european presentation. company background company background european capabilities european...

EUROPEAN PRESENTATIONEUROPEAN PRESENTATION

Company BackgroundCompany Background European CapabilitiesEuropean Capabilities Asian PresenceAsian Presence Client Case StudiesClient Case Studies

– DellDell– PanasonicPanasonic– Zip (Marks & Spencer)Zip (Marks & Spencer)

APL LOGISTICS EUROPEAPL LOGISTICS EUROPEAgendaAgenda

Founded in 1968Founded in 1968

Top 5 worldwide Top 5 worldwide shipping companyshipping company

$5.5 Billion in Revenue$5.5 Billion in Revenue

Several Industry firsts in shipping, Several Industry firsts in shipping, world wide logistics and supply chain world wide logistics and supply chain visibilityvisibility

Top 10 global logistics provider as Top 10 global logistics provider as recognized by Armstrong Associates recognized by Armstrong Associates and Inbound Logisticsand Inbound Logistics

APL Logistics is amember of the NOL Group

NOL has transformed into a total intercontinental supply chain service provider

GLOBAL TRANSPORTATION

CONTAINER SHIPPING

SUPPLY CHAIN MANAGEMENT

Unparalleled capabilities and resources to deliver unmatched results

4,500 4,500 EmployeesEmployees

55 55 Countries served Countries served worldwide worldwide

26 million ft26 million ft22

Warehouse space globallyWarehouse space globally

16.1 million16.1 millionCBMs in 2003CBMs in 2003

GLOBAL PRESENCEGLOBAL PRESENCE ArgentinaArgentina AustraliaAustralia BahrainBahrain BangladeshBangladesh BelgiumBelgium BrazilBrazil BruneiBrunei

El SalvadorEl Salvador EgyptEgypt FijiFiji FranceFrance GermanyGermany GuatemalaGuatemala

MexicoMexico MyanmarMyanmar NetherlandsNetherlands NicaraguaNicaragua OmanOman PakistanPakistan

South AfricaSouth Africa South KoreaSouth Korea SpainSpain Sri LankaSri Lanka TaiwanTaiwan ThailandThailand

CambodiaCambodia ChileChile ChinaChina ColombiaColombia Costa RicaCosta Rica Dom. Dom.

RepublicRepublic

HaitiHaiti HondurasHonduras IndiaIndia IndonesiaIndonesia ItalyItaly JapanJapan

JamaicaJamaica KenyaKenya LuxembourgLuxembourg MadagascarMadagascar MalaysiaMalaysia MauritiusMauritius

PeruPeru PhilippinesPhilippines PortugalPortugal RussiaRussia SaipanSaipan SingaporeSingapore

TurkeyTurkey UAEUAE UKUK USAUSA VenezuelaVenezuela VietnamVietnam

Strength and experienceStrength and experience– 55 Countries55 Countries

– 174 Cities174 Cities

– 271 offices and facilities271 offices and facilities

– 26.2 million sq ft26.2 million sq ft

Local expertise Local expertise IT that ensures strength IT that ensures strength

throughout the supply chainthroughout the supply chain

EUROPEAN PRESENCEEUROPEAN PRESENCEEuropean HeadquartersEuropean Headquarters

UK – UxbridgeUK – Uxbridge

European Offices / Agency PartnershipsEuropean Offices / Agency Partnerships

Belgium – AntwerpBelgium – Antwerp

France – LilleFrance – Lille

Germany – Hamburg Germany – Hamburg

Netherlands - RhoonNetherlands - Rhoon

UK – Docklands (London)UK – Docklands (London)

Portugal – LisbonPortugal – Lisbon

Turkey - IstanbulTurkey - Istanbul

EUROPEAN SERVICESEUROPEAN SERVICES

Vendor ManagementVendor ManagementCustoms BrokerageCustoms BrokerageWarehousingWarehousingSC Information ManagementSC Information ManagementConsolidationConsolidationDeconsolidationDeconsolidationMulti-modal TransportationMulti-modal TransportationRegional & Intercontinental Transportation Regional & Intercontinental Transportation NVOCC Freight ForwardingNVOCC Freight Forwarding

