eureka forbes complete report
TRANSCRIPT
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TABLE OF CONTENTS
TOPIC CHAPTERS TOPIC DISCUSSED PAGE NO.
I. INTRODUCTION TO THE
TOPIC
8
II. RESEARCH AND
DEVELOPMENT
13
III. PROCESS IN
DEVELOPMENT
20
IV.
DATA ANALYSIS AND
INTERPRETATION
62
V.
FINDINGS, SUGGESTIONS
AND LIMITATION
67
VI. CONCLUSION 69
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VII. BIBLIOGRAPHY 71
Introduction to Eureka Forbe
Li!ited
HISTORY BEHIND EUREA FORBES
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4!"/%(# %, &(#!#+, +/# !*'#" &5 4&+#+)% (/&44#"(.
$ANAGING A SUCCESSFUL LAUNCH
T/#"# %"# % &+ &5 ##*#+( +& *%%# ()*!+%#&!( +& %/)#?# % (!#((5! %!/.
M&"#&?#", )+ )?&?#( 4!) ++/#" % +/# )+#"% 5!+)&( &5 +/# '!()#(( %( # %( *%
#+#"% %#)#(. T/# +%($ (/&! &+ '# !#"#(+)*%+#. A+ +/# &!+(#+, % 4"+ %!/ +#%*
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% %!+/&")+ )+/) +/# '!()#(( +& #?#&4 +/# (+"%+# % *%$# )+ /%44#. C"!)%, +/#
+#%* (/&! %(& /%?# % +#%* (4&(&". T/)( 4#"(& (/&! '# &5 % ##!+)?# #?# % +/#)"
" )( +& #(!"# +/# '!()#(( )( 5! (!44&"+)?# &5 +/# %!/, +/# B&%" )( %%"# &5 % $#
##*#+( % +/%+ (#)&" #4#+%+)&( %"# '&+/ *#+ % *%%# +/"&!/&!+ +/# 4"((.
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T/# %!/ +#%* (/&! )!# "#4"#(#+%+)?#( 5"&* % +/# $# )+#"% 5!+)&(. T/)( )
)!# *%"$#+), (%#(, 4"&!+)&, 5)%#, +#/)%, &)(+)( % )(+")'!+)&.
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F%*&!( %( 4!"# ; (%5# %*& &(!*#"
G&& 4"&!+ *)
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F"#!#+ !%)+ /#$)
B#++#" *%%#*#+
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& 5% ) 4%#, )+ &! /%# +/# 5%# &5 +/# 4!")5)# %+#" *%"$#+ 5&" $##4(.
OPPORTUNITIES
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B%)# /)/ /%( "& ?#" 5%(+ !() +/)( "&!+#. H# /%( %"&! T/"## 5"%/)(##( )
M!*'%), N%()$, GOA :# (/!# +/)( "&!+# (& 5%" '#%!(# ) *&(+ %"#%( /#"# # /% &
4"#(##, )+ %( )*4#"%+)?# +/%+ # ) )+ &!"(#?#(. N& 5&" 5!"+/#" #4%()& # % %55&"
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M% (!'(+)+!+#( %?%)%'#.
T&& *% 4%#"( ) )!+# +/# *%"$#+ ; +/# 4"&5)+ *%").
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Strate/4 to counter t(reat and ot(er
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+& (#"?)# +/)( (#*#+, +/# 5)?# )+#" 4%$( %"# '#) 4!(/# +/"&!/ +/# "&!+# &5 5%+ #%#"(
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*%++#" &5 )+( 4"&!+ % !(# 4")#( %( *%) &*4#+)+)?# #?# . )+ ) 4")# )+( 4"&!+ +& (!)+
+/# ?%") &*4#+)+)?# #*%( . )+ ) '# #&) #"+%) )/#"#+ &(+ %?%+%#( , /)/
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4")# # (+"%+# .
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THE DIFFERENTIATION BASED STRATEG%
M%"$#+) (+"%+# '%(# & )55#"#+)%+)& &"$( & +/# 4"))4# +/%+ % %(4#+ &5 +/# &55#"
% % %+)?)+ &5 +/# 5)"* % '# *%# )(+)+)?# &*4%"# )+/ +/# &*4#+)+) &55#"(.
R)/+ 5"&* +#/&&, 4%+ &%+)& +& 4&(+ (%# % (#"?)# % &*4% % 4#"#4+)'
)55#"#+)%+# % *% '!#" ?%!#(. C&*4%)#( !(!% /&&(# +/&(# 5!+)&( , :/)/ )?#
+/#* +/# "#%+#(+ "#%+)?# %?%+%#.
