eurodatatvwordwide tv in the world in 2010 · 3h03 3h04 3h05 3h07 3h09 3h12 2004 2005 2006 2007...
TRANSCRIPT
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By Yuliya Sobakar
EurodataTV Wordwide
TV in the world in 2010
Februray 2011
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Territories covered
Over 3,000 channels
Amérique Latine
172 M
North America
322 MAfrica
80 M
Asia Pacific
1 768 M
Europe
669 M
Middle East
25 M
3 Billion potential viewers
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3h03
3h04
3h05
3h07
3h09
3h12
2004 2005 2006 2007 2008 2009
Daily viewing time, in hours, on the all individuals target
Averages weighted according to the size of the universe
2009 – A record Daily Viewing Time of 3h12
+9 minutes
+3 minutes
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2010 – TV consumption is still growing
2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010
2007 2008 2009 2010 2007 2008 2009 2010
Total individualsDaily Viewing Time,
Weeks 1-34
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Factual
41,6%
(39,2% last year)
Entertainment
31,6%
(30,7% last year)
Fiction
26,9%
(30,1% last year)
37
8 7 8 7 4
47
1328
23 21
1114
10 117
6
22
22
39
10
11 11
21 1113
56
3
7
141317
2836
20
79
UK France USA Netherlands Sweden Poland Italy Japan Germany Spain Australia Israel Argentina
More than 650 new shows have been
launched in the major TV markets studied by
NOTA this fall season. In comparison to the
previous year, on an equivalent study field,
the volume of new programs has slightly
increased.
The UK is the leader in terms of volume of
new programs with 121 new programs
launched this season, ahead of France (105
new programs), followed by The USA (80
programs) and The Netherlands (55 new
shows).
Regarding the genres, new programs
launched are mainly factual programs,
followed by entertainment and fiction.
On an equivalent study field, the proportion
of factual programs has increased in
comparison to last year’s volume as well as
the volume of entertainment, in detriment of
fiction.
Volume of New Programming by CountryNumber of Titles – Sept 6th - Nov 21st 2010
* In fiction, TV movies are excluded
** Only entertainment programs are taken into account in Japan
*** Excluding new countries and channels added in 2010
On an equivalent study field***
All statistics and figures presented in this survey are based on the period from September 6th to November 21st 2010. Nevertheless, in order to give the most accurate analysis,
some of the shows featured have been launched beyond this period.
Fiction
Factua l
Entertainment
*
**
121
5547
4639
3733
3024
2013
105
80
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Volume of New programmingPercentage based on the number of titles
FACTUAL 41.6% ENTERTAINMENT 31.6% FICTION 26.9%(Fall 2009: 39.2%)
Game Show 16% (25%)
(Fall 2009: 30.1%)
Reality Show 10% (14%)
Variety Show 8% (13%)
Funny Videos 3% (1%)
(Fall 2009: 30.7%)
Reality Soap 25% (Fall 2009: 20%)
Chat Show 20% (12%)
Comedy Show 18% (15%)
Series 58% (Fall 2009: 63%)
Mini Series 23% (16%)
Sitcom 11% (15%)
Telenovela 8% (6%)
Volume comparison made on an equivalent study field (excluding new countries and channels added in 2010)
Documentary 55% (Fall 2009: 55%)
Magazine 27% (24%)
Talk Show 5% (6%)
Reality Show 2% (5%)
Docu Soap 11% (11%)
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International TV TrendsFall 2010
The The SeasonSeason of Superlativesof Superlatives
More More DramatizationDramatization
Entertainment to Die forEntertainment to Die for
OverwhelmingOverwhelming FictionFiction
Web Content InvasionWeb Content Invasion
January 2011
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Live History
Battle of Arnhem: Tour of Duty
(Documentary – Five)
The Taking of Prince Harry
(Docu drama – Channel 4)
And alsoLife after Armageddon ; Vieni Via con Me ; Turn Back T ime: The High Street ; The Young Ones ; Das Mittelal ter etc.
