europe 2020 agenda for tourism nikolaos floratos
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©NikolaosFloratos,Fundingexpert.academy
EUROPE2020AgendaOpportuniAestomakeitwork
ByNikolaosFLORATOS
ECExpert,FounderofFundingExpertAcademy
©NikolaosFloratos,Fundingexpert.academy
WhoisNikolaosFloratos• FounderofFundingExpertAcademyprogrammesthatmasters
individualsinEUfundingprogrammesandpoliciesatwww.fundingexpert.academy
• Ac*veineuropeanfundingandeuropeanpolicyindustrysince1997(19+years)
• ECexpert/evaluatorsince2003(13+years)• Authoroftheebook“LearnfromtheHorizon2020champions”
downloadablefromwww.NikolaosFloratos.com• TrainedandcoachedhundredsofconsultantsandorganisaAonson
exploiAngsuccessfullyEUfundsandEUpolicies• TheonlyprofessionalinthewholeEuropewith40+
recommenda*onsinlinkedinprofile(www.linkedin.com/in/floratos)asexpertineuropeanfunds,trainer/coach
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©NikolaosFloratos,Fundingexpert.academy
WhatisEUROPE2020• TheEuropeanUnion’sten-yearjobsandgrowthstrategy• Launchedin2010• FivetargetsforEUtoachieveby2020
– 75%ofthepopulaAonaged20-64shouldbeemployed(employment)– 3%oftheEU’sGDPshouldbeinvestedinR&D(research&development)– 20/20/20target,i.e.Greenhousegasemissionsreducedby20%,energy
needscoveredby20%fromrenewables,Energyefficiencyby20%-comparedto1990(climate/energy)
– Earlyschoolleavers<10%andmin40%shouldhaveahighereducaAondegree(educa*on/Socialinclusion)
– Poorpeopleshouldbereducedby20million-comparedto1990(poverty/socialinclusion)
• EUBudgetthemainmechanismforsuppor*ngtheEurope2020strategy
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©NikolaosFloratos,Fundingexpert.academy
EUBudget
EuropeanCommission
CouncilofEU
EuropeanParliament
960billion€2014-2020
26%CentralisedAcAons
EUBUDGETAsthemainmechanismfor
Europe2020strategy
72%DecentralisedAcAons
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©NikolaosFloratos,Fundingexpert.academy
Horizon2020€80bn
Erasmus+€16.5bn
COSME€2.22bn
CreaAveEurope€1.3bn
EuropeforCiAzens€0.16bn
EaSI€0.9bn
Life+€3bn
Viisegrad€48m
EEANorway€1.8bn
EUDirectFunds2014-2020forTourism
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©NikolaosFloratos,Fundingexpert.academy
EUIndirectFunds2014-2020forTourismEuropeanStructural
&InvestmentFunds(ESIF)
€454billion
ERDF€196bn
ESF€86bn
EAFRD€99bn
CohesionFund€64bn EMFF
€5.7bn
EAGF€252bn
CAP
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EuropeanFundforStrategicInvestments
(EFSI)€16bn+EIBfunds
©NikolaosFloratos,Fundingexpert.academy
FurtherdetailsonEUFundingforthetourismsector
• DownloadtheguidefromthemembersareaofESPA
• OrfromtheECwebsiteathlp://ec.europa.eu/DocsRoom/documents/16165
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©NikolaosFloratos,Fundingexpert.academy
ThebiggestchallengeforEurope2020Howmuch(money)organisaAonsspentintotaleveryyearfordevelopingandparAcipaAnginproposalsandbidstosupportEurope2020butfailtoreceivefundinginEurope?
11billion€
ItisverydifficulttoachieveEurope2020targetswithsuchwastedresources!
