Challenges and opportunities

of Gdansk Convention Bureau

as an example of a regional Bureau.

Gdansk Convention Bureau as an effective tool to promote the region.

EFEA Europe + Asia Event Forum 2014, January 22-24, St. Petersburg

Anna Górska, Gdansk Convention Bureau/Gdansk Tourist Organisation CEO

GDANSK & REGION

OVER 1 000 000

DELEGATES 2010 - 2012

OVER 13 000 BUSINESS MEETINGS 2010 - 2012

3. CONFERENCE

DESTINATION IN POLAND

Gdansk Convention Bureau Tourist Information

Promotion Department

Gdańsk Convention Bureau was founded in 2005 as part of Gdansk Tourist Organisation. In 2007 we became ICCA member.

As a congress bureau GCB represents tourism service providers with special interest in business tourism: hotels, travel agencies, restaurants, providers of conference technical support, transportation companies, interpreters and translators from Gdansk & Region.

GDANSK TOURIST ORGANISATION

Our main goal is to promote Gdansk & Region as an attractive conference destination among both national and internetional meetings planners, corporates and associations.

We cooperate with:

Gdansk Convention Bureau is the only organisation in Pomorskie Region responsible for promoting Gdansk & Region as a congress destination.

WHAT WE DO - OUR MAIN ACTIVITIES

Ambassadors from Gdansk & Region

Tricity Academy for Business Tourism Professionals

Statistics surveys Polish Congress Ambassadors Programme

international business tourism fairs EIBTM Barcelona IMEX Frankfurt

CONVENE Vilnius

road shows Stockholm

Amsterdam Paris

Vienna Barcelona

cooperation with international associations like ICCA and MPI

ICCA Congress, Shanghai ICCA CEC Summer Meeting, St. Petersburg

ICCA RSMP, Amsterdam MPI Meeting, San Antonio

www.gdanskconvention.pl with almost 70 000 views in 2013

venue finder with over 140 venues

current flight connections from Gdansk

Over 50 service providers (Carriers,

catering, guides) including 8

Recommended PCO

Information about current GCB activities

promotional materials avalaible in online and printed version also in English and Polish language

Welcome Letters for events delegates

Tourist Information Point at Gdansk Airport

Tourist Information Point in venue

Sponsored by Gdansk Convention Bureau

Available for those who want to organize their event in Gdansk & Region

Works on iOS, Android, BlackBerry and Windows Phone

How we overcome the obstacles we meet?

statistics surveys business tourism fairs and other activities

key word:

There are over 140 conference venues in Gdansk & Region. Every year only 50-60 of them provide us statistics datas. Why?

lack of time lack of team often venues managemnet do not understand how

important statistics surveys are

What we do to convince venues to engage in statistics surveys project?

individual meetings with venue management

calls and mails with reminder about statistics

promotional film showing how statistics are important

Business tourism fair like EIBTM (Barcelona), IMEX (Frankfurt), CONVENE (Vilnius), MIBEXPO (Moscow) and road shows are great opportunity to promote products and services among

selected groups of hosted buyers.

convention bureau + venue

+ PCO/DMC =

success

What we do to convince venues, PC/DMC to participate in business tourism fair, road shows and others meetings?

in the begging of every year we

local tourist industry event calendar

when we organize road shows we try to cover most of the costs –

our Partners are expect only to cover fligh tickets and accomodation if it necessery

and ….

MEETINGS INDUSTRY PLAYS AN IMPORTANT ROLE IN METROPOLIS DEVELOPMENT

decision-makers and

local industry like

hotels, conferences venues,

PCO/DMC, airport and others

need to cooperate

THANK YOU Anna Górska, Gdansk Convnetion Bureau/Gdansk Tourist organisation CEO

gorska@gdanskconvention.pl