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TRANSCRIPT
ENTREPRENEURSHIP 300
INTRODUCTIONName of the company: Aurora Stylish
Nature of Business : New branch and new product in Johor Bahru
Industry Profile : Head Office in Kuala Lumpur boutique for shoe located in shopping mall Penang
Location of the Business : City Square Mall in Johor Bahru
Date of Business Commencement : 28 Mac 2013
Factors in Selecting the Proposed Business :
Necessary of shoes to survey life
Future Prospect of the Business : Open more branch, more new products
BUSINESS BACKGROUNDBackground
Name of the Company : Aurora Stylish Enterprise
Address : 1st Floor, Lot 101FF,City Square Mall106-108, Jalan Wong Ah Fook,80000, Johor Bahru,
Telephone : 07- 7439942
Fax Number : 07- 7437742
E-mail : aurorastylishboutique.comForms of Business ; Partnership
Main Activities : Sell stylish and exclusive bag and shoes
Date and Number of Business Registration :
28 Mac 2013MO974582-D
Date of Commencement : 7 April 2013
AURORA STYLISH
BUSINESS PURPOSE
• to raise higher capital obtain support for the venture from venture capitalists,
investors and banker• for open the new branch at Johor Bahru business plan
BACKGROUND OF PARTNERS
HEAD OF FINANCIAL OFFICERName : Intan Noranis Binti RahamanIdentity Card Number : 000102
Address : Kuala Lumpur
Telephone Number : 017-30513234
Date of Birth : 19 June 1987Age : 26 years oldMarital Status : Single
Academic Qualification : Bachelor in Accountancy,ACCA(Graduated in Dublin business school)
Courses Attended : CIMA CertificatesSkills : Very good accountability in doing his job.
Experiences : Was an accountant for a very well known accounting firm for 2 years. He decided to be a business partner in this project.
Previous Business Experience :
Accountant Executive in Account Consultant.
MARKETING PLAN
• Product Description :
Comfort, Stylish ,Exclusive
Special offer product :Tone color shoesBeads shoesColorful shoes
EXAMPLE :
SNEAKERS FORMAL SHOES
HIGH HEELS STYLE SHOES
• Target Market
• Market Size• Total market size : RM 500,000
Teenagers40%
Working people40%
Tourists20%
• Competition (list)SemboniaBoniaCarlo Rino
• Market Share
No. CompaniesIn (%) value
Before After
1. Sembonia 45 35
2. Carlo Rino 35 23
3. Bonia 20 12
4. Aurora Stylish 0 25
• Sales ForecastMonth High Heels
(RM)Sneakers
(RM)Formal Shoes(RM)
Style Shoes(RM)
Sales Collection
(RM)(RM) (RM) (RM) (RM)
1 5120 10240 7680 8960 320002 5600 11200 8400 9800 350003 5680 11360 8520 9,940 35,5004 5920 11840 8880 10360 370005 5760 11520 8640 10080 360006 5520 11040 8280 9660 345007 5232 10464 7848 9156 327008 5352 10704 8028 9366 334509 6080 12160 9120 10640 38000
10 6320 12640 9480 11060 3950011 6720 13440 10080 11760 4200012 6400 13440 9600 10560 40000
YEAR 1(RM) 435650
YEAR2(RM) 492285
YEAR 3(RM) 580896
• Marketing Strategy• Product : Shoes• Pricing : Based on Perceived Value .
Rate (RM) BasedRM19.90 to RM39.90 (sneakers)
Student, Teenagers
RM35.00 to RM45.00 (style shoes)
Mostly student and teenagers
RM49.90 to RM69.90 (high heels)
Women
RM49.90 to RM69.90 (formal shoes)
Men and women who are working in office
PROMOTION
Bunting, flyers, business cards, membership card, brochures, give discount in seasonal time
BROCHURE
BUSINESS CARD
FLYER
BUNTING
MEMBERSHIP CARD
• List of Marketing Personnel
Types of Marketing Personnel
No. of Staff
Marketing Manager 1Sales Consultant 1
• Schedule of Tasks and Responsibilities
Position Responsibilities
Head of Marketing Officer • Plan how to increase sales
by using marketing strategies.Sales Consultant • Advice marketing manager
about what product need to increase their sales.