PackagingPackagingReverse DistributionReverse DistributionVehicle InspectionVehicle InspectionDirect Store DeliveryDirect Store DeliveryKittingKittingImport/Export DocumentationImport/Export DocumentationCross DockingCross DockingVendor Managed InventoryVendor Managed InventoryQuality ProgramsQuality Programs

Tailored Solutions to Meet Your Individual NeedsTailored Solutions to Meet Your Individual Needs

STRONG ASIA PRESENCESTRONG ASIA PRESENCE

NORTH ASIA SERVICE NORTH ASIA SERVICE MATRIXMATRIX H H

K K GG

N N N N JJ

T T S S II

S S H H AA

T T TTNN

FFUUZZ

SSHHZZ

X X I I AA

J J PPNN

TTWWNN

MMNNLL

K K O O RR

S S P P NN

WAREHOUSE AVAILABILITYWAREHOUSE AVAILABILITY

WAREHOUSE SERVICESWAREHOUSE SERVICES

PROCESS STABILITYPROCESS STABILITY SYSTEMS AVAILABILITYSYSTEMS AVAILABILITY NVOCC SERVICESNVOCC SERVICES

QA SERVICESQA SERVICES

BARCODE SCANNINGBARCODE SCANNING

BARCODE LABEL PRINTINGBARCODE LABEL PRINTING

CUSTOMS FACILITATIONCUSTOMS FACILITATION

SOUTH ASIA SERVICE SOUTH ASIA SERVICE MATRIXMATRIX

S S I NI N

J J K TK T

S S U U RR

P P E E NN

P P K LK L

B B K K KK

C C M M BB

C C H TH T

B B O MO M

M M A A AA

N N D D HH

K K H H II

C C A A MM

F F I I JJ

M M A A UU

V V I I TT

WAREHOUSE WAREHOUSE AVAILABILITYAVAILABILITY WAREHOUSE SERVICESWAREHOUSE SERVICES PROCESS STABILITYPROCESS STABILITY SYSTEMS AVAILABILITYSYSTEMS AVAILABILITY

NVOCC SERVICESNVOCC SERVICES QA SERVICESQA SERVICES BARCODE SCANNINGBARCODE SCANNING BARCODE LABEL BARCODE LABEL PRINTINGPRINTING CUSTOMS CUSTOMS FACILITATIONFACILITATION

DELL - BACKGROUNDDELL - BACKGROUND

Dell Computer Corporation is the world’s largest Dell Computer Corporation is the world’s largest manufacturer of personal computers with manufacturing manufacturer of personal computers with manufacturing operations in the US, Ireland, China, Japan, Malaysia operations in the US, Ireland, China, Japan, Malaysia and Braziland Brazil

US$40 billion turnover in last 4 quartersUS$40 billion turnover in last 4 quarters

Innovative direct to customer and vendor managed Innovative direct to customer and vendor managed inventory business modelsinventory business models

CUSTOMER SUPPLY CHAIN CUSTOMER SUPPLY CHAIN CHALLENGESCHALLENGES

Vendor managed inventory programmeVendor managed inventory programme

Vendor controlled selection of service provider Vendor controlled selection of service provider

Vendor resistance to change (local relationships)Vendor resistance to change (local relationships)

Dell volumes used by vendors to reduce competitor costsDell volumes used by vendors to reduce competitor costs

APL LOGISTICS’ SOLUTIONAPL LOGISTICS’ SOLUTION Single source for ocean freight managementSingle source for ocean freight management

Vendor on-boarding packs developed Vendor on-boarding packs developed

Volumes underpinned by APL LinerVolumes underpinned by APL Liner

Information exchange (EDI) into Dell data systemInformation exchange (EDI) into Dell data system

Vendor meetings initiatedVendor meetings initiated

Quarterly Business reviews initiatedQuarterly Business reviews initiated

PANASONIC - BACKGROUNDPANASONIC - BACKGROUND

Global blue-chip manufacturer of consumer electronicsGlobal blue-chip manufacturer of consumer electronics

Customer Supply Chain ChallengesCustomer Supply Chain Challenges

Poor management of LCL / overflow shipments from 13 origin Poor management of LCL / overflow shipments from 13 origin ports in Asia to in excess of 35 European Panasonic ports in Asia to in excess of 35 European Panasonic customerscustomers

