etwinning personas
DESCRIPTION
"eTwinning personas" are design artifacts that consists of a narrative relating to a user's daily behavior patterns using specific details, not generalities. They represent different eTwinning "group of customers" so that the NSS and CSS can focus their efforts.TRANSCRIPT
© E
uro
pean C
om
munitie
s, 2007
Inactive
Active
No willingness
to work
Typically the ones
who have been
registered during a
training workshop
and never return to
eTwinning.
The ones who are
inactive and do not
wish to be
bothered. They
consider eTwinning
emails as “spam”.
!"#$"
%#$&"#'()*+,,-(./"*+/#0
123.+4)$")5*(4)/#6
!"#*4)
7/"*+/#0
18499,#.(4)/#6
%/./#
:;7(./"*+/#0("(1</.=,#>/#6
?4*$"
8/*,3@"#'()*+,,-
1A**")$,3"-(4)/#6
8+"43(
7/"*+/#0(
1B,#&"3.(4)/#6
<$3"(7/"*+/#0(
1C$)+D4-(4)/#6
Willingness
to work
eTwinning personas
© E
uro
pean C
om
munitie
s, 2007
Typically the ones
who have been
registered during a
training workshop
and never return to
eTwinning
The ones who are
inactive and do not
wish to be
bothered. They
consider eTwinning
emails as “spam”.
Active eTwinner
who is motivated
and works a lot!
Typically inactive,
but still motivated!
Could be easily
lured to eTwinning!
Active and inactive
eTwinners
Inactive
Active
No willingness
to work
Willingness
to work
© E
uro
pean C
om
munitie
s, 2007
!/&E/#()$3*/(
FGGH
!"#$"(%#$&"#'()*+,,-(./"*+/#0(123.+4)$")5*(4)/#6
!"#I(JF('/"#)
K")(E//3(9"#5*$9"53L($3(/7=$33$3L()$3*/(.+/(E/L$33$3L(,D(.+/("*5,3M((8+/($)
+$L+-'(*,&94./#(-$./#"./("3@()+/(/3N,')(4)$3L(.+/(:3./#3/.M(:3./L#"53L
/7=$33$3L("3@(;,&/3$4)($3((+/#(./"*+$3L($)(3,.(@$O*4-.0()+/(+")("(P/#'(+$L+Q
-/P/-(,D(:;7($3./L#"5,3($3(+/#(./"*+$3L("3@(-/"#3$3L("*5P$5/)M
8+/(+")($3$5"./@("(34&E/#(,D(9#,N/*.)(,3(/7=$33$3L("3@(+")("-),(#/*/$P/@
3"5,3"-("3@(24#,9/"3("="#@)M((8+/(>//9)(+/#(/7=$33$3L(B/)>.,9("*5P/
.+#,4L+().".4)(49@"./)($3(+/#(N,4#3"-(.,(./--(+/#(*,--/"L4/)("3@(9"#.3/#)(=+".($)
L,$3L(,3($3(+/#(9#,N/*.)M
K/#(3/.=,#>(+")(E//3(/R9"3@$3L("3@()+/($)(3,=("3(/7=$33$3L(S&E"))"@,#M
K/#(=,#>($)(#/*,L3$)/@(E'(E,.+(+/#()*+,,-("3@(+/#(3"5,3"-(/@4*"5,3()')./&M
K/#(,3-'(9#,E-/&($)(-"*>(,D(5&/M((!,).(,D(=+".()+/(@,/)(D,#(/7=$33$3L()+/(+")
.,(@,($3(+/#(,=3()9"#/(5&/0(/P/3(.+,4L+(+/#(=,#>($)(+$L+-'(#/*,L3$)/@($3(+/#
)*+,,-M
/7=$33$3L
:3$5"./@(P"#$,4)(
9#,N/*.)