• Schedule of Remuneration
Position No. MonthlySalaries (RM)
EPF(12%)
SOCSO(2%)
Total(RM)
Head of Marketing Officer
1 3290 395 66 3751
Sales consultant
1 1000 120 20 1140
• Marketing BudgetITEMS FIXED ASSET
(RM)MONTHLY
EXPENSES(RM)
OTHER EXPENSES
(RM)New Signboard 4000
Salaries + EPF + SOCSOManager Marketing 3290Sales Consultant 1800
PromotionAdvertising 200Bunting 500Flyers 300Business Card 200Promotion Day 2000
TOTAL (RM) 4000 3490 3000
OPERATION PLAN
•Operations Process
• Capacity Planning – (operations time)• Number customers per month is 3,100 people
• Average Number of customers per day is 100 people
Business Hours : (time)
Day Operations Hours
Monday to Friday(Weekdays) 10 am – 10 pm
Saturday and Sunday(Weekend) 10 am – 11 pm
• List of Operations Personnel
Types of Operations Personnel No. of Staff
Cashiers 1
Receptionist 2
Operational Officer 1
• Schedule of Remuneration
Position No. MonthlySalaries
(RM)
EPF(12%)
SOCSO(2%)
Total(RM)
Operational Officer
And others
1
6
2,000
1,000
240
120
50
25
2,290
6,870TOTAL 9,160
• Operations OverheadNo. Items Monthly Expense (RM)1. Electricity 500
2. Water 90
3. Telephones 200
4. WIFI 110
TOTAL RM900
• Operations Budget
Item Fixed Asset(RM) Monthly Expenses(RM)
Other Expenses(RM)
Machine & Equipment 17,350
Salaries, EPF & SOCSO 9,160
AURORA STYLISH Product 62,726
TOTAL 89,236
• Operations Layout
629 ‘ft length , 473 “ft width and 12 “ft height
ADMINISTRATION PLAN
ORGANIZATION CHART
LIST OF ADMINISTRATION PERSONNEL
TYPE OF ADMINSTRATION PERSONNEL
NUMBER OF STAFF
General Manager 1Financial Officer 1
Operational Officer 1Human Resource Officer 1
Marketing Officer 1
• Schedule of RemunerationPosition No. of workers Monthly
SalaryEPF (12%) SOCSO
(2.5%)Net Salary
1 General Manager
2 Head of Financial Officer
3 Head of Marketing Officer
4 Head of Human Resource
5 Head of Operational Officer
6 3 Workers (day shift)
7 3 Workers (night shift)
TOTAL 16,500.00 1,980.00 412.50 18,892.50
YEARLY BASED REMUNERATION
Position 2013 ( Apr-Dec) 2014
GeneralManager
Head of Financial Officer .00 .00
Head of Marketing Officer .00 .00
Head of Human Resource .00 .00
Head of Operational Officer .00 .00
3 workers (day shift) .00 .00
3 workers (night shift) .00
TOTAL 170,032.50 226,710.00
• Administration BudgetAdministration Budget
Items Fixed Asset(RM)
Monthly Expenses (RM)
Yearly Expenses (RM)
Other Expenses (RM)
Furniture & Fittings
Renovation
Salary (EPF & SOCSO)
Rent
Utilities
Office Supplies
Business registration fee
Professional Fees
TOTAL 7,455.00
FINANCIAL PLANENT300_FIN_PLAN_SPREADSHEET.XLSX
CONCLUSION
• It is a hope that Aurora Stylish will be successful in an enduring business
environment, achieving results with exemplary leadership in 2018.