eu iphone monitor 31 july
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pricing£0-99 (8gb)
£0-159 (16gb)
stock and salessales tbc
phone is available
people wait irritated for the new iphone stock‘people calling hotlines but not getting any information’
thousands who paid for iphone still waiting for it
‘customers who bought iphone pay tariffs even without a phone’
high frustration over lack of iphone stock and information
pricing€1-169 (8gb) €19-249 (16gb)
stock and sales20k phones delivered
limited supply every weekexpecting stock end of sept
growing frustration
french desperate to get iphones, even when they have to find it elsewhere
pricing€149-199 (8gb)€199-249 (16gb)
stock and salessales tbc
limited supply every weekexpecting stock end of sept
people are patient
excitement and demand continue as people use iphone for themselves
eu iphone monitor 31 july 08
iphone shortagereaches its peak
‘every retailer including orange website are having supply issues’
french willing to pay up to €800 on ebay for iphone 3g
‘just don’t want to wait until more stock comes in’
apple not making itself accountable for problems
‘apple down-playing problems of 20,000 mobileme users’
over a third of 1,000 available apps are games‘challenges other mobile and games hardware companies’
90,000 iphones sold on first day of launch
‘sales due to distribution strategy, innovation & new apple stores’
mobile me still not working for some iphone users
‘apple seems to have no clue about crisis management’
iphone 3g pricing €49-199 (8gb)€99-269 (16gb)
stock and sales90k sold on launch day
limited supply every weeknew customers get priority
growing frustration
despite some complaints about carrier prices, buzz is still positive
iphone 3g starts new trend for mobile phones
expect other mobile makers to follow in iphones footsteps
no iphones available, no new stock until october‘customers attack apple for
underestimating iphone demand’
pricing€99 (8gb)
€199 (16gb)
stock and saleslimited supply every week still still queuing at flagship store
growing frustration
pricing $99-269(8gb)
$149-399(16gb)
stock and sales25k sold
limited supply every weekcarrier said 6-week wait
growing frustrationswiss are worried and starting to get annoyed about stock situation
huge demand continues, customers confused on when stock will be available
eu iphone monitor 31 july 08
‘spy factory’ unlocks first iphone in madrid
‘unlocked iphone allows apps, email and internet browsing’
customers complain about movistar customer service
‘more frustration created by lack of help with iphone problems’
eu media monitor 31 july 08
16-34 adults; ABC1 adults
major spots during popular films and US dramas ; still searching for brand terms
26 july - 02 august
103k visits3.67% ctr
(launch - 27 july)
21 july - 27 july
top words - iphone, 3g iphone, iphone 3g
top group - brand
top copy -
iPhone 3G - Official Site3g internet, work email and mapswith GPS. Discover the iPhone 3G
launch date august 4th ; still searching for brand terms
highly visible in top popular programmes such as secret story ; still searching for brand terms
153k visits7.88% ctr
(launch - 27 july)
21 july - 27 july
top words - iphone, 3g iphone, i phone 3g
top group - brand
top copy -
What’s new? iPhone 3G3G Internet, really fast. Discoverthe new iPhone features
85k visits5.20% ctr
(launch - 27 july)
21 july - 27 july
top words - iphone, iphone 3g, email
top group - brand
top copy -
iPhone 3G - Official SitePhone, iPod & internet all in oneDiscover the new iPhone features
26 july - 02 august
no tv activity in germany this week
15-34 adults: AB adults150 trpseveryone
work friendlyunslow
160 trpseveryone
work friendlyunslow
eu media monitor 31 july 08
airing in popular shows such as ghost whisperer ; brand term volumes suggest iphone well established
visible in highly popular football games ; business message is most popular
airing in popular series such as CSI and sex and the city ; tech savvy but also focused on business message
258k visits2.42% ctr
(launch - 27 july)
21 july - 27 july
top words - smartphone, iphone, apple
top group - brand
top copy -
Introducing iPhone 3G3G internet on your mobileDiscover iPhone 3G
105k visits8.93% ctr
(launch - 27 july)
21 july - 27 july
top words - iphone, 3g iphone, iphone
top group - brand
top copy -
The new iPhone 3GPush e-mail, calendar and contactsiPhone 3G, works great with work
43k visits5.68% ctr
(launch - 27 july)
21 july - 27 july
top words - iphone, mobile, apple
top group - brand
top copy -
iPhone 3G - Official SitePhone, iPod & internet all in oneDiscover the new iPhone features
26 july - 02 august
26 july - 02 august
26 july - 02 august
18-49 adults
16+ adults
18-49 adults
300 trpseveryone
work friendlyunslow
300 trpsforget
everyone
170 trpseveryone
work friendly