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(+"%+# (+%#( % '# %(()5)# !#" +/"## /#%(
O,,eni2e Strate/40
O55#()?# S+"%+# %(& $& %( &5"&+%+)& (+"%+# , )( % (+"%+# &5 %"#(()&. A 5)"*
+/%+ )( &+ 4"#(#+ +/# #%#" !(!% #*4&( )+, '!+ )+ %(4)"#( +& #%#"(/)4 4&()+)& ) +/#
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T/# #%#" /& /%( +/# &*4!()& +& #5# /)( 4&()+)& %%)(+ +/# &5"&+%+)& &5 4"5!
#)(+) &*4#+)+&"( &" +& )( +/# #%#" 5"&* /)( +&4*&(+ 4&()+)& !(!% #*4&( )+.
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(*% *%"$#+ (#*#+ 5&" )+(#5 )+/ !)!# 4"&!+( Q (#"?)#( (!44&"+# ' % !)!#
*%"$#+).
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F&"*!%+) +/# *%"$#+) (+"%+# &()(+( &5 +& *%) (+#4(
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I+ ( &+ 5! '") &!+ +/# )*4&"+ &5 +/# )(#4%"%'# )$%# '#+## +/# +&. :/# +/#
(##+)& &5 +/# +%"#+ *%"$#+ )( &?#" % )*4&"+%+ 4%"+ &5 +/# *%"$#+) (+"%+# &5 +/# 5)"* )(
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A((#*') +/# *%"$#+) *) *#%( %((#*') +/# 5&!" PK( &5 *%"$#+) ) +/# ")/+
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AD#ERTISING CA$PAIGN6
:/)# #()) +/# %?#"+)(#*#+ %*4%), )+ )( ##((%" +& $##4 ) *) +/# &4))&
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#() +/# %*4%) $##4) +/# &!+/ ) *). T/# &4))& #%#"( &! 5!"+/#" +")$#
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+/# 4%+#+ ")/+ +/# &*4% /%( &?#" +/# '"#%$%% (#%. T/# &*4% /%( +")# +& 4!+ +/#
*#((%# %"&(( &!#".
A7UAFINA AD#ERTISE$ENTS AND BISLERI
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/)+# )*%# )( +/# (4%(/# )+/ %+#". A ?&)#&?#" )5&"*( &! +/%+ 70 4#" #+ &5 &!"
'& )( %+#". :/ &+ )?# )+ +/# 4!"#(+. A!%5)% B&++# %+#" 5"&* P#4().
T/)( $) &5 %?#"+)(#*#+ %*4%) !(# ' +/# &*4#+)+&"( )( )?) +/# &*4% % +&!/
+)*#. T/# &*4#+)+&", P#4(), )( !+))=) +/# '"% )*%# '!)+ ' )+ % )( %%) +%"#+) +/#
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*&(+ *%"$#+#"( /%?# 5&!(# & #!%+) +/# &(!*#" & /& '&++# %+#" )( % (%5#" &4+)&,
)+/ +/# #% &5 &!"(#, +%$# ' +/# 4&4!%" %+)&% '"% B)(#").
B!+ P#4() /&(# +& !$ +/)( %44"&%/ % )+ &! # %55&" +&. B)(#"), %5+#" %, /% %"#%
*&(+ &5 +/# /%" &"$ ### +& '!) +/# '&++# %+#" %+#&". :/%+ P#4() ### %(
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H)!(+% T/&*4(& A((&)%+#( L)*)+# -HTA. :# %+# +/# )*%#" +& 4&()+)& A!%5)%
%( % &!+/5!, 4"#*)!* % 5! '"%, (%( V)'/% R)(/), ##!+)?# )"#+&", P#4(). T/# )#%,
(/# (%(, %( &+ +& &'#+)5 '&)#( (& +/%+ &! "&& &?#" +/#*. I(+#%, # %"# +%$)
%'&!+ &!" '& % +/# ## 5&" #%/ +& +%$# %"# &5 /)( &" /#" '&. T/# % &4, /)/
(4&$# &5 +/# %+#" &+#+ ) &!" '&)#(, %( %+!% +") +& #(+%')(/ /& )*4&"+%+ %+#"
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)+/ % &!4# &5 &+/#" )#%( % ()+!%+)&(. I)+)%, +/# )#% %( +& 5&!( *&"# (+"& & +/#
5! %(4#+ % "#%+# % (+&" )# &*4#+# )+/ % (*%"+ )#% % % +)(+ %+ +/# #. B!+ #
%?# )+ !4 '#%!(# # 5#+ +/%+ +/# (+&" *)/+ +%$# +/# *) %% 5"&* +/# 4!")+ %(4#+ +/%+
%( % *!(+ +& /)/)/+, (%( O/").