K$L+-'(S*5P/(,3
/7=$33$3L(
B/)>.,9
:3)5.45,3"-
T/*,L3$5,3
!$3$).#'(,D(
2@4*"5,30
<880(
-,*"-("4.+,#$5/)
;,&94./#
(?$./#"*'
%#,E-/&)
K$L+
$
%/@"L,L$*"-
*,&9/./3*/)
K$L+Q-/P/-(,D
:;7($3./L#"5,3
© E
uro
pean C
om
munitie
s, 2007
%/./#(:;7(./"*+/#0("(1</.=,#>/#6
!"#I(UV('/"#)
%/./#($)(+$L+-'(*,&94./#(-$./#"./("3@(+")(E//3("*5P/($3(/7=$33$3L()$3*/
WP/('/"#)M((K/(+")(N,$3/@(9#,N/*.)(X3,.($3$5"./@(.+/&Y("3@(+")("3("*5P/
/7=$33$3L(B/)>.,9M(K$)(+")(&,#/(*,&9/./3*/)($3(:;7(.+"3(9/@"L,L$*"-
$&9-/&/3."5,30(),(+/(,Z/3(=,#>)(=$.+(,.+/#(./"*+/#)("3@(L$P/)(.+/&
+$3.)(,3(3/=(1L"@L/.)6M([,#(.+$)(#/"),30(+/(+")(&"3'(*,3."*.)($3(+$)
3/.=,#>("3@(.+4)0(+/($)("3($&9,#."3.(3/.=,#>/#($3(.+/(/7=$33$3L()$./M
\3D,#.43"./-'0(+$)(+$L+("*5P$.'($3(/7=$33$3L($)(3,.(#/*,L3$)/@($3(+$)
)*+,,-M((K$)(+/"@(./"*+/#(@,/)(3,.(="3.(+$&(.,("--,*"./("3'(5&/(.,
/7=$33$3L(@4#$3L()*+,,-(+,4#)("3@(=$--(3,.("--,=(+$&(.,(.#"P/-(D,#("3'(,D
/7=$33$3L(=,#>)+,9)(,#(.#"$3$3L)M((7+/(&"$3($))4/($)(.+".($D(+/($)("E)/3.
D#,&(.+/(*-"))0(.+/(+/"@(./"*+/#(+")(3,(./"*+/#()4E)5.4./M((%/./#(+")
.#$/@(.,(L/.()499,#.(D#,&(.+/(<880(E4.($.($)(+"#@(.,(E'9"))(+$)(+/"@
./"*+/#M((%/./#(D//-)(+$)()*+,,-($)(3,.(.">$3L("@P"3."L/(,D(.+/
,99,#.43$5/)(,]/#/@(E'(/7=$33$3LM
%+,.,(*#/@$.)I
:3)5.45,3"-
T/*,L3$5,3
%&'()*#+
,-.*#+/01
2+&34#'5
!6#+/"#
-/07,&8,
9:5;*);&:/4,
<#0&":.;&:
/7=$33$3L
2/+;0.(/*#=,
.:,6/+.&)5,
(+&>#0*5?."@41
,!0;6#,&:
#AB.::.:",
C#57*&(
#AB.::#+
5.:0#,
DEEF
?."@,:)'3#+
&8,0&:*/0*5GHH
%/::&*,*+/6#4
=)#,*&,4/07,&8,
*#/0@#+,
5)35;*)*#
%/@"L,L$*"-
*,&9/./3*/)
?,=Q-/P/-(,D
:;7($3./L#"5,3
© E
uro
pean C
om
munitie
s, 2007
!/&E/#()$3*/
FGG^
!"#*4)(7/"*+/#0(18499,#.(4)/#6
!"#I(UF('/"#)
!"#*4)($)("(',43L(./"*+/#(=+,($)(P/#'("*5P/($3(3/.=,#>$3L()$./)M((K/(+")
*#/"./@(P"#$,4)("**,43.)($3(P"#$,4)()$./)("3@(.#$/)(.,(*,--"E,#"./(=$.+
,.+/#(./"*+/#)(.+#,4L+(3/=(./*+3,-,L$/)M
SE,4.(.+#//('/"#)("L,0(),&/E,@'(&/35,3/@(+/()+,4-@(N,$3(/7=$33$3LM
