european car manufacturing brands in the us market
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European Car Manufacturing Brands in the US market
People outside United States (US) generally prefer small fuel efficient cars like the model Ford Focus. But people of US are more interested in the pick-up trucks, various sports utility vehicles and other luxurious car models. This is mainly due to the fact the fuel costs in US is much lower as compared to the many other countries of the world (especially the emerging economies) and also due to an improving economy which provide the citizens of US a better purchasing power. So the car market in US is different as compared to various other car markets of the world like China or India etc.
In a survey conducted by the ACEA – European Auto mobile Manufacturer’s Association, the best-selling brand of Europe in the US market is Volkswagen. It is by far Europe’s most popular car manufacturing brand.
It is basically based on the core value of ‘driven by design’. It is the second largest automotive company of the world in terms of revenue. In the last quarter they have sold near about 137,316 units. Another brand which is keeping the pace with Volkswagen is Vauxhall Motors. It is a British automotive company which is a subsidiary of German Adam Opel AG. It sold near about 87,968 units of cars in the last quarter.
Renault also holds a position among the top ten European brands of car manufacturing. It is a French multinational vehicle manufacturer. In the last quarter it has sold 73,023 units of cars approximately. It manufactures not only cars but also trucks, tanks, buses etc.
Another brand from German, BMW has also enlisted itself in the list of top ten European brands. BMW is basically a German auto mobile company which was established in the year of 1916. Since then it manufacturers one of the world’s best cars, motorcycles and engines. Its sales were 70,327 in the last quarter.
Audi in another German automobile manufacturer that specializes in engineering and designing the car models, followed by manufacturing and distributing them all over the world. It mainly operates in the luxury segment of the car market. In the last quarter it sold 66,826 units of the luxury cars.
A company from France – Peugeot has also made its place in the top ten European car brands. It is regarded as the second largest car manufacturer in Europe. It was able to sell 66,620 units of its cars in the last quarter. Peugeot was basically a family business which was founded in the year of 1810.