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A!%5)%, ) 5%+, )( +/# %"#(+(#) '&++# %+#" '"% ) +/# US )+/ % 12 4#" #+ *%"$#+
(/%"#, % I)% )( +/# 5)"(+ &!+" &!+()# &5 +/# US /#"# A!%5)% )( '#) '&++#. E?# )
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/%( )+& +/)(, # #)# +& (+% )+/ +/)( 4&()+)&), +/&!/ +/# (+%+#*#+( /#"# %"#
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'#) 4&()+) %( % /)4 '"%. B!+ A!%5)% )( % &+ +/%+ P#4() )( &+. I+ )( % )++# ')+ ",
*%+!"# % %55!#+, % &+ %( *%(( '%(# %( P#4().
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)+#" #+( +&& '!$, (%( R)(/). P#4()
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/%) ##( &5 +/# !(+&*#" +/# '!()#(( /%( +& &+)!&!( &*# &!+ )+/ +/# ?%")%+( &5
+/# 4"&!+( (& +/%+ )+ % +%"#+ +/# *%)*!* (#*#+(.
T&% A!% M)#"%( &55#"( % ?%")#+ &5 4%$%) &4+)&( 1 )+, 2 )+, > )+, 20 )+. T/# > )+#"(
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DISTRIBUTION
I+K( &'?)&!( +/%+ %?%)%'))+ /&( +/# $# +& +/# *%"$#+ .F&" % 4"&!+ +& '# (!#((5! +/#
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& 4%+
DISTRIBUTION NETKORJ6
T/# (*%(%# 4%#"( '!)+ +/#)" (%#( ' 4)'%$) & +/# ##") %+#&" '!)+ !4 '
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Ditribution a))oint!ent 0 Criteria
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P")# )( +/# (!* &5 ?%!#( +/%+ &(!*#" #/%# 5&" +/# '##5)+( &5 /%?) &" !() +/#
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Hot And Co+d Di)ener
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$ac(ine a/ree!ent ,ree
Equipment Agreement - T& '# *%# & (+%*4 4%4#" &5 R(. 100Q
T/)( E!)4*#+ L#%(# A"##*#+ -+/# A"##*#+ )( *%# % #+#"# & ......, ' %
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'#)) &5 +/# L#%(# T#"*, &5 (/)44) +/# E!)4*#+ +& L#((##K( 4"#*)(#( % )) %++/# # &5 +/# L#%(# T#"*, &5 (/)44) +/# E!)4*#+ '%$ +& L#((&"K( 4"#*)(#(.
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200Q 4#" % 5"&* +/# %+# &5 #4)" &5 %"##*#+ &5 %"##*#+ +) +/# %+# &5
4&((#(()& &5 #!)4*#+.
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+&4&((#(()& &5 +/# E!)4*#+ & +/# 5)"(+ % &5 +/# L#%(# T#"*. A+ +/# #4)"%+)& &5+/# L#%(# T#"*, L#((## (/% (!""##" +/# E!)4*#+ +& L#((&" ' #)?#") +/#
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7. USE OF EQUIPMENT: L#((## (/% !(# +/# E!)4*#+ ) % %"#5! % 4"&4#"*%#" .
8. CONDITION OF EQUIPMENT AND REPAIR: L#((## &" L#((##K( %#+ /%()(4#+# +/# E!)4*#+ % %$#( +/%+ +/# E!)4*#+ )( ) && %
%#4+%'# &)+)&.
9. MAINTENANCE, DAMAGE AND LOSS: L#((## ), %+ L#((##
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10207 L#((## *% /%# (!/ %"#((#( 5"&* +)*# +& +)*# ' 4"&?)) &+)# %(
(#+5&"+/ %'&?#.
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A"##*#+. T/)( A"##*#+ *% '# *&)5)# ) ")+) % *!(+ '# ()# ' '&+/
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A''e((:P#+%( A!% % A"& F&&( , P&+ &. N2Q1, A)+)&% P%+%%% I!(+")%A"#% , V)%# %(%4 , T%!$% P%?# , D)(+. R%)%10207
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7uotation ,or 9 Lit 5ar
Plot No. N-2/1, Additional Patalganga Industrial Area., Dist. Raigad.
QuotationTo Date: 08.05.13
Star Union Daii!"i in#uran!e !o.$t%&a'i (um)aiDear (r. T"orat*+n re,eren!e to 'i#it o, our (r.-ra#a% . /"a'an* to our o,,i!e on 7 t"(a13* ,o$$oingi# t"e our quotation.Greeting from Eureka Fores!!Eurea or)e#* $ea%er# in +n%ia in ater puri,i!ation# ##tem# ,or $a#t 30 ear# * i#no into pa!age% %rining ater )u#ine## t"roug" it# )ran% AquaSure ,romAquaguar%.Eureka Fores- A "usiness #u$er rand
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;o$% Sea$ i# internationa$$ a!!epte% a# an u$timate mar o, qua$it.