!"#*4)(9"#5*$9"./@(,3*/($3("(?/"#3$3L(2P/3.("3@(9"#.3/#)($3(9#,N/*.)M
K/(@,/)("(-,.(,D()$&$-"#(*,--"E,#"5,3(=$.+(./"*+/#)($3(,.+/#(3/.=,#>)
,4.)$@/(,D(/7=$33$3LM(K/(9#/D/#)(.,(@,(.+/(*,#/(9"#.(,D(+$)(*,--"E,#"5,3
,3(,.+/#()$./0(=+/#/($)("E-/(.,()+"#/(P$@/,)0(/.*(/")$-'M(?$3>$3L(.,(+$)
D#$/3@)0(&,).(,D(=+,&("#/(3,.(3/*/))"#$-'(./"*+/#)0($)($&9,#."3.0("3@
.+4)(/R9"3@)(+$)("-#/"@'(+4L/(3/.=,#>M
:3(+$)(*,43.#'(+/($)(P/#'(9,94-"#0(")(+/($)("-="')(+"99'(.,(+/-9("3@
)499,#.(,.+/#(*,--/"L4/)(4)/(/7=$33$3LM((K/(=$)+/)(.+".(.+/(/7=$33$3L
)$./(=,4-@(E/(&,#/(-$>/(["*/E,,>M( %+,.,(*#/@$.)I
/7=$33$3L
85--(9#/D/#)(.,(
@,(.+$3L)(,3(
,.+/#(9-"_,#&) :3)5.45,3"-
T/*,L3$5,3
!$3$).#'(
,D(2@4*"5,3
;,&94./#
(?$./#"*'
%#,E-/&)
K$L+
`,$3.(a(?/"#3$3L
2P/3.(b(
9"#.3/#)(
9#,N/*.)
/7=$33$3L(,3-'(
"--,=)(+$&(.,(
*,3."*.(
,.+/#(./"*+/#)
K/(*"33,.(/R9"3@
(.,(./"*+/#)($3(\8(b
`"9"3
%/@"L,L$*"-
*,&9/./3*/)
!/@$4&Q-/P/-(
,D
:;7($3./L#"5,3
© E
uro
pean C
om
munitie
s, 2007
?4*$"(8/*,3@"#'()*+,,-(./"*+/#0(1A**")$,3"-(4)/#6
!"#I(Jc('/"#)
?4*$"(-,L)($3(/7=$33$3L(,3*/($3("(=+$-/M(K/#()*+,,-($)("="#/(,D(/7=$33$3L0
E4.()+/()5--(@,/)(3,.(>3,=(+,=(.,($3./L#"./($.(+/#(./"*+$3LM(?").(5&/()+/
-,LL/@($3(=")(.,()/"#*+(D,#("(9"#.3/#(D,#("(;,&/3$4)(9"#.3/#)+$9(.+".(+/#
)*+,,-(=")(9#/9"#$3LM(K/#()*+,,-(+")(9#/P$,4)-'(E//3("*5P/($3($3./#3"5,3"-
*,Q,9/#"5,3M
S9"#.(D#,&(.+".0()+/(@,/)(3,.(E#,=)/(&4*+(,3(/7=$33$3L(9-"_,#&M(?4*$"($)
=$--$3L(.,(/3L"L/(&,#/0(E4.()+/(D//-)()+/(3//@)(),&/(.#"$3$3L(,3(+,=(.,
4)/(.+/()$./M(K/#(:;7()>$--)("#/("P/#"L/0(E4.()+/(#/"--'(-"*>($3(>3,=-/@L/(,3
$3./L#"53L(:;7($3(+/#(./"*+$3LM(d/)$@/)0(=$.+(#/*/3.(W3"3*$"-(*#$)/)0()+/(+")
E//3(L$P/3(3/=(.")>)($3(+/#()*+,,-("3@()+/(D//-)(9#/))/@(E'(5&/M
?"3L4"L/($)("3,.+/#(9#,E-/&M((S-.+,4L+()+/(D//-)()+/(&"'(E/("E-/(.,
*,&&43$*"./($3("()/*,3@(-"3L4"L/0()+/(>3,=)(D,#()4#/(.+".(+/#().4@/3.)