Limited supply chain visibilityLimited supply chain visibility

Unsatisfactory transit timesUnsatisfactory transit times

Provide warehousing facilities for the receiving, storage, and distribution Provide warehousing facilities for the receiving, storage, and distribution

of TV’s, microwaves, photocopiers and circuit boards in Hamburgof TV’s, microwaves, photocopiers and circuit boards in Hamburg

10,000 m10,000 m2 2 warehouse in Hamburg with 9,200 pallet locationswarehouse in Hamburg with 9,200 pallet locations

Value added warehousing services, including:Value added warehousing services, including:

– Barcode labelingBarcode labeling

– Inventory managementInventory management

– KittingKitting

– Palletisation Palletisation

Tracking and tracing via Internet Document Management SystemTracking and tracing via Internet Document Management System

– Delivery notes printed at APLL warehouseDelivery notes printed at APLL warehouse

– Scanning of Proof of Delivery notes (POD)Scanning of Proof of Delivery notes (POD)

– Online retrieval for PanasonicOnline retrieval for Panasonic

APL LOGISTICS’ SOLUTIONAPL LOGISTICS’ SOLUTION

ZIP - BACKGROUNDZIP - BACKGROUND JV between Marks & Spencer (75%) and JV between Marks & Spencer (75%) and

Desmonds (25%)Desmonds (25%) ProductsProducts

– Children wear and accessories Children wear and accessories

CustomersCustomers– All of Marks and Spencer Children’s wearAll of Marks and Spencer Children’s wear– Only product lines in Marks & Spencer are imported on FOB Only product lines in Marks & Spencer are imported on FOB

basisbasis

SuppliersSuppliers – Main suppliers are in Sri Lanka, South China and TurkeyMain suppliers are in Sri Lanka, South China and Turkey

CUSTOMER SUPPLY CHAIN CUSTOMER SUPPLY CHAIN CHALLENGESCHALLENGES

Ineffective Ineffective vendor management processvendor management process

Ineffective control of shipment dates, quantity and ratio Ineffective control of shipment dates, quantity and ratio against PO’sagainst PO’s

Too many LCL shipmentsToo many LCL shipments

Lack of visibility throughout the supply chainLack of visibility throughout the supply chain

PO and vendor management driven by rigorous operational PO and vendor management driven by rigorous operational process in Asia and enabled by operating system ACS123process in Asia and enabled by operating system ACS123

Visibility and exception management capabilities of See Change Visibility and exception management capabilities of See Change now and in future developmentsnow and in future developments

Consolidation infrastructure and track records Consolidation infrastructure and track records

Vendor data management and integrations through barcode Vendor data management and integrations through barcode scanning and ASN scanning and ASN

‘‘A’ team solution delivery team in Asia and UK from Sales to A’ team solution delivery team in Asia and UK from Sales to Proposal Development through to implementation planning and Proposal Development through to implementation planning and executionexecution



Vendor MgmtVendor Mgmt ConsolidationConsolidation Document MgmtDocument Mgmt CustomsCustoms

Barcode ScanningBarcode Scanning Carrier MgmtCarrier Mgmt Delivery to DCDelivery to DC

Packing List inputPacking List input

See Change ServicesSee Change Services Vendor Data MgmtVendor Data Mgmt

Logistics ProceduresLogistics Procedures CIOsCIOs KPIsKPIs

Best Practice solutionBest Practice solution Proactive Account MgmtProactive Account Mgmt Engineering 5-Phase ApproachEngineering 5-Phase Approach

BENEFITS DELIVERED to APL BENEFITS DELIVERED to APL LOGISTICS’ CUSTOMERSLOGISTICS’ CUSTOMERS Reduced supply chain costsReduced supply chain costs

Optimised supply chain solutions developed from an analysis of historical dataOptimised supply chain solutions developed from an analysis of historical data

Improved supply chain visibility – in the warehouse and during transitImproved supply chain visibility – in the warehouse and during transit

Reduced transit timesReduced transit times

Single point of contact for seamless, global supply chainsSingle point of contact for seamless, global supply chains

Improved levels of customer service through focusing on the needs of Improved levels of customer service through focusing on the needs of

customerscustomers

european presentation. company background company background european capabilities european...

Documents

supply chain slide

european presentation

global logistics provider

supply chain visibility

worldwide shipping company

world wide logistics

nol group slide

unparalleled capabilities