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Fe are #ure ou i$$ ,in% our o,,er* attra!ti'e an% gi'e u# opportunit to #er'e oure#teeme% organiCation.Fe i#" ou an% our emp$oee# a #a,e "ea$t" $i,e.Fe $oo ,orar% ou to Boin t"e AquaSure ,ami$.
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A!no$e%gement
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CO$PETITION
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A7UAFINA
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Par+e A/ro0 Bai++e4
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PURE BOTTLED DRINJING0KATER
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*%) %)* )( +& !#"+%$# ()#+)5) (+!)#( +& ##"%+# 4!') %%"##(( %'&!+ 5&&, %+#" %
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D")$) %+#" 5)# ) /#"*#+)% (#%# &+%)#"( &5 ?%")&!( &*4&()+)&(, 5&"*, %
%4%)+)#( +/%+ )( (!)+%'# 5&" )"#+ &(!*4+)& )+/&!+ 5!"+/#" +"#%+*#+
FACTS
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B&++# ")$) %+#" (%*4#( &5 (&*# +&4 '"%(@ B)(#") -P%"# B)(#") P?+. L+., B%)#
-P%"# A"& P?+. L+., A!%5)% -P#4()& I)% H&) P?+. L+., )# -H)!(+% C&%
C&% B#?#"%# P?+. L+. % &5 &+/#" #(( 4&4!%" '"%( )$# B#(+, R&% A!%, S#%! #+.,
/)/ #"# '#) (& % *%!5%+!"# ) M!*'%) % #%"' %"#%( )$# P!# % D%*%,
#"# 4!"/%(# "%&*. A +/# (%*4#( #"# 4!"/%(# 5"&* "#+%) &!+#+( ) +/# *%"$#+ %
5"&* "%)% (+%+)& % #"# /#$# 5&" 4"&4#" (#%, %+# &5 *%!5%+!"# % '%+/ !*'#".
E?# +/# +&4 '"%(, /)/ %)* +& !(# +"#%+*#+ *#+/&( )$# 4!")5)%+)& 5)+"%+)&, %+)?%+#
%"'& 5)+"%+)&, #*)#"%)=%+)& % "#?#"(# &(*&()( #"# 5&! +& &+%) "#()!#( &5
4#(+))#(. I+ *)/+ '# !# +& +/# "#%(& +/%+ +/# *%!5%+!"#"( *% '# '4%(() +/# "%
%+#" %5+#" 4%"+)% +"#%+*#+ % "#*)) )+ )+/ +/# 5! +"#%+# (+"#%* (& %( +& !+ & +/#
&(+ &5 +"#%+*#+. O +/# '%()( &5 +/# "#(!+( )55#"#+ '"%( % '# "%+# ) +#"*( &5 +&+%
&"% /&")# % &"% 4/&(4/&"!( 4#(+))#( 5"&* #%(+ +& *&(+ &+%*)%+# %(
A!%5)% M% '!#
B%)# )#
S#%! S/##+%
B)(#") B"))%+
B% A4!"?%
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So -(at i t(e 'BRAND
T/# &" '"% )( #")?# 5"&* +/# O N&"(#'"%" *#%) +& '!". I+ "#5#"( +& +/#
4"%+)# &5 4"&!#"( '!") +/#)" *%"$ -&" '"% &+& +/#)" 4"&!+(
T/# (+ ##") B"%, /)/ )( ) &+)!&!( !(# ) I)%, ()# V#) 4#")&, 9000@10000#%"( %& )( $& %(
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+/#)" 4"&!+(. M% '"%( &5 +/%+ #"%, (!/ %( U# B#
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So -(at i t(e Brand Bui+din/
A B"% D#?#&4*#+ M H& +& D#5)# % M#%(!"# B"% E!)+
:")++# ' C/%"#( C&', P"#()#+ % C/)#5 M#+/&&&)(+
A /)/ #!)+ '"% )?#( )+( " *% %?%+%#(. I %)+)& +& +/# &'?)&!( '##5)+ &5
")?) *%"$#+ (/%"#, % (+"& '"% % &**% % 4")# 4"#*)!*, %!*#+ !(+&*#"
"#%+)&(/)4(, #(!"# (!#((5! )# #+#()&(, /#4 % &"%)=%+)& %++"%+ +%#+, % '&&(+(+&$ 4")#(. T/#"# %"# *% 5%#+( +& #5)) % (+"& '"%, (& )+ )( )*4&"+%+ +& #%*)# %
&5 +/#(# ) +/# 5"%*#&"$ &5 % B"% D#?#&4*#+ M. S!/ % * %+#&")=#( +/# (+%#(
&5 #?#&4*#+ 5&" % '"%, )#+)5)#( /& +& *#%(!"# 4"&"#(( ) #%/ (+%#, % 4"#(")'#(
+/# *%"$#+) 4")&")+)#( 5&" *&?) % '"% +& % /)/#" (+%# &5 #?#&4*#+.
