PMSA is returning to Basel, Switzerland for our annual European Summit! If you or a colleague in Europe are interested in sharing pharma data analytics solutions, make sure to attend this informative two-day summit, October 23-24, at the Radisson Blu hotel.

Who We AreSince 1977, PMSA has served the pharma data analytics community in the United States. Each year, PMSA holds educational events featuring cutting edge trends in pharma analytics.

Why Europe? As the thought leaders in pharmaceutical management science, PMSA is in a unique position to facilitate the sharing of ideas with our peers in Europe, the second largest commercial market in the world. Their knowledge, techniques and experiences are also an invaluable resource.

Target Audience Pharma analytics community members based in Europe, and United States representatives interested in sharing information with their European counterparts Presenters Representing Top Pharma Manufacturers Current presenters at the EU Summit include representatives from:

• AstraZeneca• Bayer• BI

Visit www.pmsa.org/eu for more information!

EUROPEAN SUMMITBASEL, SWITZERLAND

October 23-24, 2019

• Genentech/Roche• Novartis

Understanding the Voice of the Patient in Two Case Studies: Rare Diseases and Parents as Caregivers & Applying Machine Learning to Social MediaBen Collins, Boehringer Ingelheim and Anne Bichteler, Semalytix

A Driverless Alternative to Pharma ForecastingPKS Prakash & Priyanka Halder, ZS

Assessing and Improving Brand Perception through Social Intelligence Decision Resources Group

Panel DiscussionFlorian Gutzwiller, NovartisBen Collins, BIJason Carlin, NovartisCatherine Bolliet, Roche Future of Health TrendsFabio Sergio, Fjord

Radisson Blu HotelStay near Basel’s top attractions at the Radisson Blu Hotel, situated just 8 kilometers from EuroAirport Basel-Mulhouse-Freiburg. This city center hotel offers a convenient location within walking distance of Theater Basel, the zoo, several museums and the exclusive shops of Freie Strasse. A 5-minute stroll will also take you to the SBB train station or to Steinenvorstadt, where charming nightlife awaits.

See what attendees at recent PMSA events are saying:

• “This is a great conference, with lots of opportunities to connect with folks in the industry.”

• “Excellent balance of networking opportunities, entertainment, and content.”

• “Thank you for putting on an excellent conference. This was my first time and it exceeded my expectations!”

Keynote Speaker Marco Giannitrapani, Novartis

Leveraging Geographic Features in Predictive Modeling with PanoramaJP Tsang, Bayser

A Simple Process of Using Regression to Estimate Individual Physician Valuation from Brick-Level Data David Wood, Axtria

How Can Data Scientists Survive Under Data Protection Restrictions? – GDPR, CCPA and Beyond Jessica Santos, Kantar

Personalized Marketing, Personas, Predictive AnalyticsIgor Rudychev, AstraZeneca EU KOL Analytics and ChallengesKilian Weiss, Veeva

Roundtable Discussion Christy Gaughan, RocheValerie Alleger, BayerCristina Souza, RocheIgor Rudychev, AstraZeneca

Generating Patient Insights in Chronic Obstructive Pulmonary Disease (COPD) with Social Media Listening Study Florian Gutzwiller, Novartis

Analytics Translators in Pharma McKinsey

Sessions at the Summit will include: