ev ride and drive event
TRANSCRIPT
MASS DRIVE
CLEANCampaign Overview
GHG Emissions by Sector in Massachusetts (2014)
0
5
10
15
20
25
30
35
40
1990 1995 2000 2005 2010 2015 2020
Mill
ion
Me
tric
To
ns
of
CO
2e
qu
ival
en
t
Massachusetts GHG Emissions from Fuel Combustion
Transportation
Electricity Consumption
Residential
Commercial
Industrial (Fuel)
Credit: Linda Benevides, Massachusetts Executive Office of Energy and Environmental Affairs
#drivecleanev
The Drive Clean campaign model was created in
2015 using funding from the John Merck Fund. It
was piloted on both coasts through local
funding.
MASSACHUSETTS
SAN DIEGO
#drivecleanev
In 2016, the Massachusetts and San Diego Drive
Clean campaigns continued through
independent, local funding. The John Merck
Fund provided seed funding to expand the
campaign model into both Connecticut and
Rhode Island.
#drivecleanev
Drive Clean was adapted based on each state’s
preferences and needs.
2015 2016
GO WHERE THE FISH ARE...
Test Drive Results
of participants havenever driven a modern
EV before the test drive
of participants had a more favorable view of ZEVs after
the test drive
Post-test drive, 70% of participants were
more likely to purchase a ZEV
77% 83% 70%Of follow-up survey
respondents lease/purchase
vehicles within 6 months
12.5%
Credit: Linda Benevides, Massachusetts Executive Office of Energy and Environmental Affairs
Our Next Steps
Build MASS DRIVE CLEAN – reach an even larger and more inclusive mix of state residents
Continue to educate residents about state incentives and different ZEV models, in order to reduce barriers to ZEV ownership
Provide fun, informative experiences through test drives, expos and other sustainability events -leverage work with ZEVs across our statewide sustainability strategies
Secretary of Energy/Environment and Transportation holding listening sessions across the state to significantly scale up the ZEV market to achieve goal of 300,000 ZEVs on MA roads by 2025
Credit: Linda Benevides, Massachusetts Executive Office of Energy and Environmental Affairs