T/# &"))( &5 +/# R&$'")# B"% D#?#&4*#+ M & '%$ +& % #%#*#+ /#"# #
#"# /%"# )+/ #?#&4) % &*4"#/#()?# '"% #!)+ *#%(!"#*#+ 4"(( 5&" % )#+
)+#"#(+# ) 4&+#+)% '"% %)%#(. I+ %( )*4&"+%+ +& 4"&4#" #5)# /%+ &(+)+!+# %
(+"& '"% '#%!(# &5 +/# %"# !*'#" &5 %)%#( !#" &()#"%+)& % +/# 5%+ +/%+ +/#
*#%(!"#*#+( &! '# !(# +& #&+)%+# )+/ 4&+#+)% 4%"+#"(. :# (+%"+# +/# 4"(( '
&?#) % (!**)+ )+/ (#?#"% *%"$#+) )"#+&"( ) +/# &"%)=%+)& % '"%)(+&"*)& /%+ &(+)+!+# % #()"%'# '"% 4%"+#", +/%+ )(, )+/ % /)/ #"## &5 #!)+ +/%+
&! &*4)*#+ &!" )#+K( '"% %*#. A5+#" &*4)) % )(+ &5 '"% #!)+
&*4+(, # "#?)## (#?#"% 4!') % 4")?%+# '"% #!)+ (+!)#( +& )#+)5 '#(+
4"%+)# *#+")( +/%+ &! '# %44)# +& #%/ &5 +/# %"#%( )#+)5)# ' +/# (+%$#/"(.
U+)*%+#, # )&"4&"%+# +/# '#(+ *#+")( ) % *!+)'"% (+! +/%+ (&"# % 4&+#+)%
'"% %)%#(.
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A B"% D#?#&4*#+ M )( % )%&(+) +&& +/%+ )+#"%+#( *% 4"&?# *#+")(
)+& % 5"%*#&"$ +/%+ !)#( (+"%+#. M%"$#+#"( ## +& &()#" () (+%#( &5 #?#&4*#+
5&" % '"%, #%/ #!%+) +& % )55#"#+ *%"$#+) 4")&")+, (+%"+) )+/ "#%+) '%()
%%"##(( % &!) )+/ '!)) !(+&*#" &%+. T/# 5&&) )#+)5)#( +/#(#
(+%#(, "#&**## *#+")(, % (+"%+# )*4)%+)&( 5&" '"% *%%#*#+.
Sta/e 86 A Brand (ou+d be Reco/ni1ab+e /%5 +/# '%++# ) '!)) +"!(+ )( 5&"'!#"( +& "#&)=# +/# '"%, &" (% Y%/, I
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" 5&" +/# #?)"&*#+, &" )+ *% )"#+ #(+%')(/ "#)'))+ 5&" +/# '"% ) )+( %'))+
+& *##+ ##(, (!/ %( (+"#(() )+( +"%$ "#&" &" "#)%'))+.
Sta/e ;6 A Brand (ou+d be Ditincti2e 0/# 4"&(4#+)?# '!#"( %"# "#% +& %+,+/# ) /&&(# % '"% +/%+ 5!5)( % 4"&*)(# +/# #()"#, '!+ +/)( "#)'))+ )( &+ (!55))#+
% +& ")?# /&)#. T/# '"% 4"&*)(# *!(+ '# )(+)+)?# % !)!#, &" +/# '"% )#+)+) '# ?%!# % +/# '"% ) '#&*# &**&)+)=#. C&(!*#"( 4#"#)?# '"%( %+ %
5!+)&% % #*&+)&% #?#. T/# 5!+)&% /%( +& & )+/ ?%")&!( 4"&*)(#(, (!/ %(
&55#") ?%!#, /%?) /)/ !%)+, &" '#) "##?%+ +& )$# *)# !(+&*#"(. T/# #*&+)&%
#?#( )+& %(4#+( &5 '"% 4#"(&%)+, (!/ %( '#) #, 4%5!, *%(!)# &" (#")&!(,
%++")'!+#( +/%+ % '# #?#&4# 5"&* 4"+)?# !%)+%+)?# +#/)!#( -#.., )5 +/)( '"% #"#
% 4#"(&, /%+ $) &5 %" &! +/# ")?#. A (&) % +#(+# %44"&%/ +& *#%(!"#*#+ )
+/#(# %"#%( )( +& !%+)5 )*%# ' "%+) +/# '"% % )+( &*4#+)+&"( & % (#")#( &5 %"#5!
