Aaron HaasADV 420

Different Types of Investing

Retirement

Family

College

Personalization

E*Trade will personalize an investing strategy for you

Social Media

• Attract and then identify the needs of the users

Social Media

• Then lead them to the right accounts

E*Trade Baby

Blogs

• Utilizing Blogs to inform potential investors towards the right steps to success

Search Engine Optimization

• Improve visibility of E*Trades’ websites, web pages and social media in search engines starting with the following keywords– Investing– Retirement planning– Financial Investing

Firms

How to Measure Results

Budget

• Employment–$175,000

• Advertising and placement–$250,000

• Internet Research–$30,000