eva senteret 2016
TRANSCRIPT
![Page 1: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/1.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
1Sosiale Medier
Eva Senter 2016
![Page 2: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/2.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
2Sosiale Medier
Eirik Leirgulen
Gründer og Digital nerd
![Page 3: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/3.jpg)
www.companyname.com © 2016 Motagua PowerPoint Multipurpose Theme. All Rights Reserved.
3
Digital nerdVeien hit
![Page 4: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/4.jpg)
www.companyname.com © 2016 Motagua PowerPoint Multipurpose Theme. All Rights Reserved.
4
Sosiale medierAnno 1993
![Page 5: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/5.jpg)
5
KreativVi utfordrer det
tradisjonelle, og tørr å tenke nytt.
ÆrligVi holder det vi lover, og
avtaler alltid pris og budsjett i forkant.
KunnskapsrikKontinuerlig utvikling av alle ansatte. Vi elsker å holde oss oppdatert.
KjappVi er en liten og fleksibel organisasjon. Vi tilpasser
oss raskt, og leverer når vi skal.
![Page 6: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/6.jpg)
www.webcode.no © 2016 Webcode AS - Mandal - All Rights Reserved.
6Hva gjør Webcode?Vi hjelper bedrifter med å lykkes på nett!
Vi bygger nettsider og webapplikasjoner som skaffer flere kunder og leads.
Nettsidene vi lager er raske og tilpasset ulike enheter som mobil, nettbrett, datamaskiner og tv.
WebutviklingDigital markedsføring gir mer effekt av ditt markedsføringsbudsjett.
Vi garanterer effekt når du benytter våre markedsføringstjenester.
MarkedsføringVi er en partner som kan drifte både nettløsninger og dine markedsførings-kampanjer.
Sammen blir vi enige om budsjett og arbeidsoppgaver, og din bedrift er sikret kontinuerlig digital synlighet og utvikling.
Drift
![Page 7: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/7.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
7Still spørsmålog stopp oss når vi rabler i vei.
“Det var klokt når det var inni hodet mitt, men så skjedde det noe på veien ut…”
-Ole Brum
«Pooh and Tigger» av Aaron - Pooh and Tigger. Lisensiert under CC BY 2.0 via Wikimedia Commons - hEps://commons.wikimedia.org/wiki/File:Pooh_and_Tigger.jpg#/media/File:Pooh_and_Tigger.jpg
![Page 8: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/8.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
8
Intro til digital markedsføring
Digital strategi
Resten Facebook
KursplanHva skal vi lære?
DEL 1
![Page 9: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/9.jpg)
![Page 10: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/10.jpg)
![Page 11: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/11.jpg)
![Page 12: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/12.jpg)
![Page 13: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/13.jpg)
www.companyname.com © 2016 Motagua PowerPoint Multipurpose Theme. All Rights Reserved.
13
Det har skjedd mer de siste 40 årene enn det gjorde de siste 10.000. Men de neste fem årene kommer det til å
skje enda mer
Rune Bjerke
![Page 14: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/14.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
HVORDAN KONSUMERER VI
INNHOLD??
![Page 15: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/15.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 16: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/16.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 17: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/17.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 18: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/18.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 19: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/19.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 20: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/20.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 21: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/21.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 22: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/22.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
Andel som IKKE leser avisAlle (9-79 år)
0
6,667
13,333
20
26,667
33,333
40
46,667
53,333
60
1994 1998 2002 2006 2010 2014 2015
1519
2326
36
51
58
![Page 23: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/23.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
Andel unge som IKKE leser avis
16-24 år
0
20
40
60
80
1995 1998 2002 2006 2010 2014
2025
3842
52
74
![Page 24: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/24.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 25: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/25.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 26: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/26.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 27: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/27.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 28: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/28.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 29: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/29.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 30: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/30.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 31: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/31.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 32: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/32.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 33: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/33.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 34: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/34.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 35: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/35.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 36: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/36.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 37: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/37.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 38: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/38.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 39: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/39.jpg)
39
Hva vet Google om deg?
Digitale FotavtrykkBig data
![Page 40: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/40.jpg)
40
![Page 41: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/41.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
Google CalendarMin egen sekretær
![Page 42: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/42.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 43: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/43.jpg)
www.companyname.com © 2016 Motagua PowerPoint Multipurpose Theme. All Rights Reserved.
43
Google LocationMine 5 mest besøkte lokasjoner
![Page 44: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/44.jpg)
www.companyname.com © 2016 Motagua PowerPoint Multipurpose Theme. All Rights Reserved.
44
Google Location
![Page 45: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/45.jpg)
PAUSE
![Page 46: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/46.jpg)
![Page 47: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/47.jpg)
![Page 48: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/48.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
… hvordan virksomheter skal bruke digitale flater for å nå målsettinger.
Digital Strategi… hvordan virksomheter skal bruke digitale flater for å nå målsettinger.
![Page 49: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/49.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
TelefonHva gjør du når noen
ringer din bedrift?
![Page 50: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/50.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 51: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/51.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
Når noen stiller spørsmål i dine egne digitale flater?
Og i tillegg vises spørsmålet til tusenvis av andre potensielle kunder?
