evaluating consumer health websites
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Finding Reliable Health Information on the Internet
Christine Caufield-Noll, MLIS, AHIP
Community Health Library
Johns Hopkins Bayview Medical Center
Summer 2012
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Objective and Goals
• Objective– to help you be an informed partner in your
health care
• Goals– you will understand how to evaluate a
health website– you will learn how to use MedlinePlus.gov for
disease, drug, and directory information– you will be aware of other reliable drug
websites on the Internet
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Did you know?• A Pew Internet survey reported that 57% of
American adults use the Internet to find healthcare information
• The most commonly-researched topics are specific diseases or conditions; treatments or procedures; and doctors or other health professionals.
• A typical search for health information is on behalf of someone else – information access by proxy
Source: http://www.pewinternet.org/Commentary/2011/November/Pew-Internet-Health.aspx
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About the Internet
• No one is in charge• There are few rules and regulations• Anyone can build a website• No educational or professional
qualifications are necessary• Therefore, you cannot automatically trust
information found on the Web
From: Internet Power Searching: The advanced manual, Phil Bradley, Neal-Schuman Publishers
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Remember the ABCs of evaluation
AccuracyAuthorityBiasCurrencyComprehension
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Remember the ABCs of evaluation
Accuracy• Does the site provide references to scientific literature? (popular media doesn’t count)
Authority• Is the information from a credible source? (check the About Us section and the site’s domain)
Bias• Who pays for the site? Are ads/sponsored content clearly labeled?
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Remember the ABCs of evaluation
Currency• Are there dates on the material? (under 5 yrs)
Comprehension• Is the information understandable and the site easy to navigate?
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Warning
• Watch out for sites like– WebMD.com– Gerd.com– DrKoop.com
• These sites and other like them may have some reliable information, but their main goal is not to educate the user but to generate money
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But how can I tell if a health website is reliable or not?
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Example website evaluation
• Mayo Clinic’s Healthy Aging center– http://www.mayoclinic.com/health/healthy-
aging/MY00374– This site is in the top results for a Google
search of senior health
• Let’s check it out using our ABC’s of evaluation criteria
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Ads by Google
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“Our mission is to empower people to manage their health. We accomplish this by providing useful and up-to-date information and tools that reflect the expertise and standard of excellence of Mayo Clinic.”
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“The senior medical editors are experienced Mayo Clinic clinicians and educators…They work on a daily basis with Web content producers and editors to ensure that all content is accurate, clear and relevant. Specialty medical editors…work with our editorial staff to bring you timely, relevant and accurate information and tools.”
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“MayoClinic.com maintains a distinct separation between advertising content and editorial content. All advertising content on MayoClinic.com…is clearly labeled as an advertisement. Sponsored areas of the site are labeled as such, and the sponsoring organizations are identified.”
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Thank you!
Please call Christine at 410-550-0681 or email her
at [email protected] you have any questions