EuroPcom Proceedings

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Lien d'origine : http://www.lacomeuropeenne.fr/2011/02/21/quels-sont-les-principaux-defis-de-la-communication-europeenne/" loccasion de la confrence Europcom le premier rassemblement des professionnels de la communication publique lchelle europenne les 12 au 14 octobre 2010 les trois plus hauts responsables de la communication au sein des institutions europennes (Conseil, Commission et Parlement) ont prsent ce qui leurs yeux reprsente le principal dfi de la communication europenne"

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<p>EuroPCom is organised by Organised is EuroPComby organised byEUROPEAN UNION EUROPEAN UNION</p> <p>Committee Regions Committee of the of the Regions</p> <p>COMMUNICATING IN EUROPE / COMMUNICATING PROGRAMME EuroPCom is organised by COMMUNICATING IN EUROPE / COMMUNICATING ON PROGRAMMEEuroPCom is organised by</p> <p>EUROPEAN CONFERENCE ON PUBLIC COMMUNICATION EUROPEAN CONFERENCE ON PUBLIC COMMUNICATIONEUROPEAN UNION</p> <p>EUROPEAN UNION</p> <p>Committee of the Regions WHYWHY ATTEND? ATTEND? EuroPCom is organised by The 1st European Public Communication Conference to brin The 1st European Public Communication Conference aims aims to COMMUNICATING IN EUROPEEurope and and dierent levelslevels of g communicators from across PROGRAMME is organised by communicators from of the Regions Europefrom from dierent EUROPE Committee across / COMMUNICATING ON of govern EuroPCom currentfuture challenges for public sector communications. The gT future challenges for public sector communications. current and and ON PUBLIC EUROPEAN CONFERENCEthe Regions COMMUNICATION Committee of stimulate COMMUNICATINGstimulate IN EUROPE / COMMUNICATING ON EUROPE PROGRAMME professionalisation professionalisation WHY ATTEND? Committee of the Regions knowledge sharing EUROPEAN CONFERENCEknowledge sharing COMMUNICATION COMMUNICATING 1st European PUBLICCommunication Conference aims to bring together ON / COMMUNICATING ON EUROPE PROGRAMME The IN EUROPE Public networking networking COMMUNICATING communicators/from across Europe and from dierent levels of government to d IN EUROPEAN CONFERENCE ON PUBLIC COMMUNICATION ON EUROPE PROGRAMME WHY ATTEND? EUROPE COMMUNICATING 400 PUBLIC COMMUNICATION PROFESSIONALS current and future challenges for public sector communications. The goal of Euro 400 PUBLIC COMMUNICATION aims to bring together public sector The 1st European Public Communication ConferencePROFESSIONALS EUROPEAN CONFERENCE ON PUBLIC The EuroPCom conference will gather up to 400 government com COMMUNICATION stimulate WHY ATTEND? The Europe and from dierent gather up to 400 government commun communicators from across EuroPCom conference will levels of government to discuss communication directors, bring togetherand and spokespers professionalisation Conference aims toinformation ocersspokespersons i communication directors, information ocers public sector The 1stcurrent European Public Communication sector communications. The goal of WHY ATTEND? and future challengesforthe ocials responsible for communication EuroPCom is to in in the knowledge and publicresponsible for of government to discuss European across Europesharing the ocials dierent levels communication in the European institut communicators from from stimulate The current and future challenges for publicdirectors of communication in the of EuroPCommajor Europea 1st European Public Communicationsectorcommunicationbring together and major is to Conference aims to in the regions public sector networking directors of communications. The goal regions and European citie professionalisation the sta responsible for communication in communicators from across Europe and stadierent levels ofcommunication discuss European associat from responsible for government to in European associations stimulate knowledge sharing COMMUNICATION PROFESSIONALS 400 PUBLIC the authorities, current and future challenges for public sector communications. The goal of EuroPCom is to authorities, professionalisation The will members gather up to and associations of public commun stimulate networking EuroPCom conferencethe networks and 400 government communication pro members of of the networksassociations of public communicato knowledge sharing communication directors, information ocers and spokespersons in the Mem professionalisation COMMUNICATION PROFESSIONALS 400 PUBLIC networking 6 THEMES, 2 ANGLES the ocials responsible for communication in the European institutions, 6 THEMES, 2 ANGLES knowledge sharing The EuroPCom conference will gather up to 400 government communication professionals: directors of conference will in the regions and major European cities, The conference The communication will be dealing with 6 major themes: 400 PUBLIC networking COMMUNICATION PROFESSIONALSbe dealing with 6 major themes: communication directors, informationcommunication in European associations and local a the sta responsible for ocers and spokespersons in the Member States, The EuroPCom conference will gathercommunication in the European institutions, to 400 government communication professionals: and prof the ocials responsible for