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©NikolaosFloratos,Fundingexpert.academy
EUBudget
EuropeanCommission
CouncilofEU
EuropeanParliament
960billion€2014-2020
58billion€foradministraAon
902billion€fundingforForefrontknowhow
GrowthBelerlifefor
ciAzens
6%
94%
128billion€funding
VeryconservaAveAssumpAons
ProposalDevelopmentcostaround3%of
requestedfunding
25%Successrate(1/4proposalssuccessful)
Assumeyearly
ProposalDevelopmentcostaround3%of
requestedfunding
75%failedrate3/4proposalsunsuccessful
3.8bn€spentannuallyforsuccessfulproposalsoftotalbudget128bn€
11.2bn€spentannuallyforfailedproposalsforeuropeanfundsandSupportEurope2020
CANNOTAFFORDTOFAILFORACHIEVINGEUROPE2020TARGETS
MainEUROPE2020prioriAes
©NikolaosFloratos,Fundingexpert.academy
EUROPE2020SuccessRecipe
• UnderstandhowEUFundingmechanismworks
• IdenAfythemostalracAvefundingtopicsforyourneeds
Step1
• MasterallacAonsfrominiAaAnganalracAveideatosuccessfulsubmission
• Applychecklist• Followritualsreligiously
Step2
• Preparegreatproposal
• Masterhowtowriteaconvincingproposal
• Impressevaluatorsevenbeforeproposalreading
Step3
5Fingers’Technique
I.C.R.E.A.T.E.S.system
C.R.I.T.E.R.I.A.Formula
DailyHabits
B.U.N.D.L.E.R.Habits
FromStruggle ToSuccess
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SustainableexploitaAonofEUFundingmechanisms!
©NikolaosFloratos,Fundingexpert.academy
The7HabitsofEUFundingChampions
B.U.N.D.L.E.R.TMFormula
©NikolaosFloratos,Fundingexpert.academy
B.BuildtoLast!
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©NikolaosFloratos,Fundingexpert.academy
B.BuildtoLast!
©FundingExpert.Academy
Europeanfundedprojectsshallsupport
the
• missionofyourorganisaAon
• visionofyourorganisaAon• EUROPE2020prioriAes• CreaAonofforefrontknow-how
• Jobgrowthandcompe**veness
• IncreasethequalityoflifeofmainlyEUciAzens
i.e.don’tfallinthe“ValleyofDeath”
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©NikolaosFloratos,Fundingexpert.academy
ValleyofDeath
ValleyofDeath
EUprojects
ECFunding~70%
1.Fore-frontknowledge2.Growth&CompeAAveness3.QualityoflifeofCiAzensSuccessful
DisseminaAon
&ExploitaAonStrate
gy
NewrequirementforallEuropeanprogrammesfortheperiod2014-2020.
AconvincingDisseminaAonandExploitaAonStrategyisrequiredwithin
theproposalapplicaAon
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EUROPE2020priori*es
©NikolaosFloratos,Fundingexpert.academy
U.UpsettheStatusQuo!
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©NikolaosFloratos,Fundingexpert.academy
U.UpsettheStatusQuo!
©FundingExpert.Academy
• YouknowtheSMARTobjecAves
• Specific
• Measurable
• Achievable/A\ainable• Realis*c/Relevant• Time(in)
• Theyarenotcomplete,sinceSMARTobjecAvesarenotInnova*ve!
• ThinkoutsidetheboxandbeinnovaAve
• Endorsethe“MediciEffect”i.e.Createa“David”likeMichelangelo
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©NikolaosFloratos,Fundingexpert.academy
N.NeverEatAlone!
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©NikolaosFloratos,Fundingexpert.academy
N.NeverEatAlone!
©FundingExpert.Academy
Threemealsinaweekday• 2mealswithfamily,friends,old
colleagues• 1mealwithnewcolleagues,
partners,clients,funders,experts,mentors,projectmanagers,etc
• i.e.260mealsinayearforsharingideas,connecAng,gevngfeedback,establishingpartnerships
• Whataboutcoffee?• AlendinfodayeventsDroptherule“AskandShallReceive”andadoptthemolo“GiveandShallReceive”
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©NikolaosFloratos,Fundingexpert.academy
D.Don’tDelayit,Delegateit!
