eureka forbesob_herzberg theory motivation

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Page 1: Eureka forbesob_herzberg theory motivation
Page 2: Eureka forbesob_herzberg theory motivation

Eureka forbes limited

• About the Company• Philosophy • Pillars of Success• Euro Champ Tasks

Page 3: Eureka forbesob_herzberg theory motivation

Herzberg Theory

Frederick Irving Herzberg (April 18, 1923–January 19,

2000)

Traditional View

Herzberg’s ViewSatisfaction Dissatisfaction

Satisfaction No Satisfaction

No dissatisfaction Dissatisfaction

Motivators

Hygiene Factors

Page 4: Eureka forbesob_herzberg theory motivation

• Salary pay

• Working condition

• Dont make them dis satisfied

• Working hours

Hygiene

Page 5: Eureka forbesob_herzberg theory motivation

Motivation

• Motivation

• Achivement

• RNR(rewards & recognition)

• Growth

•Company Policy

•Health Policy

• Familiar Relationship

• Responsibility (CSR)

Page 6: Eureka forbesob_herzberg theory motivation

•The procedure that Herzberg used is limited by its methodology

•The theory provides an explanation of job satisfaction. It is not really a theory of motivation

Criticisms of Herzberg’s theory

Page 7: Eureka forbesob_herzberg theory motivation

•No overall measure of satisfaction was utilised

•The Motivation – hygiene theory ignores situational variables

•Herzberg assumes a relationship between satisfaction and productivity. But the research methodology he used looked only at satisfaction

Criticisms of Herzberg’s theory

Page 8: Eureka forbesob_herzberg theory motivation

•Improve the working environment

•Utilize the full ability of the employee

•Employees ability should be given

increasing levels of responsibility

•This theory emphasize upon job-

enrichment

•Focusing on the motivational factors can

improve work quality

Conclusion

Page 9: Eureka forbesob_herzberg theory motivation

Reference

www.eurekaforbes.com

Page 10: Eureka forbesob_herzberg theory motivation