up Making authorities, Making public 400 PUBLIC COMMUNICATION PROFESSIONALS public communication more ecient professio communication of communication in the regions communication more ecient and in the directors directors, information ocers and spokespersons publicMember States, and members up to 400 government major European cities, The the ocials responsible for communication in the European institutions, at multiple levels of gov EuroPCom conference will gatherof the networks and associations of communication professionals: Communicating about Europe communicators. governm Communicating about Europe at multiple levels of the sta responsible for communication in European associations and local and regional communicationcommunication in the ocers and spokespersons in the Member States, directors of directors, information regions and major European cities, 6 authorities, THEMES, 2 ANGLES Communicating institutions, the ocials responsible for communication in the European in ways that encourage public particip the members The fornetworks Communicating in6associations and local and regional sta responsible conference will be dealing with public communicators. public participatio of the communication in European ways that encourage and associations of major themes: directors of communication in the regions and major European cities, authorities,partnership with Sustainability and communication Sustainability and communication In the members of thewith communication in European associations and local and regional In partnership ANGLES 6 THEMES, 2 for Making public communication more ecient and professional sta responsiblenetworks and associations of public communicators. Relations the the authorities, conference will be dealing with 6 major themes: press the media Relations with withpress and and the media The members of 2 ANGLES Communicating about Europe at multiple levels of government 6 THEMES, the networks and associations of public communicators. Branding states, regions, cities and municipalities Branding states, regions, cities and municipalities The conference will be dealing with 6 major themes: ecient and professional Making public communication ways that encourage public participation Communicating in more 6 THEMES, 2 ANGLES two Communicating about Europe at multiple levels fromangles: The conference will be dealing with 6 majormore ecient addressedof government Each Each theme addressed from theme will be Making public communication themes: will be and professional angles: Sustainability and communication two In partnership with Communicating in Europe: professional expertise in Europe Communicating in Europe: professional Communicating Europe at multiple levels of government expertise in Europe with public Communicating about in ways that encourage professionalhow could Making public communication more the pressandEurope:participation it incorporate a Euro Relations Communication theEurope: could it incorporate a European with ecient on Communication and on media how Sustainability andthat multiple levels of government Communicating inBrandingatencourage public participation ways communication cities and municipalities In partnership with Communicating about Europe More information and registration: www.europcom.net More states, regions, registration: www.europcom.net information and Relationsways thatpress and the media with the encourage public participation Sustainability and communication EU partners Communicating in In partnership with EU partners Each theme will be addressed from two angles: Branding states, regions, in Europe: professional expertise in Europe with regards to Relations with communication media Sustainability and the press and thecities and municipalities Communicating In partnership with Communication on Europe: how could it incorporate a European perspecti Relations with the press and the from two angles: Branding states,be addressed media municipalities Each theme will regions, cities and More information and registration: www.europcom.net Communicating Europe: municipalities Branding will be regions,infrom and professional expertise in Europe with regards to each theme Each theme states,addressedcities two angles: Communication on Europe: how could it incorporate a European perspective? EU partners Communicating in Europe: professional expertise in Europe with regards to each themeEUROPEAN UNION EUROPEAN UNION</p> <p>Communicating in Europe Communicating on EuropeBrussEls, 12-14 OCtOBEr 2010</p> <p>Conference Proceedings</p> <p>table of contents</p> <p>Introduction ..........................................................................................................................4 Six themes, two angles, 700 participants ............................................................................................... 4 Opening session: 13 October 2010, 10:00-12:15 ...................................................................................5 Communicating in/on Europe: The challenge of proximity............................................................................ 