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©NikolaosFloratos,Fundingexpert.academy
D.Don’tDelayit,Delegateit!
©FundingExpert.Academy
WinningProposalsrequireteamswitha1. ProposalLeader2. ProposalWri*ngTeam(in-house
teambutalsofromthepartnership)incl.anExpertforthescienAficfocusoftheproposal
3. Secretary4. Expert
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©NikolaosFloratos,Fundingexpert.academy
D.Don’tDelayit,Delegateit!
©FundingExpert.Academy
AProposalLeaderisresponsiblefor• Coordina*ngtheproposalwriAng
process• “Ea*ng”withexperts,funders,
potenAalpartnersandgevngfeedback
• Engagingcompetentpartners• Coordina*ngtheallocaAonofbudget
andresources• Coopera*ngwiththesecretaryfor
theadministraAveandsubmissionprocess
• AssessingthequalityofproposalsecAonsandcontribuAonsandtakingproperacAonsforfurtherimprovements
• Coopera*ngwiththeexpertfortheproposalreview
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©NikolaosFloratos,Fundingexpert.academy
D.Don’tDelayit,Delegateit!
TheProposalWri*ngTeamisresponsibleforwriAngtheproposalsecAonsbasedontheC.R.I.T.E.R.I.A.formula/EvaluaAonCriteria
• Consor*um• RelevanceoftheProject• Innova*on• TranseuropeanDimension• Economic• Reputa*on• Impact• Approach
Tipno.1:DelegatedifferentsecAonstoindividuals/partnersaccordingtotheirexperAseandcompetencies
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©NikolaosFloratos,Fundingexpert.academy
D.Don’tDelayit,Delegateit!
©FundingExpert.Academy
“Secretary”isresponsiblefor1. Collec*ngalladministraAve
documentsfrompartnersifapplicablesuchasmandatelelers,profiles,CVs,Lelersofsupport,NDAs,adminformsincludingPIC,etc
2. SubmibngthewholeapplicaAonincoordinaAonwiththeproposalleader
3. EnsuresthatthefocusoftheothermembersisinwriAnganexcellentproposal
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©NikolaosFloratos,Fundingexpert.academy
D.Don’tDelayit,Delegateit!
©FundingExpert.Academy
“Expert”isresponsibleforassessing1. theproposalidea2. Theproposalsummary3. TheconsorAumsynthesisand4. Theproposalfinaldraw
FeedbackgivenshouldalwaysincludesuggesAonsforfurtherimprovement.Thereisnoproposalthatisperfect
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©NikolaosFloratos,Fundingexpert.academy
L.LearnthatGoodistheEnemyofGreat
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©NikolaosFloratos,Fundingexpert.academy
L.LearnthatGoodistheEnemyofGreat 1. Buildaprofoundproposalsummary
thatengages2. Network,network,network.3. Realisethateverythingcountsbut
firstimpressioncountsmore4. PrepareanimpressiveintroducAon5. Buildtheproposalaccordingtothe
selecAonawardcriteria6. EngageanExpertasexternal
reviewer7. Don’tmakecompromises!
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©NikolaosFloratos,Fundingexpert.academy
L.LearnthatGoodistheEnemyofGreat Greatproposalshaveveryfew
compromises,i.e.• Nocompromisesinthepartnership• NocompromisesinthequalityofeachproposalsecAon
• Nocompromisesbyavoidingpreparingawellstructuredsummary
• Nocompromisesingevngfeedbackbyexperts,funders,partners,clients
• …
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©NikolaosFloratos,Fundingexpert.academy
E.EndorseaSharpenAxe!
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©NikolaosFloratos,Fundingexpert.academy
E.EndorseaSharpenAxe!
