european commission information society dg the libraries and the paradigm shift enabled by...

European Commission Information Society DG


The libraries and the paradigm The libraries and the paradigm shift enabled by electronic shift enabled by electronic

commercecommerce

Bror Salmelin, EU Information Society DG C-3Bror Salmelin, EU Information Society DG C-3


Drivers for the new Awareness, understanding, critical mass

both users and service providers Integrating e-commerce into the services Legal framework (IPR, Copyright,

privacy….) New behavioral practice Taking advantage of the technology and

infrastructure Global dimension

Electronic Commerce in Europe (1)

IDC, Monaco, 11 May 1998

Financial Times, 21 March 1998

Forrester Research, April 1998


• Growth: B-to-B doubling every 3-4 months;

Europe is catching up especially in B-to-B

• Pervasiveness: 53 million consumers in Europe in 2001

• Shake-up: Amazon.com in just 2 years ‘largest bookstore on

the globe’; European booksellers now going online too

• Size: $333 billion in 2002; $30-60 billion in W-Europe?

Electronic Commerce in Europe (2)

The context of the presentation

Key Action II: “New Methods of Work and Electronic Commerce”Key Action II: “New Methods of Work and Electronic Commerce”

Intersection of business needs, legal environment, technological Intersection of business needs, legal environment, technological capabilities; also public sectorcapabilities; also public sector

–Flexible, mobile and remote services, personalisationFlexible, mobile and remote services, personalisation–Management systems for suppliers and customersManagement systems for suppliers and customers–Information and network security, IPR, privacyInformation and network security, IPR, privacy

Work &Business Practice

Legal & Regulatory

Technologies

Wow!


New role for the library

• providing access to information

• medium-independent, content related

• personalisation, localisation, mobility

• integrated to the business sector

• value-added services

New role for the library

• providing access to information

• medium-independent, content related

• personalisation, localisation, mobility

• integrated to the business sector

• value-added services

The libraries?The libraries?


Where will we be in 2005 ? Legal framework: convergence between

media, telecoms, Internet. Global.

Technologies: convergence, pervasiveness, mobility, plentiful ? What will be the added value?

Economy: dynamic business organisation and dynamic markets? New public and private services


LegislationLegislation

Access &technologyAccess &technology

Business/Consumer/Worker

Business/Consumer/Worker

Telecomms & IT liberalisationInternet management & future

Interoperability, RTDTake-up measures

Telecomms & IT liberalisationInternet management & future

Interoperability, RTDTake-up measures

Trust and ConfidenceDigital signatures, encryption

Privacy, IPR managementFull access to Single Market

Global framework

Trust and ConfidenceDigital signatures, encryption

Privacy, IPR managementFull access to Single Market

Global framework

Awareness & best practiceCodes of conduct / self-regulation

Public administrations as usersPublic dialogue

Awareness & best practiceCodes of conduct / self-regulation

Public administrations as usersPublic dialogue

Towards theGlobal

NetworkedEconomy

Towards theGlobal

NetworkedEconomy

The Global Information SocietyPolicies

The Global Information SocietyPolicies

New roles for individuals,

communities, organisations

and governments

New roles for individuals,

communities, organisations

and governments

coordinated legislative initiativescoordinated legislative initiatives coordinated international negotiationscoordinated international negotiations

coordinated legislative initiativescoordinated legislative initiatives coordinated international negotiationscoordinated international negotiations

Key Action IIKey Action II


Key Action II: Opportunities inWork & Business Transformation

LocalizedImplementation

InternalIntegration

BusinessProcess

Redesign

BusinessNetworkRedesign

BusinessScope

Redefinition

Cost/Efficiency

QualityTime

Customization

New Markets

ValueInnovation

Key Action II: Opportunities in Business Models

e-shope-shop

e-procuremente-procurement

info brokerageinfo brokerage

collaboration platformcollaboration platform

value chain integratorvalue chain integrator

3rd party marketplace3rd party marketplace

e-malle-mall

virtual communityvirtual community

Degree of innovation

Fu

nct

ion

alin

tegr

atio

n

value chain service providervalue chain service provider

e-auctione-auction

trust servicestrust services

Industry.Net

SCS/Infomar

CitiusTradeZone

GEN/ICS

FedEx InternetshipMarshall on Internet

Amazon.com

MarshallNet/PartnerNet

Belsign

Yahoo

FleuropTravelocity

JAL

Bold: European


Key Action II: Opportunities - Beyond the PC

In 2001 Europe USA

Online Population(PC)

53 million(13%)

98 million(34%)

Cable-TV 67 million 66 million

Mobile Phones 145 million 115 million

Hurdles: cost of telecoms; bandwidth; access….