(##+# )*%# %++")'!+#(. A /)#5 &% 5&" *%"$#+#"( )( +& 4&()+)& +/#)" '"% +/"&!/
&**!)%+)&( +/%+ (+"#((#( %++")'!+#( +/%+ ")?# 4!"/%(# )+#+ % %"# !)!# +& +/# '"%.
:&"$) )+/ 4#"#4+!% *%4( +/%+ 4"&?)# % ?)(!% %" *%4 % )+/ !%"%+ *%4( +/%+
"#?#% (+"#+/( % #%$#((#(, *%"$#+#"( % "%5+ % +#(+ % *#((%# (+"%+#. O?#" +)*#,+/# 4"&"#(( ) ##!+)& &5 +/# (+"%+# % '# %((#((# ' +"%$) /%#( ) +/# )*%#
)*#()&( +/%+ %"# &"# +& (+"%+#.
Sta/e 6 A Brand (ou+d be Pre,erred 0##4 %%"##(( % % #%" % )(+)+ ?%!#4"&4&()+)& (/&! +"%(%+# )+& 4"#5#"## %*& 4"&(4#+)?# '!#"(. M% (&) *#+")( %
'# !(#, '!+ +& $# ( %"# 4"#5#"## 5"&* % (#+ &5 /&)#( % % *#%(!"# &5 '#/%?)&"%
)+#+ !%)5)# )+/ % +)*# 5"%*# &" &+#+ -)5 &! #"# +& '! +&%.... I5 4"#5#"## )(
& #?# )5 &(!*#"( '#)#?# ) % !)!# ?%!# 4"&4&()+)&, +/# &)% (+"%+# )( +&
#&!"%# +")% ) &"#" +& (/)5+ 4!"/%(# ))%+)&(. M% 4"&!+( % (#"?)#( )?&?#
/%')+!% '!) 4%++#"( 5&" #%*4#, % +"%?##" *% )$# /&+# '"% '!+ "&!+)# '&&$ %
&*4#+)+&", (& % (4#)% 4"&*&+)& *% )("!4+ +/# 4%++#" % /%# 4"#5#"##.
Sta/e 6 T(e $arket (ou+d be conu!in/ t(e Brand and be ati,ied 0)+(/&! '# &'?)&!( +/%+ +/# '#(+ &**!)%+)&( (+"%+# % &+ &?#"&*# +/# 5%+ +/%+ %
4"&!+ )( )5#")&" &" (#"?)# )( 4&&", /)# % ###+ 4"&!+ *% '!) )+( & *&*#+!*
+/"&!/ "#5#""%(. T/# (/&"+ +#"* &!+&*# &5 & (%+)(5%+)& )( +/%+ "#4#%+ 4!"/%() )
"&4 % +/# '"% ) /%?# #+"%+&"(. T/# & +#"* )*4%+ &5 (%+)(5%+)& )( +/%+ +/# "#%)+
&5 +/# 4"&!+ &" (#"?)# ) ")?# +/# 4#"#4+)&. T/!(, '"% #!)+ *#%(!"#*#+ )( &+
&*4#+# )+/&!+ !#(+)&( %'&!+ &(!*4+)&, (%+)(5%+)&, % ))#(( +& "#&**#. I5
+/# '"% (!55#"( ) +/)( %"#%, &
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C(a)ter II
Reearc( And $et(odo+o/4
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B. Reearc( !et(odo+o/4
I. O'#+)?# @
T/# 4!"4&(# &5 +/# (+!
De+i2erab+e durin/ intern(i)6 0
F&&) %"# (&*# &"$( +/%+ I 4#"5&"*# !") * 2 *&+/ 4#")& &5
I+#"(/)4
1 D )+/ B!()#(( P"(( M%44) 5&" +/# N%?)*!*'%), M!*'%) % "
)((!#( #"# 5&! &!+.
