+

+Company Background

Bakery and Café, Catering, Wedding

Location: Sylvan Lake, MI

Price: $3-12

+Marketing Strategy: Social Media

+What is Social Media?

“Social media” refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational web-based applications that make it possible to create and easily transmit content in the form of:

Words

Audio

Pictures

Video

+What is Social Media About?

• Making yourself VISIBLE among your clients

VISIBLITY

• Building CREDIBILITY among your community

CREDIBILITY • Turning the trust and relationship into PROFIT

PROFIT

+Website

+

You Can Use Facebook to: Network with the Community, Create, & Maintain

Relationships Establish Your Brand as the Authority Showcase Photos and Videos Post Promotions Advertise Community Events to the Public

+Facebook

+Facebook Cont.

+

Tweeting is a great way for you to: Make Company Announcements Promote Products and Services Notify the Community About Events Provide Tips/Share Advice Reach Out to Consumers You Don’t Know

+twitter

+Review Sites

http://www.urbanspoon.com http://www.yelp.com/ http://www.boorah.comhttp://www.citysearch.com/ http://www.zagat.com http://www.opentable.com/http://foursquare.com http://chowhound.chow.com http://maps.google.com/ http://www.chow.com/ http://local.yahoo.com http://www.bing.com/local/ http://www.restaurantica.com http://www.roadfood.com http://yellowpages.mapquest.com http://www.superpages.com https://www.supermedia.com/ http://gowalla.com

Publishing

Networking

Sharing

+Google Search Results

+Results

+Useful Tools

Flip HD Video Camera $120-140

Kodak Easy Share Camera $60-350

+Dashboards

+The Bottom Line

When Using Social Media For Your Marketing Strategy…

VISIBILITY CREDIBILITY PROFIT

+

Experience Success!

Leah Hahne E Hahne@northwood.edu P 248-431-8867 Thanks