5 Parallel workshops: 13 October 2010, 14:30-15:45................................................................................8 Stories from Europe .................................................................................................................... 8 Communication and Web 2 .0: The impact of social networking......................................................................10 Getting people to vote...............................................................................................................12 Regional marketing: Creating a brand strategy.......................................................................................14 Parallel workshops: 13 October 2010, 16:15-17:30.............................................................................. 16 Linking public sector communication professionals across Europe...................................................................16 Sustainability and communication...................................................................................................18 Getting people behind a project.....................................................................................................20 Parallel workshops: 14 October 2010, 09:30-10:45.............................................................................. 23 Europe going local...................................................................................................................23 Communicating with the media ......................................................................................................26 Changing behaviour ..................................................................................................................29 Closing session: 14 October 2010, 11:45-12:15.................................................................................. 32 Public sector communication in Europe..............................................................................................32 Conclusions........................................................................................................................ 35 Conference conclusions by the organisers and presentation of the EuroPCom platform.............................................35</p> <p>Communi Cating in E u r o pE Co m m u n i Cat i n g o n E u r o pE - Conference proceedings 2010</p> <p>3</p> <p>Introduction</p> <p>six themes, two angles, 700 participantsSeven hundred public sector communication professionals from across Europe gathered in Brussels between 12 and 14 October 2010 for the 1st European Public Communication Conference (EuroPCom) at the European Parliament and the Committee of the Regions (CoR) to discuss how they can work together to improve public sector communications and raise awareness about EU policies at local, regional, national and European levels of government . Organised by the Belgian regions of Flanders and Wallonia and the CoR, the conference focused on six themes: Making public communications more efficient and professional; Communicating about Europe at multiple levels of government; Communicating in ways that encourage public participation; Sustainability and communication Relations with the press and the media; Branding states, regions, cities and municipalities .</p> <p>Each theme was addressed from two angles: Communicating in Europe: exchanging professional expertise in Europe about each theme; Communicating on Europe: bringing a European perspective to public communication . The event's partners were the Belgian Federal Government, the Brussels-Capital Region and the German-speaking Community of Belgium . The conference was co-organised with the European Parliament, the Council of the European Union and the European Commission . More than 90 speakers from local, regional, national and EU level, together with numerous academics and journalists presented and discussed best practices in communications over the course of ten workshops and opening and closing sessions . The end of the conference saw the launch of a web-based platform which can be found together with more information about the event - at: www.europcom.net . Presentations and videos from the conference are published at: www.cor.europa.eu/europcom</p> <p>4</p> <p>Co m m u n iC at i n g i n E u r o pE Co m m u n iC at i n g o n E u r o pE - Conference proceedings 2010</p> <p>Opening session: 13 October 2010, 10:00-12:15</p> <p>Communicating in/on Europe: the challenge of proximityThe conference participants were welcomed to the European Parliament by stavros lambrinidis, VicePresident of the European Parliament and Mercedes Bresso, President of the Committee of the Regions . Their opening remarks were followed by a panel debate, moderated by Pierre lemoine, Editor-in-Chief of Europolitique, a Brussels weekly newspaper . The panellists were Juana lahousse-Juarez, Director-General for Communication at the European Parliament, Christine roger, Director of Media and Communication at the Council of the European Union, Claus srensen, Director-General for Communication at the European Commission, Agnieszka Kudlinska, Director of the European Information Department at the Polish Ministry of Foreign Affairs, Aurora Masip i treig, Director-General for Communication of the G...</p>