What kind of Media institution might distribute your media product and why?

Evaluation Question 3- By Olivia Gracey

What is the job of a UK Film Distributor?

• Job role: Create a large audience for a film. The film distributor must assimilate the certain films target audience into their advertisement strategies so they can make sure the production appeals to the right target audience. The success of the film is reliant on the role of the distributor, marketing is key as an estimated total spend by UK film distributors is £189 million. The role is to make sure the film scheduling is on time in order to be in cinemas, this includes advertising the film ready for its cinema release.

The Film Distribution Process

The process is key in the success of the final products success in cinemas as well as selling through DVD’s or VOD (Video On Demand)

What types of Film Distribution are there?

0The selected type of distribution mostly depends on features such as famous celebrities appearing in the film which are therefore bound to make money straight away due to fans of the stars, this is called TENTPOLING where the production is shown world wide with a large budget and a large fan base.

0Another is where the production is only shown in a certain location to appeal to its target audience and therefore make sure the distribution process is successful. This is called PLATFORMING.

My Ident

0 For my opening sequence, myself and my group decided to make our own logo for our own distribution company. Upon thinking of ideas of what we could call ourselves, in year 11 I created my own distribution company called ‘MOO Productions’ which I felt was fun and exciting. We wanted to research idents such as Pixar which include fun a humorous aspects we wanted to include in ours.

0 The image is of a cow and funky writing to match our fun personalities. With the help of Paul, I created the logo to be fun and something for the audience to laugh at for the beginning of the film. Louis created the ident with our input of the sound effect of a cow mooing to match the theme of the name. below is our ident that is played at the beginning of our piece- a low budget British film.

What type of film have I made and if I could, who would I have

distribute it? • My film is an independent low budget British film so I would have a small

distribution company such as ‘Blindspot Pictures’ who distribute films such as ‘Iron Sky’. My reasoning for this is based on their distribution techniques through ways such as crowd funding they have been able to keep production costs down. I wouldn't’t mind having extras through crowd sourcing as they would invite their family and friends to watch- this would help box office figures. The film ‘Iron Sky’ does have a gritty violent feel to it which I felt would be useful if Blindspot was to distribute as they made an €8m profit from the film after only an €7.5 million spend which €1m of this was through crowdfunding. Iron Sky has been successful enough to make a second film, this would mean the production was successful and the box office sales made a profit.