eu wine sector–reforms and...

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Project funded by the European Union Projekat finansira Evropska unija Project implemented by Projekat sprovode Republic of Serbia Ministry of Agriculture and Environmental Protection Republika Srbija Ministarstvo poljoprivrede i zaštite životne sredine EU WINE SECTOR– REFORMS AND LEGISLATION Jasna Čačić, PhD.,MBA

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Page 1: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

EU WINE SECTOR– REFORMS AND LEGISLATION

Jasna Čačić, PhD.,MBA

Page 2: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

CONTENT

� Introduction� Wine and Common Agriculture Policy

(CAP)� Wine Common Market Organisation

(CMO wine)� Reforms – reasons and objectives� Conclusions

Page 3: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Introduction – EU wine sector

� Importance of the sector within EU

� Wine production -175 mil hl wine/year

(2013/2014)

� 45% of wine-growing areas

� 65% of global wine production

� 57% of global wine consumption

Page 4: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Wine-growing areas in the world

Page 5: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Introduction – EU wine sector

� 70% of exports

� 2.4 mil wine producers

� 2.2 mil employees in wine sector

� Wine production - 5% of the total value of

agricultural production in EU

Page 6: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Page 7: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Page 8: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Introduction of Common Wine Policy - 1970

Introduction of Common Wine Policy - 1970

Reg.816/70 – basic provisions for CMO wine

implementation

Reg.816/70 – basic provisions for CMO wine

implementation

Reg. 817/70 –provisions aimed at

quality wines

Reg. 817/70 –provisions aimed at

quality wines

Reg. 1338/70 -classificatin of vine

varieties

Reg. 1338/70 -classificatin of vine

varieties

Reg. 2005/70 –categorisation of

vines for each region

Reg. 2005/70 –categorisation of

vines for each region

Page 9: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Common Market Organisation of Wine (CMO wine)

� Developed progressively� Most complex CMO under EU CAP� Far-reaching rules� Short period of balance on the wine market� Increase of production� Constant level of demand

Page 10: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Wine market situation in the 1980s

Years of crisis for the wine sector

Overproduction

Continuous decline in demand

Exploding expenditure

Page 11: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Reg. 822/87 and Reg. 823/87

Combination of economic and

qualitative rules

To stabilise markets and insure fair living

standard for producers

Reg.1493/1999 –to keep

competitiveness and balance

between supply and demand

Page 12: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Objectives of the 1999 reform

� Achieving better balance between supply anddemand on the Community market

� Bringing production into line with a marketdemanding higher quality products

� Competitiveness of the sector in the long term

Page 13: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Reg. 1493/1999

Reg. 1227/2000 –production potentials

Reg. 1623/2000 –market

mechanisms

Reg. 1622/2000 –oenological

practices

Reg. 753/2002 –labelling

Reg. 1607/2000 – quality wines

Reg. 883/2001 –trade with third

countries

Reg. 884/2001 –accompanying

documents and registers

Reg. 2729/2000 –controls

Reg. 1282/2001 - declarations

Page 14: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Results of the wine reform� Wine surpluses on the market not reduced� Increasing expences � Decline in consumption� Imbalance between supply and demand� Loss of competitiveness against “new world”

wine producing countries� Complexity of the legal framework that

constrains producers

Page 15: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Next steps – new reforms:

Reform of the Common

Agriculture Policy (CAP)

Reform of the Wine Common

Market Organisation (CMO)

Page 16: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Reforms of the Common Agriculture Policy (CAP)

� Year 2003� Introduction of Single Payment Scheme (SPS)� Cross compliance and environmental programs� Strengthening of the rural development policy� Simplification of CAP� Single common market organisation – Reg.

1234/2007

Page 17: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Reform of the wine sector

in two phases

Phase I 2008

Phase II2009

Page 18: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

• Single common market organisation• Single common market organisation2007Reg. 1234/2007

• 555/2008 – support programs,

documents

• 555/2008 – support programs, trade, production potential, controls• 436/2008 - vineyard register,

declarations, accompanying documents

2008Phase I – Reg. 479/2008

• 606/2009 – categories of vine • 606/2009 – categories of vine products, oenological practices• 607/2009 – PDO, PGI, traditional

terms, labelling

2009.Phase II – Reg. 491/2009

(amending 1234/2007)

Page 19: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Objectives of the wine sector reform� Increasing competitiveness of EU wine producers� Strengthening the reputation of the EU quality

wines� Recovering old markets� Winning new markets in the EU and worldwide� Clear, simple and effective rules� Preserving the best traditions of EU wine� Balance between supply and demand� Social and economic strengthening of rural areas

Page 20: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

MAIN

CHANGES IN

THE NEW CMO

National

financial

envelops

Rural

development

and

environmental

protection in

wine-

producing area

Phasing-out of

distillation

schemes and

eliminating

subsidies for

distillation into

alcohol

Page 21: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Introducti

on of SPS

Grubbing-up

and

promoting

replacement

with

alternative

crops

Reducing vine

surface plant

with poorly

marketable

varietals

Simpler

labelling rules

based on PDO

and PGI

Lower

limits

for

added

sugar

and

must

Page 22: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

• New regulations• New regulationsCAP Reform after 2013

• Rural development• Rural developmentReg. 1305/2013

• Horizontal issues• Horizontal issuesReg. 1306/2013

• Direct payment• Direct paymentReg. 1307/2013

• Market measures, repealed Reg. • Market measures, repealed Reg. 1234/2007Reg. 1308/2013

Page 23: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

Reg. 1308/2013

Support programs in wine sector

Oenological

practices and

methods of

analysis

PDO , PGI,

traditional term,

labelling

Trade with third

countries

Categories of grape

vine products

Wine-growing

zones

Page 24: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

CONCLUSIONS

• Reforms of the Wine CMO – in response to ongoing market challenges

• New competitive strategy of the wine sector• Maintaining position as strong player on the

international wine market• Greater importance to PDO and PGI wines

Page 25: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

CONCLUSIONS

• Simplification of the rules – key requirement of each reform

• Reform implemented on the EU institutional level• Questionable implementation in Member States

Page 26: EU WINE SECTOR–REFORMS AND LEGISLATIONseerural.org/.../07/...Sector-Reforms-and-Legislation_Ms.-Jasna-Cacic.pdf · Oenologic al practices and methods of analysis PDO , PGI, traditiona

Project funded by the European Union

Projekat finansira Evropska unija

Project implemented by

Projekat sprovode

Republic of SerbiaMinistry of Agriculture and Environmental Protection

Republika SrbijaMinistarstvo poljoprivrede i zaštite

životne sredine

THAN YOU FOR YOUR ATTENTION!

[email protected]