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Market Trends for 1394Market Trends for 1394

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Current Status of 1394

CEDIA (Custom Electronic Design and Installation Assoc)

- Home Networks and Home Theaters

- Many more 1394 devices where shown at CEDIA thisyear than at any other show to date

- Almost every major TV makers showed 1394 TVs

1300 new products from 150 global companies

- www.1394ta.org/products

40 Motherboards Listed on our web site

- ABIT, ASUSTek, Biostar, Gigabyte, MSI, VIA Tech.

- Intel D845PEBT2 Motherboard

1394 in many new tablet notebook PCs

Rapid increase in new products
http://www.1394ta.org/productshttp://www.1394ta.org/products

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1394 Gaining Support in 2002

FCC Order 02-230A1- Requires digital tuner to be integrated in DTVs- Many TV makers are dropping DVI and adding 1394

FCC Ruling 03-3 (January 7, 2003)- Requires 1394 in STB and DTV- Negotiated by the CEA

Congresswoman Zoe Lofgren introduced a bill on October7, 2002- Digital Choice and Freedom Act of 2002- Gives lawful consumers the ability to make copies for personal use of

digital entertainment such as music, movies, and books- Consumers need a voice in this debate

Bills in Congress to restrict consumer rights to recorddigital content have failed- Congressman Tauzin supports 1394- No one wants to be seen as anti consumer

1394 Gaining Support from FCC and USGovernment

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1394 Intellectual Property

Lawsuit brought by Dynacore Patent Litigation Trust

- U.S. Philips Corporation, STMicroelectronics Inc., Compaq

Computer Corporation, Hewlett-Packard Corporation, EpsonAmerica Inc., Fujitsu America Inc., Matsushita Electric

Corporation of America, Texas Instruments Incorporated,

Eastman Kodak Company, Dell Computer Corporation, Dell

Marketing Corporation, Gateway Inc., Motorola Inc., Apple

Computer Inc., and NEC Computers Inc.

United States District Court in New York dismissed thecase on 2/11/2003.

Similar case brought by Dynacore against IEEE

802.3u Fast Ethernet was dismissed on 02/15/02

Datapoint/Dynacore

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Future Trends for 1394

The Next Generation1394b

1394b Silicon from TI, December 17, 2002

- Links from Agere and Oxford Semiconductor

- Enormous 1394b interest at Comdex 2002

1394b products in January 2003

- Apple G4 Powerbook

- Maxtor 200 GB HDD

- LaCie 200 GB and 500 GB HDD

- SmartDisk FirePower HDD Home Networking enabled

- 100 Meters and Longer

- CAT5 and POF

- 1394TA Networking Working Group

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1394 in the Automovile

Automotive Network enabled

- 1394TA and Intelligent Data Bus Forum Joining forces with AMI-C in the USA

- Broad support in Japan and the USA

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POF

Copper

1394 Automotive Network

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Wireless 1394

- 802.11e 1394 Spec will be completed mid-year 2003 Waiting on 802.11e group

- HyperLan2 Wrote 1394 services into their standard Should be available before 802.11e

Industrial and Instrumentation Professional Video and Audio

Defense and Aerospace

New Applications

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1394b Demonstration

1394a connector on wall plate from GreyFox

Card converts 1394a to 1394b

Data shipped over 20 meters of CAT5

- Using Ethernet connector

- Could use 1394b connector

Structured Wiring Panel from GreyFox

Data shipped over another 20 meters of CAT5

Converted back into 1394a No visible delay in video from desktop camera to

notebook over the 40 meters of CAT5

Easy to change from Ethernet to 1394b by changing

wall plate

Shown at CEDIA and Comdex

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1394b Demonstration

Comdex 2002

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Compliance and Interoperability

1394TA organizes Plugfests 4 times a year

- Two in the USA

- One in Taipei and one in Tokyo

1394TA now includes C&I Workshops at each

Plugfest

- Test Suite of three tests Base 1394 Test Suite

Network Interoperability Test Suite Functional Operability Test Suite

- Products which pass can use a Compliance Logo

First six products have passed

1394TA has C&I Workshops

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What Name to Use?

Three names in the

Market today

- FireWire

- i.LINK- 1394

1394TA has done market

research in the USA

- USB 30%

- FireWire 24%- PCMCIA 17%

- i.LINK 11%

- DVI 11%

- 1394 7%

- 1284 2%

FireWire is a great choice

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Conclusion from Market Research

Numbers dont work

- 1284 on every PC, Notebook, and Printer

- Can not trademark a number

Slow growth of Digital Video slowing i.LINK

- DVI and i.LINK are equally recognized

Despite enormous USB marketing budget, FireWire is

almost as well know as USB

- FireWire more well known before USB 2.0 launch- It is a name people remember

If you want to use i.LINK that is OK

- Good name for Japanese market

- Pretty good name for Audio/Video market

FireWire is a great choice

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FireWire and the 1394 Trade Assoc