©FundingExpert.Academy
Onceupona*me,averystrongwoodcu5eraskedforajobina*mbermerchantandhegotit.Thepaywasreallygoodandsowastheworkcondi*on.Forthosereasons,thewoodcu5erwasdeterminedtodohisbest.Hisbossgavehimanaxeandshowedhimtheareawherehesupposedtowork.Thefirstday,thewoodcu5erbrought18trees.“Congratula*ons,”thebosssaid.“Goonthatway!”Verymo*vatedbythebosswords,thewoodcu5ertriedharderthenextday,buthecouldonlybring15trees.Thethirddayhetriedevenharder,buthecouldonlybring10trees.DayaNerdayhewasbringinglessandlesstrees.“Imustbelosingmystrength”,thewoodcu5erthought.Hewenttothebossandapologized,sayingthathecouldnotunderstandwhatwasgoingon.“Whenwasthelast*meyousharpenedyouraxe?”thebossasked.“Sharpen?Ihadno*metosharpenmyaxe.Ihavebeenverybusytryingtocuttrees…”
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©NikolaosFloratos,Fundingexpert.academy
E.EndorseaSharpenAxe!
©FundingExpert.Academy
Thus,neversaythatIamaproposalwriterand• Idon’tdonetworkingwithfundersandexpertsor
• Idon’tconnectwithpotenAalpartnersor
• Idon’tneedtowriteanimpressivesummaryor
• Idon’tneedtodelegate• …
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©NikolaosFloratos,Fundingexpert.academy
R.RecogniseMistakesasLearningOpportuni*es!
B.U.N.D.L.E.R.
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©NikolaosFloratos,Fundingexpert.academy
R.RecogniseMistakesasLearningOpportuni*es!
Wearelearningfromourmistakes,therefore,• Learnfromyourmistakesbutmostimportantly
• Learnfromthemistakesofothers
B.U.N.D.L.E.R.
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©NikolaosFloratos,Fundingexpert.academy
FollowupAcAvityAttheendofeachdayself-checkthestatusofyourB.U.N.D.L.E.R.habits,i.e.AskyourselfthefollowingandifyouarenotsaAsfiedwithyouranswers,workharderunAlitbecomesahabit!ü Haveyoubeenbusywiththingsthataremeanttolast
today?ü Haveyouupsetthestatusquotoday?ü Haveyoueatenwithanotherpersonatyourwork
today?ü Haveyoudelegatedthingstoday?ü Haveyoupreparedsomethinggreattoday?ü HaveyoudonethingsoutsideyourdailyrouAnethat
makeyoumoreeffecAve?ü Haveyoulearnedanythingtodayfromyourmistakesor
frommistakesofothers?
©NikolaosFloratos,Fundingexpert.academy
EUROPE2020SuccessRecipe
• UnderstandhowEUFundingmechanismworks
• IdenAfythemostalracAvefundingtopicsforyourneeds
Step1
• MasterallacAonsfrominiAaAnganalracAveideatosuccessfulsubmission
• Applychecklist• Followritualsreligiously
Step2
• Preparegreatproposal
• Masterhowtowriteaconvincingproposal
• Impressevaluatorsevenbeforeproposalreading
Step3
5Fingers’Technique
I.C.R.E.A.T.E.S.system
C.R.I.T.E.R.I.A.Formula
DailyHabits
B.U.N.D.L.E.R.Habits
FromStruggle ToSuccess
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SustainableexploitaAonofEUFundingmechanisms!
©NikolaosFloratos,Fundingexpert.academy
GetConnected
• Joinmeatmylinkedinprofilewww.linkedin.com/in/floratosand/or
• atmyfacebookpagewww.facebook.com/NikolaosFloratos
• IfyouwanttoaddfurthervalueonwhatyouhavelearnedsofarandmasterindepthhowactorsinSPAandwellnessindustrycanexploitsuccessfullyEurope2020andeuropeanfundingopportuniAes,youcanjointhefundingexpertacademyatwww.fundingexpert.academy
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