etwinning personas
DESCRIPTION
If eTwinning were a game, what type of personas would be in it? We present here six eTwinning personas and discuss who the persona tool can be useful for eTwinners.TRANSCRIPT
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eTwinning “personas”
If eTwinning were a role-play, what would the personas be?
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eTwinning personasTellnet workshop for
eTwinners
April 1 2011Riina Vuorikari (EUN) & Romina
Cachia (IPTS)
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Who we are?
• Riina from Finland
• Teacher from my first training, - then hypermedia,web, research, etc.
• Working in European Schoolnet as part of the eTwinning Central Support Service
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Who we are?
• Romina from Malta
• Communication degree from the first training, - then digitalmedia, research, etc.
• Working in Institute of Prospective Technological Studies in Sevilla as part of the European Commission
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Outline of the workshop
1. Introduction (Riina: 5 min)2. What are “personas” and how
could you use them? (Riina: 5 min)
3. Presentation of eTwinning personas (Romina: 15 min)
4. Fine-tuning eTwinning personas (Group: 30 min)
5. Group feedback on eTwinning personas (All: 20 min)
6. Discussion (All: 15 min)
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1. Introduction
• What are networks?
• Why do some people get a virus?
• What are personas?
• What can I do with personas in
eTwinning?
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This station is very central to
the metro network
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eTwinning project mapThis eTwinner is very central to
the network
getting information through the "grapevine" of network members
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Some roles in an ICT supported network
enthusiastic
networker
supporter
occasional
lurkerwishful learner
in a network,many
different roles are needed
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Why do some teachers get the "eTwinning" virus
and are able to spread it around
- and others don’t?
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tightly connected nodes (=teachers)in the central
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Who will get the virus?
Not the “singletons” with
no connection with the rest of
the network!
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2. What are personas and how could you use them in eTwinning?
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What are “personas”?Different meanings (en.wikipedia.org/wiki/Persona)• a "character" of a theatrical performance, stage name
• in psychology: a mask or appearance one presents to the world
• in marketing: represents a group of customers so that the company can focus its efforts
• in design: an artifact that consists of a narrative relating to a desired user's daily behavior patterns, using specific details, not generalities.
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Where “personas” are used?
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“Personas” in product design?
• In companies like Ford Motor Company, Microsoft and Reuters, personas are used to help better understanding of customers
• A real human with a name, face, motivations, and goals - yet fictitious
• Represents the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way (http://en.wikipedia.org/wiki/Persona_%28marketing%29)
A tool for market segmentation
For us, it’s a tool to create a foresight of eTwinning in 2020
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How could you use “personas” in eTwinning?
• Understanding the existing eTwinning personas can help you manage and work with your eTwinning project
• Who are you going to partner with?
• What kind of skills, attitudes and behavior do you appreciate in your projects? With what kind of people do you work best?
Important for your “risk management”
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3. eTwinning personas
Each persona is rooted in eTwinning studies and ethnographical observation. They include 4 areas:
• Characteristics in eTwinning• Computer literacy• Importance of institutional recognition
• Problems
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4. Groupwork
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4. Group work
Discuss the following issues: • Are the personas realistic?• Are they “strong” enough to tell the story?
• What should be added/modified/ deleted?
• Prepare to present your persona discussion to all!
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5. Your feedback
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6. Discussion
Discuss the following issues: • Are the personas realistic?• Are they “strong” enough to tell the story?
• What should be added/modified/ deleted?
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Talk to us!
Romina will be around to talk about your eTwinning network
• It will take 15-20 min
• You will understand better how your network looks like! Thank you!