Achievements of the Partnership

November 2014

THE PARTNERSHIP

• Film London (UK), Lead Partner

• Apulia Film Commission (Italy)

• Bucharest Ilfov Regional Development

Agency (Romania)

• Fondazzjoni Temi Zammit (Malta)

• Lund University Department of Service

Management (Sweden)

• Maribor Development Agency (Slovenia)

• Municipality of Ystad (Sweden)

• PRO MALAGA (Spain)

• Rzeszow Regional Development Agency (Poland)

EUROSCREEN AIMS

• Put screen tourism on the regional policy agenda

• Develop greater understanding of the screen sector’s economic impact on tourism

• Increase opportunities for collaboration between screen and tourism sectors

OUR JOURNEY

• Creating partnerships and improving cooperation

• Identifying best practice, sharing experiences and building capacity

• Developing resources

OVERALL PROJECT ACHIEVEMENTS

• Inclusion of screen tourism in regional

policies

• Launch of ‘Quantifying Location Placement

Value’

• Publications: ‘Baseline Study' and ‘Case

Studies’

• Strong regional partnerships

• Online database

HIGHLIGHTS FROM THE REGIONS

THE JOURNEY OF A VERY DIVERSE PARTNERSHIP

PROMALAGA

Establishing Malaga as the

screen tourism capital of

Spain working with

Malaga Film Office and

Spanish Film Commission

BUCHAREST REGIONAL DEVELOPMENT AGENCY

First Bucharest Movie Map

Closer collaboration with

Romanian film studios

Castle Film & Media Pro

YSTAD MUNICIPALITY

Recognition as screen

tourism expert beyond

Skåne

Development of Ystad

Studios as a visitor

destination

MARIBOR DEVELOPMENT REGIONAL AGENCY

New partnership with

Slovenian Film

Commission

Development of online

locations library for

Maribor

FTZ MALTA

Improved cash rebate for

productions including Maltese

cultural elements

Cooperation between Malta

Tourism Authority and

Malta Film Commission

UNIVERSITY OF LUND

Publication of ‘The Attraction of

Screen Destinations’ report

Contributing to multiple

international academic

conferences in over six EU

countries

APULIA FILM COMMISSION

Partnership and joint

campaigns by Puglia

Promozione and Apulia Film

Commission

Local film tourism

photography exhibition

RZESZÓW REGIONAL DEVELOPMENT AGENCY

Strong regional

cooperation with a

focus on film, promoting

unique locations

Providing support to

productions

FILM LONDON

Screen tourism included

in the Mayor’s Cultural

Strategy and forms part of

his Cultural Tourism Vision

for London 2015

Partnership with

VisitBritain

TAKING THE PARTNERSHIP TO THE NEXT LEVEL

• Further strengthen regional

cooperation

• Develop screen tourism products and partnerships with SMEs

• Cross-sectoral research and impact assessment