EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

July 3, 2012

CONFERENCE HOTEL U SKANZENU MODRÁ

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Jindřich OndrušDeputy Governor of the Zlín Region

■■ ■■ Zlín Region

CONTENTS

1. RELIGIOUS TOURISM IN EASTERN MORAVIA

2. PROJECT “OPEN GATES”

3. I CAMMINI D’EUROPA

4. PROJECT “CERTESS”

5. VELEHRAD 2013

6. NECSTOUR

7. PROGRAMME “CULTURAL ROUTES OF THE COUNCIL OF EUROPE”

8. EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

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■■ ■■ Zlín Region

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over a thousand-year tradition in Christianity

large concentration of sacral monuments from times of the first Slavic missionaries to today

strong religious tradition and ties of its citizens to religion above-average proportion of believers in the CR:

�̶ Czech Republic 13.9%�̶ Zlín Region 29%

(Source: www.scitani.cz) important places of pilgrimage within the CR Velehrad – Basilica bestowed the Golden Rose

by the pope Holy Hostýn – estimated 500,000 pilgrims

annually existence of pilgrimage routes in the Zlín Region

Velehrad – Holy Hostýn Velehrad – Holy Antonínek Holy Hostýn – Holy Kopeček Rosary Pilgrimage Route and others

RELIGIOUS TOURISM IN EASTERN MORAVIA

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providing access to important sacral monuments in the Zlín Region

familiarizing visitors with monuments in terms of architecture, art, cultural and spiritual value

BENEFITS OF THE PROJECT implemented since 2009:

unique project in the CR

example of cooperation of local government and churches

2011 – 95,000 visitors in the Zlín Region (21 key tourist locations)

creation of 140 new jobs

PROJECT “OPEN GATES”

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■■ ■■ Zlín Region

Membership of the Zlín Region and East-Moravian Tourist Authority Zlín in I Cammini d’Europa

First contact in October 2010 Signature signed in September 2011

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I CAMMINI D’EUROPA

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BENEFITS FOR THE ZLÍN REGION:

Participation of the region in “I Cammini d'Europa” involves presentation of a pilgrimage tourism product at trade fairs in Madrid, Paris, Rome, Rimini, Milan and Berlin

Cooperation with already engaged partners in religious tourism

Achieving good practice and sharing experiences in the area of religious tourism

Engagement in EHZS projects “I Cammini d'Europa”

Engagement in elaboration and implementation of tourism products and promotional materials

Engagement in studies and marketing research projects

Creation of a special tourism package for the territory of the Zlín Region

Promotion of territorial products (gastronomy, crafts, culture) at exhibitions and trade fairs

Use of the quality brand name “I Cammini d'Europa” on religious tourism promotional materials

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I CAMMINI D’EUROPA

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■■ ■■ Zlín Region

Program: INTERREG IV C

Priority: 2 Environment and Risk Prevention

Area of intervention: 2.6 Cultural heritage and landscape

Call for Proposals: no. 4

Implementation period: January 2012 – November 2014 (33 months)

Project status: implementation phase

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PROJECT “CERTESS”

Project partners

LUXEMBOURG: Europ. Institut of Cultural Routes

ITALY: Region Lazio

MALTA: Department of local government

POLAND: Administrative district of Gorlice

AUSTRIA: Salzburg Research

ROMANIA: Sibiu County Tourism Association

SPAIN: Tourism Agency of the Balearic Islands

FINLAND: JAMK University of Applied Sciences

GERMANY: Karlsruhe Institut of Technology

CZECH REPUBLIC: Zlin Region

LUXEMBOURG: Ministry of Culture Luxembourg

SPAIN: Regional Ministry of Tourism, Commerce and Sport

■■ ■■ Zlín Region

1,150 years since the arrival of the Slavic missionaries - Saints Cyril and Methodius - to the territory of Great Moravia

An opportunity for remembrance, to celebrate with dignity and use this important historical event not only for raising consciousness amongst citizens, but also for tourism and cultural routes

The anniversary honors the founding principles of Christianity passed on to people in their own language, the creation of a Slavic writing system, the first legal documents and laying of the foundations for education and culture

Opportunity to raise interest in the ideas of peaceful coexistence of cultures, spiritual, ethical and cultural values

VELEHRAD 2013, PLACE OF MEETING AND DIALOGUE

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■■ ■■ Zlín Region

National cultural monument since 2008

Symbol of the arrival of Saints Cyril and Methodius to Moravia

Meeting place for believers and for western and eastern cultures

Burial place of Cardinal Špidlík

Venue for important cultural and spiritual events in the jubilee year 2013

Cyril and Methodius Pilgrimage and Days of People of Good Will

International conference with the Cyril and Methodius theme

Exhibitions, concerts, training and education programmes

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VELEHRAD – CENTER OF CULTURAL AND SPIRITUAL HERITAGE OF EUROPE

Place and opportunity for initiating the creation of the European Cultural Route of

Saints Cyril and Methodius

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Network of European regions for tourism development in Europe

Gathering relevant regions and institutions in tourism

25 regions 30 public and private institutions (European

Intitute of Cultural Routes)

Zlín Region member of the network since 2011 – the only member from Central Europe

Simultaneously, member of the Executive Committee

NECSTOUR - NETWORK OF EUROPEAN REGIONS FOR A SUSTAINABLE AND COMPETITIVE TOURISM

■■ ■■ Zlín Region

Programme “Cultural Routes of the Council of Europe” founded by the Council of Europe in 1987 with the aim of demonstrating through travel across space and time how cultural heritage developed in various places of today’s European countries.

