eu branch campuses and other insights from the 2017 international student survey
TRANSCRIPT
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internationalstudentsurvey.com
EU branch campuses and other insights from the 2017 International Student SurveyPaul Raybould -Marketing Director, Hobsons EMEAinternationalstudentsurvey.com
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internationalstudentsurvey.com
Agenda
1. The evolving International Student Survey2. The power of peers3. The appetite for social media messaging4. The alternative country choices5. The EU branch campus debate6. The international students’ preferences quick quiz7. The 2017 ISS8. Questions
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internationalstudentsurvey.com
• The world’s largest survey of pre-enrolled international and EU students
• Press coverage including BBC News, Times Higher Education, PIE News, ICEF, Huffington Post and others
• Referenced by MP Paul Blomfield (Chair of the Universities APPG) in Parliament discussions re the HE Bill
• The 2017 ISS has over 63,000 respondents and includes universities from the Netherlands, Germany and Italy
• Request a copy of the 2017 ISS at internationalstudentsurvey.com/2017(fill in the online form and receive your copy when it launches in April)
The evolving International Student Survey
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internationalstudentsurvey.com
We asked students:• Do you have any friends or family that have previously or are
currently studying as an international student?
• Has the experience of your friend(s) and/or family influenced your choice of country, city, university or course?
The power of peers
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24%
56.5%
14.8%
4.6%
23.6%
0%
10%
20%
30%
40%
50%
60%
Do you have any friends or family that have previously or are currently studying as an international student?
76%have a friend and/or family
member(s) that is/has studied as an international
student
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31.2%
48%
14.4%
27.8%23.9%
0%
10%
20%
30%
40%
50%
60%
Has the experience of your friend(s) and/or family influenced your choice of country, city, university or course?
69%say the experience
of friends and family has
influenced their choices
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internationalstudentsurvey.com
We asked students:• Which social media messaging services would you like to use to
communicate with a university you are considering studying at?
The appetite for social media messaging
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40.01%
33.65%
19.87%
12.17%8.97%
6.45% 5.26% 4.97% 3.9% 3.49%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
What proportion of international/overseas students want to converse with universities via the 10 most popular social media messaging channels?
40%want to use
WhatsApp to converse with
universities
Softwares such as Oratio and Casengo enable universities
to converse with students via
WhatsApp and Facebook
Messenger
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internationalstudentsurvey.com
We asked students that had enquired to UK universities:• Aside from the UK, which other countries are/were you
considering?
The alternative country choices
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46.6%
40.9%
35.7%
28.4%
18.5%16.2%
13.5% 12.4% 12%9.2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Of the international and EU students that have enquired to UK universities, which other countries are/were they considering?
To what extent has
Trump’s travel ban increased the appeal
of UK universities?
Find out in the 2017 ISS report
internationalstudentsurvey.com
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internationalstudentsurvey.com
We asked EU students interested in studying in the UK:• If a UK institution were to open an EU branch campus, how likely
is it that you would study at that branch campus?
• And in which European city would you want an EU branch campus to be?
The EU branch campus debate
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Not likely, 16%
Not likely, 36%
Somewhat likely, 53%
Somewhat likely, 30%
Very likely, 23%
Very likely, 28%
0%10%20%30%40%50%60%70%80%90%
100%
Of the EU students interested in studying in the UK, how likely is it they would study at an EU branch campus of a UK university?
76% of EU students
interested in the UK would be likely to go
to an EU branch
campus of a UK university, if it is NOT in their home
country
76%
58%
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internationalstudentsurvey.com
What do EU students have to say about UK universities opening EU campuses?
“As I am a European student, I certainly would find less difficult to live, study, travel across Europe than obtaining a visa for the UK.”
“The institution will bring its expertise, skills and culture and blend with the host country's skills, experience and culture to come up with a much better product.”
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internationalstudentsurvey.com
What do EU students have to say about UK universities opening EU campuses?
“As I am a European student, I certainly would find less difficult to live, study, travel across Europe than obtaining a visa for the UK.”
“The institution will bring its expertise, skills and culture and blend with the host country's skills, experience and culture to come up with a much better product.”
“Because I want to study in the UK and not anywhere else.”
“It seems like a profit driven 'brand expansion' which dilutes the power of a brand in the long run.”
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In which city would students want an EU branch campus to be located?
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The international students’ preferences quick quiz
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internationalstudentsurvey.com
Which of the following did international and EU students say they are most likely to choose?
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internationalstudentsurvey.com
Which of the following did international and EU students say they are most likely to choose?
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internationalstudentsurvey.com
Which of the following did international and EU students say they are most likely to choose?
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internationalstudentsurvey.com
Which of the following did international and EU students say they are most likely to choose?
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internationalstudentsurvey.com
Which of the following did international and EU students say they are most likely to choose?
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internationalstudentsurvey.com
Which of the following did international and EU students say they are most likely to choose?
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internationalstudentsurvey.com
Discover:• In response to Amber Rudd’s comments re linking visa availability to
‘course quality’ and ‘university quality’, are international students more likely to use rankings, graduate outcomes, student satisfaction, TEF ratings or Russell Group membership as indicators of ‘quality’?
• How effective is the #WeAreInternational campaign at improving the perception of how welcoming the UK is to international students?
• How much does Trump’s travel ban improve the likelihood of international students coming to the UK?
• And which countries do international students now consider to the best for quality of education, graduate outcomes, safety, value for money, lifestyle and to be most welcoming?
Pre-request a copy of the 2017 ISS report at internationalstudentsurvey.com
(will be sent upon launch in April)
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Questions?
internationalstudentsurvey.com
@digipaulr
linkedin.com/in/paulraybould1