CONNECTED SPECIALISM HOW DIVERSITY DRIVES CREATIVITY & "

MAKES THE DIFFERENCE

EUROPEAN PLANNING CONFERENCE PRAGUE, 26TH NOVEMBER 2015

AGILE !PRODUCTION !

ADVERTISING!

DIGITAL !TRANSFORMATION!

CUSTOMER !EXPERIENCE!

SPORT!GROWTH !CONSULTANCY!

CREATIVE!STUDIO!

FROM AN ADVERTISING

AGENCY

TO A CREATIVE BUSINESS"

WITH CONNECTED SPECIALISMS

WHAT IS "AN IDEA?

AN IDEA IS NOTHING MORE OR LESS THAN A NEW COMBINATION OF OLD ELEMENTS.”

“ James Webb Young, A Technique for Producing Ideas

IDEAS = NEW CONNECTIONS

how?

EMBRACE COLLABORATION

https://www.youtube.com/watch?v=QnMxcM7Gbjo

THE WEB AROSE AS THE "ANSWER TO AN OPEN CHALLENGE, "THROUGH THE SWIRLING TOGETHER "OF INFLUENCES, IDEAS, AND "REALIZATIONS FROM MANY SIDES, "UNTIL, BY THE WONDROUS OFFICES "OF THE HUMAN MIND, A NEW "CONCEPT JELLED. Tim Berners-Lee

“

IN THE LONG HISTORY OF HUMANKIND…THOSE WHO LEARNED TO COLLABORATE AND IMPROVISE MOST EFFECTIVELY HAVE PREVAILED.”

“

Charles Darwin

NURTURE SERENDIPITY

WHEN WE LOOK BACK TO THE ORIGINAL INNOVATION "ENGINE ON EARTH, WE FIND TWO "

ESSENTIAL PROPERTIES: 

FIRST, A CAPACITY TO MAKE NEW CONNECTIONS WITH AS MANY OTHER ELEMENTS AS POSSIBLE. 

AND, SECOND, A “RANDOMIZING” ENVIRONMENT THAT "

ENCOURAGES COLLISIONS BETWEEN ALL "THE ELEMENTS IN THE SYSTEM."

“

Steven B. Johnson

https://www.youtube.com/watch?v=f5kiMhmeNCQ

COPY FROM AFAR

https://www.youtube.com/watch?v=fpOxPAMWQX8

“When we realised what was happening, the little boy was bright purple and very distressed. We all panicked, but I’d seen the St John Ambulance advert, The Chokeables, on Facebook just a couple of days before and I remembered what to do. I gave the baby backslaps and cleared his airway quickly. It was very scary and upsetting, but I’m so glad I knew what to do.”

Tiffany Sims, a mum of two from Bury St Edmunds

TRUST THE PROCESS

INNOVATIVE SYSTEMS HAVE THE TENDENCY TO GRAVITATE TOWARDS THE EDGE OF CHAOS.

CHRISTOPHER LANGTON, COMPUTER SCIENTIST

“ ”

IF YOU GIVE A GOOD IDEA TO A MEDIOCRE TEAM, THEY WILL SCREW IT UP. IF YOU GIVE A MEDIOCRE IDEA TO A BRILLIANT TEAM, THEY WILL EITHER FIX IT OR THROW IT AWAY AND COME UP WITH SOMETHING BETTER.

“

Ed Catmull, Co-Founder of Pixar

https://www.youtube.com/watch?v=TRZAJY23xio

https://www.youtube.com/watch?v=MOXQo7nURs0

CONNECT SPECIALISTS

https://www.youtube.com/watch?v=_1vwhxjG1KE

AGILE !PRODUCTION !

ADVERTISING!

DIGITAL !TRANSFORMATION!

CUSTOMER !EXPERIENCE!

SPORT!GROWTH !CONSULTANCY!

CREATIVE!STUDIO!

FROM AN ADVERTISING

AGENCY

TO A CREATIVE BUSINESS"

WITH CONNECTED SPECIALISMS

WHAT DOES ALL OF THIS MEAN FOR PLANNING?

EMBRACE COLLABORATION. EVEN WITH OTHER PLANNERS.

GET INVOLVED IN LOTS OF DIFFERENT THINGS TO NURTURE SERENDIPITY.

COPY FROM "AFAR & NEAR.

TRUST THE PROCESS "& BE PART OF IT.

BE THE GENERALIST AND CONNECT THE SPECIALISTS.