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EUMEDIS Initiative MEDA Programme “Tourist itineraries following the ancient trade routes of the Mediterranean: trade and culture, a bridge between civilizations” TECLA

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Page 1: EUMEDIS Initiative MEDA Programme “Tourist itineraries following the ancient trade routes of the Mediterranean: trade and culture, a bridge between civilizations”

EUMEDIS Initiative MEDA Programme

“Tourist itineraries following the ancient trade routes of the

Mediterranean: trade and culture, a bridge between civilizations”

TECLA

Page 2: EUMEDIS Initiative MEDA Programme “Tourist itineraries following the ancient trade routes of the Mediterranean: trade and culture, a bridge between civilizations”

Project “Networked journeys”EUMEDIS Initiative

MEDA Programme

6 Countries involved

• Egypt• Greece• Italy• Malta• Morocco• Turkey

Page 3: EUMEDIS Initiative MEDA Programme “Tourist itineraries following the ancient trade routes of the Mediterranean: trade and culture, a bridge between civilizations”

Project “Networked journeys”EUMEDIS Initiative

MEDA Programme

General objectives• To enhance the sense of proximity of

culture in the Mediterranean areas• To make the world of archaeology more

accessible thanks to the use of new technologies

• General increase in income and entrepreneurial growth

• To award professional status to the activities in the archaeological sector, by also improving the quality of services and products.

• To create a network of permanent co-operation between local authorities, enterprises and research institutes

Page 4: EUMEDIS Initiative MEDA Programme “Tourist itineraries following the ancient trade routes of the Mediterranean: trade and culture, a bridge between civilizations”

Project “Networked journeys”EUMEDIS Initiative

MEDA Programme

Specific objectives

• Increase tourist flows linked to archaeological areas situated along the ancient trade routes of the Mediterranean

• Increase in commerce, in particular for arts and crafts enterprises specialising in the archaeological sector

Page 5: EUMEDIS Initiative MEDA Programme “Tourist itineraries following the ancient trade routes of the Mediterranean: trade and culture, a bridge between civilizations”

Project “Networked journeys”EUMEDIS Initiative

MEDA ProgrammeSubprojects

1. Mapping of resources present in the archaeological areas identified

2. Creation of cultural tourist packages3. Euro-Mediterranean seal of quality for

art and craft products linked to archaeological areas

4. Creation of online bookshop for the sale of art and craft products

5. Creation of a Remote Exchange Point for archaeological tourism in the Mediterranean

6. Trainer training

Page 6: EUMEDIS Initiative MEDA Programme “Tourist itineraries following the ancient trade routes of the Mediterranean: trade and culture, a bridge between civilizations”

Project “Networked journeys”EUMEDIS Initiative

MEDA Programme

Expected results

• Create a network of archaeological areas situated in the Mediterranean and market the touristic and cultural resources by means of a Web Portal

• Increase in income and entrepreneurial growth

• Re-orientation of tourist flows towards minor sites

• Re-qualification of the activities of artists and craftsmen