B!()#(( 4"(( *%44) "#5#"( +& %+)?)+)#( )?&?# ) #5)) #%+ /%+ % '!()#((
#+)+ (, /& )( "#(4&()'#, +& /%+ (+%%" % 4"(( (/&! '# &*4#+# % /& +/#
(!#(( &5 % '!()#(( 4"(( % '# #+#"*)#. O# +/)( )( , +/#"# % '# & !#"+%)+
%( +& +/# "#!)"#*#+( &5 #?#" )+#"% '!()#(( 4"((. A'!()#(( 4"(( )!(+"%+)&)(
4"&!#. T/# 5)"(+ (+#4 ) %)) &+"& &?#" % &"%)=%+)& )( +& $& % !#"(+% +/#
'%() 4"((#(
1 V)()+( +& % &"4&"%+# '"%/#( 5&" +/# 4!"4&(# &5 %!)+ &5 P"#)+)?# H&*&4%+/ )
M!*'%) % +")# +& 5) &!+ " )((!#(. V%")&!( &&4 /( #"# 5&! &!+ +/%+ *% '#
&+")'!+) +& #%+)?# *&!+/ 4!'))+ %'&!+ +/# '"% &""#+)& &5 /)/ #"# &!" 4")&")+.
2 C&*4% P"&5)# 4"#(#+%+)& & M)"&(&5+ P"P&)+.
C&*4% 4"&5)# )( +/# &)(# #(")4+)& /)/, %*& &+/#" )+#*(&5 )5&"*%+)&, )!#(
-1 F)"*
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$ETHODOLOG%
$arket Reearc( De,ined
R#(#%"/ ) &**& 4%"%# "#5#"( +& % (#%"/ 5&" $# .O# % %(& #5)# "#(#%"/
%( % ((+#*%+) (#%"/ 5&" 4#"+)#+ )5&"*%+)& & % (4#)5) +&4) "#(#%"/ )( % %"+ &5
()#+)5) )?#(+)%+)&. T/# A?%# L#%"#"( D)+)&%" &5 !""#+ E)(/ %( & +/#
*#%) &5 "#(#%"/ %( % %"#5! )?#(+)%+)& &" )!)" #(4#)% +/"&!/ (#%"/ 5&" #
5%+( ) % '"%/ &5 $#.
Data Co++ection
D%+% +)& )( % +#"* !(# +& #(")'# % 4"(( &5 4"#4%") % +) '!()#(( %+%
5&" #%*4# %( 4%"+ &5 % 4"(( )*4"&?#*#+ &" ()*)%" 4"+.
D%+% +)& !(!% +%$#( 4%# #%" & ) % )*4"&?#*#+ 4"+, % )( &5+# 5&"*%)=#
+/"&!/ % %+% +)& P% /)/ &5+# &+%)( +/# 5&&) %+)?)+.
8. P"# +)& %+)?)+ @ A"## &%(, +%"#+ %+%, #5))+)&(, *#+/&(
9. C+)& @ %+% +)&
:. P"#(#+ F))( @ !(!% )?&?#( (&*# 5&"* &5 (&"+) %%()( %Q&" 4"#(#+%+)&.
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/o$$e!te% Data
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Excel Mahape : 9909;;:9 (ard(a t(e4 -i++ ca++
sodel solution Mahape 3 3 20 2!!"02#$ sudershan 2 only %riday he &ill call me.
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27783300 Amit S"in%eAr!" #o$ution# >ater puri,ier@ 2 4
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Kenger# ma"ape 3 5 4 'ai)"a'$o"an%e,uBan#tore ma"ape 3 5 2=an puri,ierCen moni!# ma"ape 306 "a#ana!e!a% ma"ape
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po$mer pro%u!t 'a#"i 17 ma"a'ir puri,ierne "ome# 'a#"i 17 ma"a'ir
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marite# 'a#"i 17 ma"a'irpuri,ierengg. Math group vashi 17 mahavir aquesure
thanawala maternity home 17 mahavirpurifiersparsh vashi 17 mahavirclosedgoodwill vashi 17 mahavir 2789855/52 mrutikapurifierRancal vashi 17 mahavirpurifierdhariwal vashi 17 mahavircloseddhanraj builders vashi 17 mahavir 2227662485 priya dube
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purifierSBI vashi 17 mahavir 9920027905 vaibhavtalgavkr vaibhav.talgavkar@sbi_life.com
mahavir vashi 17 mahavirpurifier
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vidyalankar vashi 17 mahavir 41733200 hemlatapurifierstrutural water profing soln vashi 17 mahavirclosedlogicon vashi 17 mahavir cynthiadesuza
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!3!00",0$$000 'eepak *airani
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/icon7using &ater purifier8 +ashi ,! )renja corner )-#0"
9urukripa shi* estates7 &ater from home8+ashi ,!)renja corner #,2
5sing &ater purifier +ashi ,! )renja corner #,$6urya real estates +ashi ,! )renja corner )-#,#
+ashi ,! )renja corner )-#,"6arang +ashi ,! )renja corner )-#,!(urple colour office using &ater purifier +ashi ,! )renjacorner
+ashi ,! )renja corner )-#2$1rescent +ashi ,! )renja corner )-#2! 2!"""0"
Qualitas +ashi ,! )renja corner )-$00 2!"000!,!2(ra*een kumar
6ai sidhi reality +ashi ,! )renja corner )-$02 2!"0,",+.N ahirekar and co. +ashi ,! )renja corner )-$0
