european elections 2019 campaign - aceeeo.org
TRANSCRIPT
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EUROPEAN ELECTIONS 2019
CAMPAIGN
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Turnout
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EU: 42.61%
SLO: 24.55%
EE 2014
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6 KEY STRATEGY PRINCIPLES:• pro-European campaign
• data-driven communication• personalised slogan• from door to door
• 3rd party speaks for you• emotions
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1. PRO-EUROPEAN CAMPAIGN
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2. DATA-DRIVEN COMMUNICATION
70% of Slovenians believe that Slovenia benefits from EU membership
24% turnout in the 2014 European elections
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2. DATA-DRIVEN COMMUNICATION
WEAK ABSTAINERS=
Pro-Europeans who do not vote :
1. Youth2. Professionals, managers…3. 55+
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3. PERSONALISED SLOGAN
this time I‘m voting
thistimeimvoting.eu
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4. FROM DOOR TO DOOR
300+ EVENTS
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5. THIRD PARTY SPEAKS FOR YOU
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Danijela, Croatia
Simona, Romania
Nora, Germany
Jan, Poland
Enzo, Italy Karim, Spain
Anastasia, Italy
Petar,Slovenia
400VOLUNTEERS
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Simona, Romania
Enzo, Italy
30+ORGANISATIONS
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Simona, Romania
Enzo, Italy
VIPs,INFLUENCERS
55 VIDEOS WITH INFLUENCERS
35.000.000 impressions100.000 link clicks
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Simona, Romania
Enzo, Italy
PROFESSIONALFOOTBALL PLAYERS
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6. EMOTIONS
‘Choose Your Future’ video
47 articles containing video link135 million views online
'Choose your future' video
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SLO: 28,9%
• highest turnout to date
• increase of 4,3 pp
Results
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together.eu
...and will continue
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Thank you!
mag. Manja ToplakHead ofEP Liaison Office in Slovenia