=$--(+"P/("(9#,E-/&M
%+,.,(*#/@$.)I
:3)5.45,3"-
T/*,L3$5,3
%&'()*#+
,-.*#+/01
!6#+/"#
/7=$33$3L
#AB.::#+
5.:0#,
DEEI
-&B,!0;6.*1
J
2+&K4#
2+&34#'5
-/:")/"#
A+/.:.:"
:##=#=
%/@"L,L$*"-
*,&9/./3*/)
?,=Q-/P/-(
,D
:;7($3./L#"5,3
?,*"-(
/@4*"5,3(
"4.+,#$5/)
© E
uro
pean C
om
munitie
s, 2007
8+"43(7/"*+/#0(1B,#&"3.(4)/#6
!"#I(He('/"#)
8+"43(#/*/$P/@("(-,.(,D($3D,#&"5,3("E,4.(.+/(/7=$33$3L()$./(D#,&(+$)
)*+,,-("3@(*,--/"L4/)M((K$)()*+,,-(/3*,4#"L/)(9"#5*$9"5,3($3(/7=$33$3L
"3@(.+/(=,#>(*"##$/@(,4.($3(/7=$33$3L($)(+$L+-'(#/*,L3$)/@($3(+$)()*+,,-M
K,=/P/#0(8+"43($)(3,.(),(/3.+4)$")5*("E,4.(3/=(./*+3,-,L$/)M(K/(+")
E//3(./"*+$3L(D,#(.+/(9").(UG('/"#)("3@(+/(D//-)(+/(*"3(@,(+$)(N,E(=/--
=$.+,4.(./*+3,-,L'M(8.4@/3.)(-,P/(+$)(9/@"L,L$*"-($33,P"5,3("3'="'
"3@("#/(=/--(&,5P"./@M(K/(-,,>)(D,#="#@(.,(./"*+$3L("3,.+/#(aG('/"#)M
T/*/3.-'0(+$)(*,--/"L4/)()."#./@("(3/=(9#,N/*.(,3(/7=$33$3L("3@(.+/'
/3*,4#"L/@(+$&(.,(N,$3(.+/()$./M((K/(+")(-,LL/@($3("(*,49-/(,D(5&/)0(E4.
+/()5--(@,/)(3,.(43@/#)."3@(+,=(+/(*"3(9"#5*$9"./(,#(*,3.#$E4./(.,
/7=$33$3LM((8+"43(@,/)(3,.(+"P/("(*,&94./#(".(+,&/("3@(+/3*/0(+/(=$--
3/P/#(-,L(,3(.+/()$./($D($.($)(3,.(@4#$3L()*+,,-(+,4#)M%+,.,(*#/@$.)I
T/*,L3$5,3
%&'()*#+
,-.*#+/01
2+&34#'5
-&B
/7=$33$3L
#AB.::#+
5.:0#,
DELL
-&B,!0;6.*1
J
2+&K4#
?#,8##45,@.5
>&3,=
:&*,:##=
*#0@:&4&"1
!"#$%&$'"()
;,--/"L4/)
!"*'+,()
C,:&*
):=#+5*/:=
3#:#K*5,&8
#AB.::.:"
%/@"L,L$*"-
*,&9/./3*/)
?,=Q-/P/-(
,D
:;7($3./L#"5,3
%/@"L,L$*"-
$33,P".,#
© E
uro
pean C
om
munitie
s, 2007
<$3"(7/"*+/#0(1C$)+D4-(4)/#6
!"#I(Hc('/"#)
<$3"($)(*-,)/(.,(#/5#/&/3.M((8+/(+")(E//3(./"*+$3L(D,#(&,#/(.+"3(UG
'/"#)("3@()+/()5--(-,P/)(+/#(9#,D/))$,3M(K,=/P/#0(=$.+(#/*/3.(*+"3L/)($3
+/#()*+,,-(X/MLM(&,#/("@&$3$).#"5,3"-(=,#>0(&,#/(.")>)0(9,))$E-/(9"'Q
*4.)Y()+/($)(#/"@'(.,(#/5#/(),,3M
8+/(L,.(.,(>3,=("E,4.(/7=$33$3L(D#,&("(./"*+/#)f(3/=)-/g/#M((SE,4.