Recalling the past and finding new ways to narrate history : now viewers can experience it for themselves.
More Dramatization
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Teach Tony Danza
(Reality – A&E)
An Idiot Abroad
(Reality – Sky One)
And also
Beeny’s Restoration Nightmare ; Frank de la Jungla ; Na talie Cassidy: Becoming Mum ; Gareth Malone’sExtraordinary Schools for Boys, etc.
Sarah Palin’s Alaska
(Reality – TLC)
World of Jenks
(Reality – MTV)
Made-for-TV Reality
Both celebrities and ordinary people agree to become ‘actors’ in specific reality experiences.
More Dramatization
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Getting Intimate
What’s Eating You !
(Reality – E! Entertainment)
Galileo X.perience
(magazine – Pro7)
And also
Déshabillez-nous (aka Undress Us) ; Sister Wives ; Namens jou ; Elvis I glada hudik ; Inferno ; My Strange Addiction ; Wait til Your Teacher Gets Home !, etc.
Some programs go deep into the daily life of ordinary people, showing their intimate particularities and secrets.
More Dramatization
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And alsoAlt Gegen Jung – Das Duell der Generationen ; Urashiman Y ou Didn’t know ; Famous and Fearless ; Beat de Mol, etc.
All-Terrain Game Shows
The Voice of Holland
(Game – RTL4)
King of Chair
(Game – TBS)
Entertainment frees itself from traditional restraints, and even breaks down new boundaries. Talent quests reinvent themselves, game shows head back outside, invading new territories and getting closer to people.
Irresistible Entertainment
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Comedy Hold Up
Meet the Parents
(Reality – E4)
And alsoLes Humoristes Piratent La Télé ; The Idiot Awards ; Benidorm Bastards ; The Benson Interruption ; Sorry for The Private Travel Diary ; Panic Faces ; The King is Dead ; Veckans Kanin, etc.
Ma’atsar Bait (aka House Arrest)
(Entertainment – Channel 2)
Comic relief has taken a traditional turn: from awkward situations to funny surprises, the hoax seems to be having something of a golden age.
Irresistible Entertainment
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Glamour at all costs
Dramatic Transformation: Miracle Change
(Reality – TBS)
And alsoHouse of Glam ; Svenska Hollywoodfruar ; Norska Holly woodfruar ; Daniela Katzenberger Natürlich Blond ; Gir ls’Midnight Party ; Married to Rock ; Fashion Police ; Th intervention with Jackie Warner ; I Used to Be Fat, et c.
Bridalplasty
(Reality – E! Entertainment)
Reality TV is still present and this season it proposes glamorous formats as well as plastic surgery and impressive body transformations.
Irresistible Entertainment
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And alsoBlue Bloods ; GSI Spezialeinheit Goteborg ; Penoza, et c.
Nerve wracking fiction
Hawaii Five O
(Series – CBS)
The Event
(Series – NBC)
This season has cranked up the suspense, with new thrillers popping up across the international scene.
Overwhelming Fiction
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And also
A Drop of True Blood ; Seattle Grace of Hope ; Ghos tfacers ; Made in Mode ; Before Secret ; After Secre t ; Beat
Generation ; Cuisinez le Chef! ; New York Minute ; L es Communes de Paris ; Influencers ; How it Should Have Ended, etc.
Web Content Invasion
Dial Star Addict(s)Legion of Extraordinary Dancers
No need to recall the boom of Internet creations last season, and web content is now multiplying to satisfy insatiable viewers.
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International TV TrendsFall 2010
• Intimacy, glamour, celebrities : TV broadcasters have brought out the big guns in order to seduce and entrap viewers again and again.
• The trivial becomes important, and this transfiguration of the commonplace is used to create overwhelming narratives.
• In fiction, the audience has been inundated with series, miniseries, sitcoms, all hoping to find the way to their hearts.
• Web content invasion
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Essential information to help you keep an alert eye on TV market trends
TELEVISION
WEB
TRANSMEDIA
Identification and tracking of new formats and trends, analysis of performances and of programmation in different genres.