![Page 52: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/52.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 53: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/53.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
Webcodemetoden
1. Visjon 2. Mål 3. Ressurser 4. Kanaler 5. Evaluering
![Page 54: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/54.jpg)
Sosiale medier
TekstTiming
TilstedeværelseTid
![Page 55: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/55.jpg)
Historier
![Page 56: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/56.jpg)
Historier
![Page 57: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/57.jpg)
Historier
![Page 58: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/58.jpg)
Svare på tilbakemeldinger
![Page 59: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/59.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
http://awesomescreenshot.com/0e44hahy43
![Page 60: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/60.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 61: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/61.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 62: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/62.jpg)
Annonsere på Facebook
![Page 63: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/63.jpg)
FACEBOOK-ANNONSERING
![Page 64: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/64.jpg)
Først litt om kontoer, organisering og slikt…
• Annonsere direkte fra FB-siden • Annonsere fra Ads manager • Annonsere fra Power Editor • Annonsere fra Business Manager • Nyttige apper (Facebook pages, Facebook
annonseadministrasjon)
![Page 65: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/65.jpg)
Ulike tilgangsnivå til annonsekontoen
![Page 66: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/66.jpg)
Facebook-annonsering
1. Hva ønsker du å oppnå? 2. Velg målgrupper/publikum 3. Budsjett: velg type budgivning 4. Lag riktig innhold til riktig målgruppe 5. Velg plassering av annonsen 6. Følg med og mål resultater
![Page 67: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/67.jpg)
Struktur på enhver FB-kampanje
1. overordnet målsetning
2. ulike målgrupper og budsjetter
3. ulikt innhold
![Page 68: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/68.jpg)
1. Jeg ønsker at…
• flere skal se et innlegg vi har skrevet • flere skal like Facebook-siden vår • flere skal besøke nettsiden vår • flere skal konvertere (bestille, laste ned etc) på
nettsiden vår • flere skal laste ned app’en vår • vi skal nå flere som befinner seg i nærheten av
bedriften vår • flere skal delta på vårt arrangement • folk skal benytte seg av et tilbud vi gir på FB • flere skal se videoen(e) vi legger ut
![Page 69: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/69.jpg)
![Page 70: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/70.jpg)
![Page 71: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/71.jpg)
![Page 72: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/72.jpg)
![Page 73: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/73.jpg)
![Page 74: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/74.jpg)
![Page 75: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/75.jpg)
![Page 76: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/76.jpg)
![Page 77: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/77.jpg)
![Page 78: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/78.jpg)
![Page 79: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/79.jpg)
Øystein Sunde
![Page 80: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/80.jpg)
Facebook Dark Post
![Page 81: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/81.jpg)
![Page 82: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/82.jpg)
2. Målgrupper
Tips 1: Definer dine primærmålgrupper og lagre disse som ”saved audiences” for lett tilgang seinere. Tips 2: Utforsk Custom Audiences og retargeting
![Page 83: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/83.jpg)
3. Budsjett
Tips 1: Greit å følge anbefalinger fra FB først, så prøve seg fram med ulike innstillinger for optimalisering.
Tips 2: Hvor mye er du villig til å betale for å få et kjøp?
![Page 84: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/84.jpg)
4. Innhold/form
Vellykkede annonser: 1. er visuelt appellerende og fanger
oppmerksomheten 2. er relevant 3. gir deg en tydelig grunn til å klikke
(what’s in it for me?) 4. har tydelig call-to-action
Kilde: http://bit.ly/1eimnsc
![Page 85: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/85.jpg)
4. Hva er lov og ikke i FB-annonser?
www.facebook.com/policies/ads/
www.facebook.com/ads/tools/text_overlay
![Page 86: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/86.jpg)
3 viktigste grunner til #fail
• Mer enn 20% tekst • Nevner Facebook i annonsen på feil måte • Alders-restriktivt materiale
www.facebook.com/policies/ads/
![Page 87: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/87.jpg)
5. Plassering av FB-annonser
• Newsfeed Ads desktop (inkl FB dark posts)
• Newsfeed Ads mobile • Høyrekolonne desktop
![Page 88: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/88.jpg)
Facebook Live
![Page 89: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/89.jpg)
Facebook Video
![Page 90: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/90.jpg)
![Page 91: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/91.jpg)
![Page 92: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/92.jpg)
![Page 93: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/93.jpg)
![Page 94: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/94.jpg)
![Page 95: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/95.jpg)
![Page 96: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/96.jpg)
https://instantarticles.fb.com/
![Page 97: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/97.jpg)
![Page 98: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/98.jpg)
![Page 99: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/99.jpg)
![Page 100: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/100.jpg)
![Page 101: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/101.jpg)
Innsikt
![Page 102: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/102.jpg)
Innsikt
![Page 103: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/103.jpg)
Innsikt
![Page 104: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/104.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
SNAPCHAT
![Page 105: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/105.jpg)
Webcode AS © 2015 Webcode AS - Telefon 38134300
![Page 106: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/106.jpg)
– Johnny Appleseed
«Skriv et sitat her.»
![Page 107: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/107.jpg)
https://www.instagram.com/ikea_ps_2014/
![Page 108: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/108.jpg)
![Page 109: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/109.jpg)
LinkedinLinkedin har snart en halv million medlemmer i Norge. Annonsekanal svært egnet for rekrutering og business to business.
Segmenteringsvalg Land Stillingskategori, stillingsnivå og funksjon Tilhørighet til arbeidsgiver, Linkedin grupper Alder Kjønn
![Page 110: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/110.jpg)
LinkedinLinkedin har snart en halv million medlemmer i Norge. Annonsekanal svært egnet for rekrutering og business to business.
Segmenteringsvalg Land Stillingskategori, stillingsnivå og funksjon Tilhørighet til arbeidsgiver, Linkedin grupper Alder Kjønn
![Page 111: Eva senteret 2016](https://reader037.vdocuments.mx/reader037/viewer/2022103010/58ecc82c1a28ab96628b45e1/html5/thumbnails/111.jpg)