evaluate and improve your website in 10 steps--part 2
DESCRIPTION
TRANSCRIPT
EVALUATE & IMPROVE YOUR LIBRARY WEBSITE IN 10 STEPS
AARON SCHMIDTAMANDA ETCHES
CONTENT STRATEGY
PART TWO:
READINGON THE WEB
WRITINGFOR THE WEB
READINGON THE WEB
FUNCTIONALREADING
SKIMSCAN
GLANCEBROWSE
INSERTWRITING
FOR THE WEB
CONVENTIONS
PERSONAS
STRATEGY
WRITING
TYPOGRAPHY
TYPOGRAPHY
THE AESTHETICS OF READING
READ THIS:
TYPEFACE
Serif
Sans
Times
Georgia
Tahoma
Helvetica
NOT TOO BIG
NOT TOO SMALL
16px
GRIDS!
COLUMN WIDTH
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40 - 80 CHARACTERS
READ THIS
PAGE RHYTHM
MAKE ITSCANNABLE
HEADING
HEADING
CONTENT CONTENT CONTENT CONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENT
CONTENT CONTENT CONTENT CONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENT
HEADING
HEADING
CONTENT CONTENT CONTENT CONTENTCONTENT CONTENTCONTENT CONTENT
CONTENT CONTENT CONTENT CONTENTCONTENT CONTENTCONTENT CONTENT
CONTENT CONTENT CONTENT CONTENTCONTENT CONTENTCONTENT CONTENT
HEADING
CONTENT CONTENT CONTENT CONTENTCONTENT CONTENTCONTENT CONTENT
HEADING
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet,
consectetur adipisicing elit,
sed do eiusmod tempor
incididunt ut labore et dolore
magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
BODY COPY * 1.5 = LINE HEIGHT
HEADER 1HEADER 2HEADER 3
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This is a link.
TEMPLATES
CONVENTIONS
LINKCOMPASSIONATELY
WARNING!
http://www.yourlibrary.org/section/ref/12/list6/dir/kids.html
http://www.yourlibrary.org/section/ref/12/list6/dir/kids.html
http://yourlibrary.org/kids
WARNING!
Log-in from off-campus: http://login.library.ca
Log-in from off campus
Log-in from off-campus: http://login.library.ca
WARNING!
Click here to access PsycINFO
Search PsycINFO
Click here to access PsycINFO
USE ADEQUATE CONTRAST
SKIP THATBRILLIANT
ANIMATION
And clip a!t!
PAGES MUSTNOT BE WRITTEN
BY PASSIVE VOICED LIBRARIANS
A library card isrequired to checkout items.
WRITE IN THEACTIVE VOICE
You need a library card to check stuff out.
WHAT IS YOUR EMAIL ADDRESS?
HOW DO I RESET MY PIN?
FRAGMENTSCAN WORK
ONE THOUGHTPER SENTENCE
INSERTWRITING
WARNING!
website tips
flickr.com/photos/eye2eye/50892860
?YOUR SITE = FAQ
WARNING!
website tips
WARNING!
website tips
READ THIS
READ THIS
CONTENTPROCESS
CREATION, DELIVERY, & GOVERNANCE OF
USEFUL, USABLE, & DESIRABLE CONTENT
PLANNING FOR THE
INSERTJUNK DRAWER SYNDROME
flickr.com/photos/29541077@N00/4711956912
CONTENT AUDIT
ACCURATEUSEFULNESSUSEDWEB-WRITTENON MESSAGELAST UPDATED
0000000000
WEB-WRITTEN
WORKFLOW
REQUESTCREATEEDITAPPROVEPUBLISHUPDATEARCHIVEREMOVE
STRUCTURE
CATEGORIZE
STYLE
READ THIS
PERSONAS
WHAT DOPEOPLE WANT
DO TO ONTHIS SITE?
???? ??? PEOPLE ????
?? ?? ?? ???? ?????
STUDENTS&
FACULTY
UNDERGRADSFACULTY
ADJUNCTS
KIDSTEENS
ADULTS
READERSLEARNERS
ENTERTAINMENT
USER INTERVIEWS
BRAINSTORMCOMMON
TASKS
GROUPUNIQUETASKS
NAME GROUPS
PRIMARY
26Age
Quote
Undergrad Student w/ Disability
Esther CambridgeTed Hendricks
Connect the theory and practice of teacher education for education students.
Connect students with education theorists.
Teach students how to find good, quality research.
Become a better researcher, using library resources more effectively
Encourage students to ask questions and think critically
Find a job in my field.
Get as much content as I can online for all my classes.
Get better at narrowing down my research focus.
Get better at keeping up with the research happening in my field.
Education FacultyUndergrad Researcher
Find research materials as quickly as possible
Maintain high GPA
Balance schoolwork with life
Get a research assistant job.
Get better at doing research faster and more efficiently.
20
"I don't do as much group work as I'd like to… it's hard because a lot of
students don't really know what to do around some who's disabled. It's not their fault, they're just not used to it… My biggest issue is trying to figue out
how to make them feel comfortable, you know?"
"I'm all over campus. Sometimes I'm in a practice space, sometimes I'm looking
for good wifi, and sometimes I'm too exhausted to go anywhere so I do
research at home."
Alice Cummings
Use technology to improve access to textbooks and other printed materials.
Use as many campus resources to improve my mobility and access to materials.
Become as independent as possible getting around campus.
45
Sylvia Page
@ Potsdam
Goals
Name
Music Graduate Student
22
"I don't use the library stuff....I just use Google Scholar because I type what I want and it pops up with the exact article I'm looking for."
"I've never been good about bringing my classes to the library...I know I could
collaborate more with the librarians here, but honestly, I just haven't had the time to do that, and I've felt a little badly
about it."
Potsdam University Libraries Personas 1 of 2
PRIMARY
26Age
Quote
Undergrad Student w/ Disability
Esther CambridgeTed Hendricks
Connect the theory and practice of teacher education for education students.
Connect students with education theorists.
Teach students how to find good, quality research.
Become a better researcher, using library resources more effectively
Encourage students to ask questions and think critically
Find a job in my field.
Get as much content as I can online for all my classes.
Get better at narrowing down my research focus.
Get better at keeping up with the research happening in my field.
Education FacultyUndergrad Researcher
Find research materials as quickly as possible
Maintain high GPA
Balance schoolwork with life
Get a research assistant job.
Get better at doing research faster and more efficiently.
20
"I don't do as much group work as I'd like to… it's hard because a lot of
students don't really know what to do around some who's disabled. It's not their fault, they're just not used to it… My biggest issue is trying to figue out
how to make them feel comfortable, you know?"
"I'm all over campus. Sometimes I'm in a practice space, sometimes I'm looking
for good wifi, and sometimes I'm too exhausted to go anywhere so I do
research at home."
Alice Cummings
Use technology to improve access to textbooks and other printed materials.
Use as many campus resources to improve my mobility and access to materials.
Become as independent as possible getting around campus.
45
Sylvia Page
@ Potsdam
Goals
Name
Music Graduate Student
22
"I don't use the library stuff....I just use Google Scholar because I type what I want and it pops up with the exact article I'm looking for."
"I've never been good about bringing my classes to the library...I know I could
collaborate more with the librarians here, but honestly, I just haven't had the time to do that, and I've felt a little badly
about it."
Potsdam University Libraries Personas 1 of 2
CRITICAL TASKS
INSERTASSESSINGCONTENT
TASK COMPLETION
TUNE INNEXT WEEK
?????
THANKS!!
AARON SCHMIDTAMANDA ETCHES