• Mobile communications• Smart cards• Electronic payments• Digital television• Enterprise software• Digital local access• Multicultural and multilingual society• SME networks• World class education system• World leader in international trade• World leader in key user industries

(automotive, pharmaceutical, aeronautics, …)

• Mobile communications• Smart cards• Electronic payments• Digital television• Enterprise software• Digital local access• Multicultural and multilingual society• SME networks• World class education system• World leader in international trade• World leader in key user industries

(automotive, pharmaceutical, aeronautics, …)

Build on European StrengthsBuild on European Strengths


Current Electronic Business Related Projects

underpinning technologies

e-co

mm

erce

com

pon

ents Pay-

ments

Trans-actionmgt

IPR/ECMS

bu

sin

ess

pro

cess

escollaborationplatforms

Intelli-gentagents

ente

rpri

se /

sect

orm

anag

emen

t enterprise / industry sector (retail, textile, tourism,construction, transport, ...)

qual

ity,

aw

aren

ess,

tech

no-l

egal

virtual orgs

BP tools

Trust &confi-dence

electronic trading systems

Broke-rage/nego-tiation350 projects

(2nd edition)


Trends in Products (1) Increased computing and

communications power

products with embedded intelligence: lifecycle management

services with embedded intelligence: enhanced relationship management

intangible products: digital content


Trends in Products (2) PRODUCTS will be replaced by EXTENDED PRODUCTS comprising:

tangibles intangibles services relations

They are components of the whole LIFE CYCLE

How is the library related to these various components?


Extended Products create value

Tangible productsTangible products intelligent highly customised user-friendly embedded service

Intangible productsIntangible products services software (tools) information knowledge


Trends in Markets and Companies (1)

Increase of networked and dynamic relationships between companies, customers, employees

value creation networks: team work dynamic networked organisations

new market mediation systems

How is the library interlinked to the service sector?


From value chain to value networks and dynamic markets

Value Chain

Value Network Dynamic Markets

company

businessprocess

market


Dynamic Networked Organisationsthe intra-organisational perspective

2266

33

55

1

44

ProjectsProjects

• Internetworked• Process-centered (end-to-end business processes)• A collaborative environment via cross-functional

project teams• Agile: dynamic structures • Rich & fast information flow• Knowledge-driven• Customer-focused


Virtual Virtual OrganisationOrganisationInternetworked Internetworked

OrganisationsOrganisations

SubcontractorsSubcontractors

Sub-subcontractorSub-subcontractor

Value Networkinginter-organisational perspective

‘‘Postmodern’ business environment in which clusters of Postmodern’ business environment in which clusters of internetinternetworked organisations worked organisations collaborate around a particular technology and make use of a common architecture to deliver collaborate around a particular technology and make use of a common architecture to deliver

independent elements of value that grows with the number of participating organisationsindependent elements of value that grows with the number of participating organisations

e-business communities,e-business communities,electronic webs,electronic webs,value networksvalue networks


Trends: Paradigms Change New Ways of Work and Business = New Ways to Collaborate and Compete

flexibility / agility / versatility / speed / quality strategic partnerships business process organisation based on

competences: competence node networking vision based


M

M

Competence nodes networking

M

Customers

M=Management response of a given task in a given time point is given to the competencenode which understands the customers problem best

Group of competencies needed toperform a task

Competence nodes networking


Paradigms Change in Services

High ValueHigh Flexibility

Low ValueLow Flexibility

Low

High

1Handicraft

SERVICE PRODUCTION/DELIVERY

CAPACITY 2aN

etw

orki

ng

2Semi-automated*

* Call Centres,Large Hospitals,Retailbanking, ...

2bPersonalisation;Relationship Mgt


Paradigms Change in Intangibles/Digital Content

High Flexibility Low Flexibility

Low

High

DIGITAL CONTENT PRODUCTION/DELIVERY

CAPACITY

1aMusic/Software

Industry

2aPersonalisation;

Copyright Management

1bInformation

Industry

2bC

opyr

ight

Mgt

;In

tell

igen

t In

tera

ctio

n


The challenge:

-What is the role of the library in the value -What is the role of the library in the value networknetwork

-What are the core competencies -What are the core competencies

-How are the relationships built globally-How are the relationships built globally

-How the services are delivered, personalised-How the services are delivered, personalised

Participating

Innovation in technologies and business Innovation in technologies and business models: participate to pilot and R&D projects models: participate to pilot and R&D projects of the Information Society Technologies of the Information Society Technologies ProgrammeProgramme

G8 Global Marketplace for SMEsG8 Global Marketplace for SMEs

European Commission and Electronic European Commission and Electronic Commerce: legislation, business information, Commerce: legislation, business information, projects, background, etc.projects, background, etc.

http://www.ispo.cec.be/ecommerce Email: [email protected]


For further information...

IST helpdeskFax: +32 2 296 83 88E-Mail: [email protected]

IST helpdeskFax: +32 2 296 83 88E-Mail: [email protected]

http://www.cordis.lu/ist/home.htmlhttp://www.cordis.lu/ist/home.html

Official JournalGuide to Future CallsWork ProgrammeIntroduction for ProposersSpecific Guides for Proposers

Official JournalGuide to Future CallsWork ProgrammeIntroduction for ProposersSpecific Guides for Proposers

european commission information society dg the libraries and the paradigm shift enabled by...

Documents

european slide

eu information society

customers information

new public

information mediumindependent

new awareness

new behavioral practice

ipr management