:echona +ashi ,! )renja corner )-$0# 2!"0,$#
'aata constructions homes7 using &ater purifier8 +ashi ,!)renja corner )-$,3
6iddhi *inayak contructions +ashi ,! )renja corner )-$,#2!0!2$ /aju mugde
6hree raj group7a;uasure8 +ashi ,! )renja corner )-$,"202"3,22!"322#
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UN buildcon pvt. Ltd Vashi 17 arenja corner 31427809929/9221898584S.B. Gujar (card)
arenja (water purifier) 313Home India pvt. Ltd. Vashi 17 arenja corner 316 27890150
Adhani Chartered acc. Vashi 17 arenja corner 318Vishwa Green Realtors(water purifier) Vashi 17 arenja corner
317/319Shah Group Vashi 17 arenja corner 320/329 41516000
Neerav ShahMahakali Enterprise Vashi 17 arenja corner 322
9892594816/9960920454mahindra9dad)chirag(son)
A one Vashi 17 arenja corner 321
65145700/9820156325bhupendra singh Vashi 17 arenja corner 200N.m. Jain Vashi 17 arenja corner 202E U Broadband Vashi 17 arenja corner 9833093200
victory green house pvt.ltd(water purifier) Vashi 17 arenja corner
207 9820977565/27651583/65121271 vikramsethfrontline(water purifier) Vashi 17 arenja corner 209 27658242
reliance security Vashi 17 arenja corner 33201212roshan builders Vashi 17 arenja corner 210
8898440164 hamid shaikhganesh developers Vashi 17 arenja corner 212 27801821
angel broking Vashi 17 arenja corner 39413940chandri brothers(water purifier) Vashi 17 arenja corner 218bharti infra Vashi 17 arenja corner 9619387999
hiten nehrutrident(water purifier) Vashi 17 arenja corner 223unmesh housemakers Vashi 17 arenja corner 225pbayosha investment pvt. Ltd & D C sejpal and co.
Vashi17 arenja corner 226/228satyam(water purifier) Vashi 17 arenja corner
bharti axa Vashi17 arenja corner 22741233849/9029185888/9022220140
madurai kamaraj university vashi 17 arenja corner 1029.834E+09 s . Kumar
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Elite Consultant Vashi 17 Shiv Center 213 9819940883 Shashi Kumar
water purifier Vashi 17 Shiv Center 222Dr. P.S. Lamba (water purifier) Vashi 17 Shiv Center
water purifier Vashi 17 Shiv Center 223
Vashi 17 Shiv Center 212Pooja V Agarwal (water purifier) Vashi 17 Shiv Center
Sharma Consultancy Vashi 17 Shiv Center 27881065
dinesh sharmaAmit N Patil Vashi 17 Shiv Center 217S P M Vashi 17 Shiv Center 218/219Religare Securites (Fantasai business Park,sector 30 A, Vashi Vashi 17
Shiv Center 27814990/9371615735Shiv Centre Vashi 17 Shiv Center 116
Vashi 17 Shiv Center 117water purifier Vashi 17 Shiv Center 120water purifier Vashi 17 Shiv Center beside 120platinum investment (water purifier)Vashi 17 Shiv Center
118Shrishti specality chemicals (water purifier) Vashi 17 ShivCenter
Shiv kripa enterprises and builders (water purifier) Vashi 17 ShivCenter 122 9892788551 D.S. ShindeShivam Builders(water purifier) Vashi 17 Shiv Center
112/113 9594347777/9819363196 pratik Shrofflaxima ventures Vashi 17 Shiv Center 123
Vashi 17 Shiv Center 124Vashi 17 Shiv Center 111Vashi 17 Shiv Center 125Vashi 17 Shiv Center 110 9322297435
Satyam Concast pvt. Ltd Vashi 17 Shiv Center126 27891905
jack and jill nursery and play school Vashi 17 Shiv Center108
Trupe 7 consultance pvt. Ltd Vashi 17 Shiv Center
Magma gold loan Vashi 17 Shiv Center 33949136
MAAC (water purifier Vashi 17 Shiv Center 106
Ajit traders Vashi 17 Shiv Center Ajit kubalNationa+ Bank o, rura+ 2a(i : BSEL t( ,+oor
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H.B. FULLER 2a(i : BSEL TH FLOOR
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SHARON 2a(i : BSEL :89 990
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