ETT 2011 BERLIN

www . a l d e a . f r Mai 2011 1

Presentation of the French market

Agenda

1.Key numbers2.The “cultural exception”3.Who’s are the players

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3.Who’s are the players

4.What’s happening

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Key numbers (1)

> 65 Million Inhabitants

0 450 million tickets

0 20-25 million distribution tickets

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Inhabitants

0 30-40% hard-tickets

0 10-15 % tickets sold online

Key numbers (2)

Cinemas :�1300 cinema theaters�210 M tickets in 2009

Stadium :�67 sport s stadiums with

Ski :�197 stations � 58,5 million days skiers in 2008 / 2009Museums:

�over 1200�40 M tickets in 2008

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�67 sport s stadiums with capacity > 10000�14 million tickets for football and rugby in 2008 / 2009Opera, theaters,

Concert Halls:� Over 1000

Festival :� 3800 festivals

Leisure parks:> 200 parks

Public involvement in culture

� Financial support

� Central budget : 2.82 billion €

The cultural exception

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� Central budget : 2.82 billion €

� Territorial budget : 4.5 billion €

� High control

� Ticketing Law from 1993

� Democratic values

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Favoring long term investment

The cultural exception – Public financed culture

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0 High level of quality of the ticketing solutions

0 High degree of specialization

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Heavy regulation

0 Market dominated by “pure French

The cultural exception – The state control

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0 Market dominated by “pure French players”

0 The Omniticket and Secutix cases

� Small number of companies on the market

� Restrain of innovation

� The p@h case

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"Culture for all”

0 The shop-comities

The cultural exception – Enforcing democratic values

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0 The shop-comities

0 Low ticket prices

Public interest versus private interest

0 Low number of distribution tickets

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Who are the players

1.The general organization of the ticketing market

2. Focus on the software side

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2. Focus on the software side3. Focus on the primarily

distribution side

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Who are the players – the general market organization

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Who are the players - The software side

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Who are the players - The distribution side

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What’s happening

1. Vertical integration2. Technical innovation

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2. Technical innovation3. Secondary market

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What’s happening – The vertical integration

� Fnac takes a participation into the softwarecompany Kyro Concept

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� Live Nation Takes over Fnac challenger Ticketnet

� Digitick acquires the software company Satoriand Vivendi takes over 92% shares from Digitick

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What’s happening – Technical innovation

P@H - Mobile Ticketing - RFID

CRM - Crossseling – Upselling – Yield

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CRM - Crossseling – Upselling – Yield management

Social networks

What’s happening – Secondary Market

Rule:

• Tickets resale for a higher price than the facial value of a ticketis illegal(Loi Loppsi: a law plans the prohibition of the tickets resale between consumers and define it as

a criminal offence (unless the sale is made on an non-profit basis)

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a criminal offence (unless the sale is made on an non-profit basis)

Practice :

• Social network, auctions and classified adds

• Specialized network and foreign portals

Conclusion

The Point of view of the consultant

The point of view of the ticketing professional

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The point of view of the ticketing professional

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