some other magazines this can be seen as reasonably cheap as now more magazine are raising their prices.

My Masthead of ‘Exclusive first interview with Abi Lee’ would also attract to my audience. This is because the buzz work ‘Exclusive’ makes the reader feel like they will be the first and only person to see the article and so makes my product more personal. Also as it is the very first article they will want to be the first person to read it so they feel like they heard the information first.

The photographs attract to my audience as I have used models who are the same age of who my magazine attracts. This would attract my audience as they can relate to similar interests and also might look at them as role models. Also my pictures are female dominated and so this attracts my female dominated audience to the magazine. Also on the pictures I have styled them and posed them in a way that would attract my audience as if my audience was also into fashion, make up and hair ect, they might take interest into this side of my photography used.

The layout of my front cover will attract to my audience as it is organised, simple and easy to follow. This could link to the idea that females tend to see more organised layouts more aesthetically pleasing and so would draw them in more than say a rock magazine with lots of features on the front cover with a more laid back approach.

The colours I have used to design my own music magazine would attract my audience for many different reasons. Firstly, when I directly asked my audience what types of colours they would like to see featured in my magazine I got many responses and the colours I have used such as red, purple and grey said would appeal to them and so I know that this would attract them. Also they are quite feminine and girly colours and so would suit a more female dominated audience. Also they would attract a more teenage age group as they are more mature colours then something like a baby pink and baby blue which could be seen on a more younger age group magazine.

The layout of my double page spread attracts my audience as I went for a simple layout as on my audience research my target audience said they preferred more simpler layouts to more compact styles. Also the idea of my writing being in four separate coloumns makes it more professional. At first I created this page on PhotoShop but my final design is done on InDesign as when I created this on PhotoShop it didn’t have a colomn tool and so my writing was just all together and so the crease which would be in the middle of the page would of gone through the writing and made it difficult to read and so creating it on InDesign had a column tool and so this problem would not occur.

The layout for my contents page would attract to my audience as again it is very easy to understand and follow. Also the idea of having all the images down one side and all the text down the other could show a simple format and so as there is not lots of information on the page it looks tidy. Also because the only text on my page is what is featured on each page on my magazine could make the reader intrigued as they would want to know what it is on about and so would make them want to go and look at the articles or competitions.

Type of branding and advertisement which would be found in my

magazine to attract and address my audience.

AddressOne example in which my media product has addressed my audience is that I took my photographs for my front cover, one in my contents page and also for my double page spread in a room with a white background as it shows a relaxed environment and also a level of professionalism as they could relate to be similar of those being taken in a studio. This could also represent a more middle class approach which would address to my audience.

My other contents page photograph was take outside. I decided to use this in my own media product as there was a slight bit of wind and so created a very slight wind effect on my models hair which also could show professionalism. This would address to my audience as again it shows a more middle class appeal. If I taken my pictures outside in a more run down scenery this would show a more working class level, however I choose a place outside which had a plain background and also the handrail the model is holding onto helps as it helps the image have a more posed feel to it.

The style of my pictures address my audience as I have posed my models in all of my photographs I took. This would address my audience as it shows to my audience feministic features and also a more teenage youth approach and so can relate more to what is going on.

Another example of how I have addressed my media product to my audience is by the wardrobe choices I made. For example the models are wearing skirts and dresses so automatically would appeal very much for women more than men. Also I have used props such as a mirror and make up brushes which communicates across to the audience girly and teenage youth appeal and attraction. Also because of this it could make my audience relate to it and also aspire to the images I have took.

I have also addressed my audience in they style of writing I have used. For example the writing I have gone for has a more formal tone to it and so would appeal to the class in society of middle class as I have used a more formal lexis. Also the lexis in my writing addresses the idea to my audience that the genre of the magazine is music as I have used words such as ‘touring’, ‘song’, ‘music’ ect, and so the reader can easily see straight away what the magazine and articles are about.