evaluating your digital core

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Evaluating Your Digital Core Peter Atkinson, E-Services Specialist, St Thomas PL Heather Cunningham, Librarian, University of Toronto Marian Doucette, Web Architect, Huron County PL

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Evaluating Your Digital Core. Peter Atkinson, E-Services Specialist, St Thomas PL  Heather Cunningham, Librarian, University of Toronto  Marian Doucette, Web Architect, Huron County PL. The Library 2.0 Toolkit. Due 2Q 2011 Help libraries develop their presence online - PowerPoint PPT Presentation

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Page 1: Evaluating Your Digital Core

Evaluating Your Digital Core

Peter Atkinson, E-Services Specialist, St Thomas PL Heather Cunningham, Librarian, University of Toronto 

Marian Doucette, Web Architect, Huron County PL

Page 2: Evaluating Your Digital Core

The Library 2.0 Toolkit

• Due 2Q 2011• Help libraries develop their presence online

o Understand Why Library 2.0 is Importanto Evaluate Features & Benefits of Library 2.0 Toolso Develop & Implement an Online Strategy

Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette

Page 3: Evaluating Your Digital Core

The Web is Pervasive• 2 Billion people online worldwide

o 71% of Canadians averaging 45 hours/week online• 550 MM Facebook users; 49% of Canadians have an account

o 50% login to their account every day• 6k photos uploaded each minute on Flickr• Almost 17 MM entries on Wikipedia, adds 950/day• 400 MM Unique Users/Month

o 120k articles for Encyclopædia Britannica Onlineo 62k on Encarta

• 100 hours of video added to YouTube every 5 minutes• You can:

o Make a free video call anywhere in the worldo Design and create your own fabric, shoes, cereal, radio station,

magazine, storeo Record a song, publish a book, run a businesso And so much more!!

Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette

Page 4: Evaluating Your Digital Core

It's Bigger Than Us• And extends beyond our patrons:

• Former residents• Descendants of residents• People interested in local events, sights, objects

• Enriches your community when you help your community to use the web:

o Cultural Groupso Tourism organizationso Artists & Artisanso Photographerso Entrepreneurso Restaurantso Writers

• Firmly establishes libraries at the heart of the community growth and individual development

Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette

Page 5: Evaluating Your Digital Core

A Worldwide Web of Choices

• Design Best Practiceso Look & Feelo Voiceo Usability

• Website Optionso Facebooko A Blogo Flavors.me, Wix, Weebly

• Patron Engagemento YouTube, Podcast.como QR Codes o Flickro Four Square, Google Placeso Twitter

Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette

An online presence must be strategic; users recognize poor site design and studies have shown that it reflects poorly on the organization.

No cost/low cost tools make a website redesign extremely affordable and easy-to-do.

Patrons can be found in other channels, e.g. YouTube, Flickr. Having a library presence in these channels can be invaluable to serve patron needs and drive circulation.

Page 6: Evaluating Your Digital Core

How Do You Choose Your Channels?

• Data!• Simple process; identify something you want to do/change, figure out

what data you need, review

• Decisions aren't based on opinion, the most recent experience; o "Well last week three people said...“ o "My mother hates those e-reader things“o You retain final decision-making but now have more info

• Makes it safe to decide, safe to fail which leads to more decisions, innovation which keeps library relevant for community

• Use the data; "Statistics are like a drunk with a lamppost: used more for support than illumination." - Winston Churchill

Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette

Page 7: Evaluating Your Digital Core

I Used to Know…

• There is no evidence that Vikings wore horns on their helmets

• Microwave ovens do not cook food from the inside out

• Lemmings do not engage in mass suicidal dives off cliffs 

• Different tastes can be detected on all parts of the tongue by taste buds

• Sugar does not cause hyperactivity in children• Prolonged exposure to rain or cold does not increase

the likelihood of catching a cold• Henry Ford did not invent either the automobile or

the assembly lineEvaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette

The items on this slide are examples of how data has changed our understanding of ideas that were once commonly held

Page 8: Evaluating Your Digital Core

What if You Knew...

• Children under 10 who receive a hand-written note from a librarian after their first visit are 8 times more likely to consider themselves 'readers' after age 16

• Libraries with active, (min. 2 posts/week), Facebook pages report a 12% increase in circulation

• 78% of website visits are during library hours 

• 85% of holds where an email confirmation was sent are picked up within 36 hours

Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham, Marian Doucette

The items on this slide are fictional representations of how data – if it existed to support these finding – can drive operational changes

Page 9: Evaluating Your Digital Core

Wise Words

• I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts. - Sir Arthur Conan Doyle (1859 - 1930), The Sign of Four, A Scandal in Bohemia

• The traveller must, of course, always be cautious of the overly broad generalisation. But I am an American, and a paucity of data does not stop me from making sweeping, vague, conceptual statements and, if necessary, following these statements up with troops. - George Saunders, The Guardian (UK) July 22, 2006

Evaluating Your Digital Core: Peter Atkinson, Heather Cunningham,

Marian Doucette