eva alcaide mda

© ECR France 2009

Wednesday 2d of June 2010

Global Data SynchronizationEva ALCAIDE,

B2B Manager, AUCHAN International (Group),Co-chair of the GS1 France Steering Committee for GDS Roll-

out

четверг, 10 июня 2010 г.

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Best Practice Sharing to Roll-out GDS

Just to remind you the main concepts of GDS

A steering Committee to roll-out GDS

No GDS without Data Quality


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Just to remind you the main concepts of GDS

GDS or automatic integration of product information in our systems

What are the standards for Data Synchronization ?

A content for Business Needs and Quality The network: a unique point of access for all


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The product integration today

The product integration with Data Synchronization (GDS)


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Manufacturer


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Manufacturer

Excel, Fax, Paper, E-mailStep ahead: Portal


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Manufacturer Retailer



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Manufacturer

Manufacturer

Retailer



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Manufacturer

Manufacturer

Retailer


Standard, mutual solution , machine to machine, automatic


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Manufacturer

Manufacturer

Retailer

Retailer


Standard, mutual solution , machine to machine, automatic


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What are the Standards for Data Synchronization?

Before…


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Before…

After…


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Build the network(the pipe)


Before…

After…


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Define the content

Before…

After…


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Define the content

Integrate theright content

Before…

After…


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A content for Business Needs and Quality

Standard Attributes

Specific Attributes by

category

Specific Attributes by relationship


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Standard Attributes

Local Attributes


category

Multiple Languages

Code & DescriptionDimensions

Logistic Units



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Standard Attributes

Local Attributes


category

Multiple Languages

Code & DescriptionDimensions

Logistic Units

Validation Rules



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The network: a unique point of access for all

Local Catalogs

(LCP)Belgique

An international network:


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Local Catalogs

(LCP)Belgique


Publish 1 time,

send to all


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Local Catalogs

(LCP)Belgique


Publish 1 time,

send to all

Subscribe 1 time, receive

from all


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A Steering Committee To roll-out GDS

Who is involved in GDS? Retailers: to start Roll-out Manufacturers: to achieve critical mass GS1 Organization: to start and achieve critical mass LCPs: to facilitate the roll-out A steering Committee with GS1 France to help roll-

out GDS


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Who is involved?

Catalogues du marché

(LCP)

Belgique

Fiche-produit

RetailerManufacturer GDSN

GS1 Organizati

onLocal Catalog Provider


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Retailers:to start the roll-out

The main role of the retailers is give the impulsion to the roll-out

A common communication between retailers towards SME:– To explain to the manufacturers that we all are aligned in

terms of: attributes, unique point of entry,… – To warrant:

• An investment as low as possible for the supplier• The ROI for the supplier (critical mass for their customers)

Make sure that the suppliers can choose their Provider: keep the market open and maintain competition in the market


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Manufacturers :to achieve critical mass

Big manufacturers are the drivers:– They are directly connected to the GDSN– They have resources to set up Tests, Pilots…– Collaboration with retailers in order to understand

standards SME are the followers :

– Main players to achieve critical mass– Users of solutions: simple, at low cost… (competition)– Need ready-to-use solutions– Need things easy to understand -> GDS, my first steps– Need common communication from retailers to decide

investments


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GS1 organizations:to start and achieve critical mass

GS1 International:– to define international standards

GS1 MO (Countries):– Existing standards: GTIN, GLN, GTIN UL– Adapt locally International standards:

• Understand international standards & Integrate local needs– Facilitate access to the market for providers (for example:

LCP) via Local Data Pool, certification…: PIM, ERP, MDM, Connectors

– Help roll-out:• Make understandable -> “GDS, my first steps”• Communication, help / facilitate common communication

from retailers


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LCPs :to facilitate the roll-out

Not in all the countries

Value added: close to the small suppliers in the countries

Often dedicated to product categories: Book (Dilicom in France), Toys (FJP in France), Wine (VerticalWine)

User Interface:– Manual: Ability to key in the product information – for many

customers

– Automatic: connection to the GDSN (or not) – easy to use

– SME training


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A steering Committee with GS1 France to help Roll-out GDS

8 members + GS1 France:– 4 retailers – 4 manufacturers, active in GDS– Including 2 co-chairs : AUCHAN & CADBURY

Objectives:– Marketing:

• communication, training, measure roll-out• toward SME

– Identify the business needs– Stabilize standards


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No GDS without Data Quality A physical inspection to evaluate Data Quality Results:

– Our catalogs are not completely aligned– We have work to do

AUCHAN Data Quality key learning What can we do to improve the quality of our

catalogs?


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A physical inspection to evaluate the Data Quality

3 Manufacturers(French market)

Retailer

Product sheet

Inspection

Quality Quality

perimetercompliancesample

indicatorsconsumer unit / case / pallet


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Results: Our catalogs are not completely aligned!

Comparison between Manufacturers and

AUCHAN


AUCHAN

AUCHANAUCHANAUCHANAUCHANComparison between Manufacturers and

AUCHAN


AUCHAN Dimensions Gross weight GTIN Hierarchy

Supplier 1

Unit 28% 33% 100% NSSupplier

1 Case 22% 83% 0% 100%Supplier 1

Pallet 56% 0% 0% 100%

Supplier 2


2 Case 41% 12% 0% 71%Supplier 2

Pallet 49% 0% 0% 65%

Supplier 3


3 Case 70% 60% 0% 80%Supplier

3Pallet 87% 0% 0% 80%


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Results: We have work to do!

Comparison between Physical Inspection

and AUCHAN


and AUCHAN

AUCHANAUCHANAUCHANAUCHANComparison between Physical Inspection

and AUCHAN


and AUCHAN Dimensions Gross weight GTIN Hierarchy

Inspection for

Supplier 1

Unit 61% 0% 100% NSInspection

for Supplier 1

Case 67% 50% 0% 100%Inspection

for Supplier 1 Pallet 67% 50% 0% 100%

Inspection for

Supplier 2

Unit 73% 0% 100% NSInspection

for Supplier 2

Case 51% 47% 0% 71%Inspection

for Supplier 2 Pallet 63% 53% 0% 65%

Inspection for

Supplier 3

Unit 100% 0% 100% NSInspection for

Supplier 3Case 83% 63% 0% 80%

Inspection for

Supplier 3 Pallet 100% 75% 0% 80%


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Lack Product information: GTIN UL, Gross Weight Product Information not up-to-date between the

manufacturer and the retailer


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manufacturer and the retailer Data Quality when you create a product and up-date it Seeing the results, is it really a good idea to implement

GDS ?– Definitely YES !– Because of:

• Manufacturer & Retailer Alignment -> less discrepancies• Virtuous circle!• Product information Up-To-Date• All information available


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What can we do to improve quality of our catalog

GS1 France Data Quality Challenge: What can we do to improve the DQ between Retailers and Manufacturers?

– Retailers: Carrefour, AUCHAN– Manufacturers: L’Oréal, Sara Lee, Nestlé, Kambly

Tool Description Deliverable Y/N

Training Data Quality GS1 Standard training Main rules on “1 page document” Training + Leaflet Yes

ROI Case Studies Detailed understanding of DQ

Case study AUCHAN – L’OREAL

Yes

DQ Improvement Process

Process to set-up DQ in manufacturer Organization ?

Define sample, DQ Certification, self-assessment tool…

DQ continuous improvement process

DQ toolkit

In progress

DQ “code of conduct”

DQ roles and responsibilities for Retailers and Manufacturers Code of conduct In

progress


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