1394TA reached agreement with Apple on FireWire

- Can license FireWire name and logo to anyone for free

- Created a C&I Logo based on FireWire logo

1394TA in negotiations with Sony for i.LINK

1394TA C&I Logo based on FireWire

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Progress of 1394 in Home Network

Being promoted by CEA in America

Being promoted by Microsoft in America

Being promoted by Mitsubishi in America CEDIA 2002, many 1394 Home Network demos

Network Working Group

- Chaired by Scott Fierstein of Microsoft

- Co-Chaired by Steven Harris and Mike Teener

Strong push behind 1394

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No technology is in the clear lead for Home Networking

Everything you want to network has 1394 in it

- PC, Peripherals, and A/V Every Home Networking Trend is Supported by 1394

- TCP/IP over 1394 (weve been doing this for years)

- CAT5 Cable (weve been doing this for years)

- Wireless InStat says that Wireless is the clearest trend Wireless Working Group for 1394 over 802.11

The Home Network is an A/V Network

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According to InStat No one installs a home network to share

a printer between two PCs. Home networks are installed to

share A/V data. According to CEA, The Home Network is an A/V Network

A/V Networking is more complicated than sending bits

- 1394 has the QOS required for real-time High Definition Video

- 1394 has the protocols for A/V networking

- 1394 was designed to carry multiple video streams

- 1394 is the A/V Network

Other Home Networking technologies will require 2 to 3 years

to do what 1394 does today.

The Home Network is an A/V Network

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IEEE 1394

Home Theater

PC/TV

Client Adapter

Media Center PC

WAN

AnalogAV System

802.11

Access Point

Wireless

Portable Display

Secondary Home PC

1394

Internet Content

and DVD

Analog

Internet

Content

Ethernet over CAT5

1394b over CAT5

Standard 1394

HDTV andInternet Content

Internet Content

and Digital AV

Analog

1394b = Internet and Digital AV Home

Networking

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What about DVI?

Quality is not any better- A/V comes into the STB compressed

- No benefit in uncompressing in the STB rather than TV Magazine articles say Hollywood will charge each time

consumer watches video recorded on STB- Applies to all STBs with HDDs including TiVO and ReplayTV- Consumers Rights Groups in the USA are complaining

- This is a big threat to DTV industry Can not do home networking with DVI

MPEG Decoder in many devices increases cost- Better to decode in TV only Killing the market for DVCR and Recordable DVD TV makers are dropping DVI and adding 1394

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1394 Benefit

Great Diagram from Mitsubishi

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What Connector to use?

The 6 pin carries power but the 4 pin does not

The Dell Latitude x200 Notebook is first Wintel with 6 pin

- Apple uses the 6 pin in all their notebooks- All Wintel notebooks follow the Sony 4 pin model

- Dell uses the 6 pin to power the DVD/CDRW There is no other connector on the Dell DVD/CDRW One less cable across the desk top Able to power external DVD/CD on airplane or in car

Sony realized their mistake with the 4 pin

- Needed to supply power to external DVD

- Failed to realize the obvious and created the 4 + 2

The 6 pin versus the 4 pin

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The Sony 4 + 2

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Can also power a 2.5 inch HDD off 6 pin connector

The 4 pin is a bad connector

- Looks too much like the small USB connector- Hard to align

- Takes me 3 or 4 tries to plug it in

- Must have clear view in good light

- Can not plug it in blind

- Comes out if not careful

The 6 pin is a good connector

- Looks different than the USB connector

- Can plug it in the first time, every time

- Can plug it in blind


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DVD/CD Power and Data over 1394


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The 6 pin versus the 4 + 2

Which one makes more sense?

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2.5 External HDD Power and Data


Power cable required with 4 pin

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Does your desk look like this?Does your power strip look like this?

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DVD powered over FireWire on Jet

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One cable powers DVD and small HDD

Should be able to charge battery powered devices

- iPOD from Apple does this- Business Traveler carries many devices

- Needs to have power supply for notebook

- Would be nice to recharge digital camera, PDA, etc. over 6

pin connector from notebook

- More power than USB 2.0- If Dell could power a DVD/CD ReWriteable off a USB 2.0

cable, they would

You are putting 1394 in the notebook anyway. Make the

most of it.

Better for the business travelerCan leave power supplies in the office

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Benefits of Membership in 1394TA

Create market for your products

Promote 1394 in the press and to governement

Access to Experts Access to Specifications

Stay Current on Market Trends

Stay Current on Technical Developments

Lower Cost Compliance Testing

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Summer Meeting in the UK

July 8 10, 2003

Oxford, England

Randolph Hotel Sponsored by Oxford Semiconductor

Everyone Invited

Your chance to attend a 1394TA Meeting

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Closing Thoughts

Market still in rapid growth

Get your products tested and logod

Use the right name Use the right connector

Move to 1394b in 2003

Use 1394 for new applications

Become active in the 1394TA

1394 is your competitive advantage

euroshow 1394

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