.=,('/"#)("L,0()+/(.#$/@(.,(#/L$)./#(.,(.+/()$./0(E4.(@$@(3,.()4**//@M(8+/
+")(.#$/@(,3(P"#$,4)(,**")$,3)(.,(*,3P$3*/(),&/(,D(+/#(*,--/"L4/)(.,
9"#5*$9"./($3(/7=$33$3L0(E4.($3(L/3/#"-0(+/#()*+,,-($)(3,.($3./#/)./@M
8+/($)(*4##/3.-'(*,--"E,#"53L(=$.+("()*+,,-($3("3,.+/#(*,43.#'("3@()+/
+")($@/")(,3(+,=(.,(-$3>()4*+(*,--"E,#"5,3(=$.+(/7=$33$3LM(8+/(=,4-@
-$>/(.,(E/(9"#.(,D(.+/(./"*+/#)h(3/.=,#>0(")()+/(&$))/)(.+/(*,--/L$"-
D//-$3L("&,3L(./"*+/#)(.+".(4)/@(.,(E/(.+/#/M%+,.,(*#/@$.)I
:3)5.45,3"-
T/*,L3$5,3
%&'()*#+
,-.*#+/01
2+&34#'5
!6#+/"#
-/07,&8,
9:5;*);&:/4,
<#0&":.;&:
/7=$33$3L
A+.#=,*&,
4&"M.:,&:0#
-.7#5,*@#,.=#/
&8
*#/0@#+5N
:#*B&+7
$
-/07,&8
").=/:0#
,J,*+/.:.:"
%/@"L,L$*"-
*,&9/./3*/)
S*5P/($3(
)*+,,-(
*,--"E,#"5,3
8.#,3L
9/@"L,L$*"-
/R9/#$/3*/
© E
uro
pean C
om
munitie
s, 2007
Good with ICT. Avaluable participant ineTwinning team to help
with technology, Portaland other tools.
!"#$"
%#$&"#'()*+,,-(./"*+/#0
123.+4)$")5*(4)/#6
!"#*4)
7/"*+/#0
18499,#.(4)/#6
%/./#
:;7(./"*+/#0("(1</.=,#>/#6
?4*$"
8/*,3@"#'()*+,,-
1A**")$,3"-(4)/#6
8+"43(
7/"*+/#0(
1B,#&"3.(4)/#6
<$3"(7/"*+/#0(
1C$)+D4-(4)/#6
some exampels
Active on FB andTwitter, but not on the
Desktop. He can be akey disseminator to new
audience through hisnetworks.
Offer her training onpedagogical use of ICT
and get her introduced toprojects and partners.
Strong pedagogicalcompetences: team him upwith eTwinners in hisschool! He needs supportwith ICT.
She needs to be found,given a bit of support andshe is happy to work!Ambassador could help!
Does not need your help :)
© E
uro
pean C
om
munitie
s, 2007
Offer training: think of different
types. Who would benefit from a
pedagogical and who from a
technical approach?
!"#$"
%#$&"#'()*+,,-(./"*+/#0
123.+4)$")5*(4)/#6
!"#*4)
7/"*+/#0
18499,#.(4)/#6
%/./#
:;7(./"*+/#0("(1</.=,#>/#6
?4*$"
8/*,3@"#'()*+,,-
1A**")$,3"-(4)/#6
8+"43(
7/"*+/#0(
1B,#&"3.(4)/#6
<$3"(7/"*+/#0(
1C$)+D4-(4)/#6
some exampels
Use Ambassadors in targeted
actions. Think where their
time is best spend and where
they also get the feeling of
success.
Some teachers are attracted by
recognition. Talk about Quality
Labels. Inform about possible
training that is accredited,
where they can receive career
points, etc.
“Other eTwinners in your
school” email. When a new
eTwinner signs up, inform
them about the names of the
other ones in the school.
Offer: training, partners,
ambassador!s help, how to do
first steps of social networking,
etc.