European Institute of Cultural Routes – programme administrator.

PROGRAMME AIMS

To increase consciousness of European cultural identity and citizenship

To support intercultural and interreligious dialogue through better understanding of events in European history.

To protect and enrich natural and cultural heritage as a means for improving the quality of life and the source of social, economic and cultural development

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CULTURAL ROUTES OF THE COUNCIL OF EUROPE

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Since the start of the programme until today, there are a total of 29 certified European cultural routes.

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CERTIFICATION CRITERIA

1. Cooperation in research and development

2. Enhancement of the memory, history and European heritage

3. Cultural and educational exchanges of young Europeans

4. Contemporary cultural and artistic practice

5. Cultural tourism and sustainable cultural development

CULTURAL ROUTES OF THE COUNCIL OF EUROPE

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AIMS

Building a network of partners linked to the mission of Saints Cyril and Methodius and their legacy

of developing Christianity in Europe

Founding the organization “European Cultural Route of Saints Cyril and Methodius”

Certification of the European Cultural Route of Saints Cyril and Methodius within the

programme “Cultural Routes of the Council of Europe”

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EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

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The European Cultural Route of Saints Cyril and Methodius will be a European network of cities and regions interconnecting historically important places of pilgrimage and utilizing their common cultural heritage for increasing competitiveness and attractiveness of European cities and regions.

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AREAS FULFILLING CERTIFICATION CRITERIA

1. COOPERATION IN RESEARCH AND DEVELOPMENT

2. ENHANCEMENT OF THE MEMORY, HISTORY AND EUROPEAN HERITAGE

3. CULTURAL AND EDUCATIONAL EXCHANGES OF YOUNG EUROPEANS

4. CONTEMPORARY CULTURAL AND ARTISTIC PRACTICE

5. CULTURAL TOURISM AND SUSTAINABLE CULTURAL DEVELOPMENT

EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

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BENEFITS OF THE CULTURAL ROUTE FOR DEVELOPMENT OF THE REGION

The network of the European Cultural Route of Saints Cyril and Methodius focuses on the legacy of Europe’s Christian roots in order to renew and utilize not only sacral monuments, but also Christian traditions and cultures of countries related to the brothers from Thessaloniki

It contributes to better handling of the seasonal nature of tourism thanks to a new travel model, and strengthening European citizenship through discovering our common heritage. Cultural routes accommodate other segments of tourists.

Cultural routes represent an opportunity for local citizens in the area of enterprise, support of investments and development of infrastructure and human resources, development of services, increasing revenue and due to an increased concentration of tourism options, creation of jobs and increase in employment.

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EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

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EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

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■■ ■■ Zlín Region

POTENTIAL FUNDING SOURCES

I. Programme Culture 2007-2013

II. Financial Mechanism EEA 2009 – 2014, Priority Area 1 “Preserving European Cultural

Heritage”

III. The Lifelong Learning Programme - Programmes Erasmus, Leonardo da Vinci, Grundvig

IV. Visegrad Fund – within the framework of small and standard grants

V. Transnational cooperation of projects for European Cultural Routes, Programme of the

European Commission

VI. INTERREG, further programming periods (cross-border and transnational cooperation)

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The aim of the European Cultural Route of Saints Cyril and Methodius will be prepared for implementing objectives within the framework of individual areas in order to draw from subsidies as a part of the EU Cohesion Policy for 2014 - 2020.

EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

■■ ■■ Zlín Region

We are looking for partners for further cooperation in the interest of fulfilling the objectives of the overall aim. We expect to meet each other again in the jubilee year, and that we will reach agreement with our partners regarding the next steps for fulfilling the aim – certification of the cultural route.

Public Authorities

Education and Research Institutions

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►ALBANIA

►BULGARIA

►CZECH REPUBLIC

►CROATIA

►ITALY

►HUNGARY

►MACEDONIA

►GREECE

►SLOVAK REPUBLIC

►SLOVENIA

►SERBIA

►TURKEY

EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

■■ ■■ Zlín Region

“Saints Cyril and Methodius contributed immeasurably to building Europe, not just in terms of its Christian religious society, but also its civic and cultural unity.”

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BL. POPE JOHN PAUL II:

■■ ■■ Zlín Region

Thank you for your attention.

Jindřich Ondruš

Deputy Governor of the Zlín Regionjindrich.ondrus@kr-zlinsky.cz

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