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Keropok Adik Maniis

Keropok Adik Maniis1.1 INTRODUCTION TO THE INDUSTRY

Nowadays, the most popular visible snack of east coast of Malaysia is keropok lekor that is made from fish meat, ground to a paste, and mixed with sago. Basically, there are two types of keropok. The first one is a tube-shaped that resembles sausages called "Keropok Lekor" and the second one is the cracker-shaped called "Keropok Keping" (sliced keropok). They are made up of fish, flour and other ingredients such as sago Flour, Salt, Water, and Ice Pandan Leaves. For Keropok Lekor, it can eat in two ways. Deep fried or boiled. If don't really like the fishy smell, then better to take the deep fried as sometime the boiled one will have some fishy smell, especially when they are no longer hot. However, some like it boiled as it doesn't require oil to cook. The Keropok Keping is also made up of larger tube-shaped keropok being sliced into very thin slices. Then they are dried under the sun to make it storage able. Then it needs to fry before consumption. It is nice to be eaten alone or dipping with the local chili sauce. We finally get to see how keropok lekor is made. So I having the chance to see and taste them when freshly made is a treat. Making keropok lekor involves hand rolling the fish paste into the rolls and boiled in a huge pot of water. It is very much like making sausages. Keropok Lekor is the specialty from Terengganu, a state at the east coast and omnipresent in the streets and villages and very much a part of the live of the people there. Actually Terengganu is known for the best keropok lekor. In terms of health keropok lekor (deep fried fish crackers) are safe for consumption but should be eaten while still hot, those who eat it should ensure it is well cooked. No directives had been made to retract supply of such products although keropok products were among reasons for the spread of cholera in the state confirmed by The Health Ministry. Fish Cracker industry in Malaysia has the ability to increase, if a concerted effort is made to develop the traditional fish cracker industry. This traditional food item can make it to the export market just like other foreign products like pizzas and potato chips, which had humble beginnings. We made decision to make keropok lekor business and we chose Keropok Adik Manis as our company name in honour of all shareholders which are girls.

Keropok Adik Maniis1.2 OBJECTIVE OF THE ORGANIZATION Every business opportunity begins with the existence of various customers needs and wants for particular product or service. A need is something that is basic in life such as food, clothes and shelter. Therefore, we take these advantages and venture a business based on food industries. Our main activity is to manufacture keropok lekor that is made from fish paste, flour, and salts. As all of us know, objectives plays very important roles in an organization as guideline and reference to develop the company to be well organized and achieve the targets. The objectives of our organization are as following: To manufacture and market the companys products in such a way as to create value that be sustained over the long term for shareholders, employees, consumers, and business partners. To provide halal food product that have high quality in terms of cleanliness, To bring joy and add flavor to every occasion with our high quality and To provide job opportunities for us and the locals. sanitation, and compliance with religious requirements. affordable product.

Keropok Adik ManiisOUR VISION To be a globalised manufacturer in providing the best quality of food products around the world.

OUR MISSION To be the most progressive, efficient, profitable, and respectable organization Striving for excellence in total quality and customer satisfaction through improvement in productivity, innovation and fulfilling social and

continual

environmental responsibilities Forming strategic alliances with agencies carrying quality product To provide the highest quality and most nutritious products To optimize the use of resources To provide good services to our customers To operate with due regard for welfare, health, and safety of employees, the

local community and the wider public

1.3 PURPOSE OF THE BUSINESS PLAN

Keropok Adik ManiisThe purpose of our business plan is: 1) To study the market condition, trend and competition, and conclude if the business will have a good prospect to prosper, or otherwise. 2) As a guideline for day to day management to run the business activities such as a marketing plan, advertising and promotional plan, human resources plan and manufacturing business plan. 3) To convince venture capitalists, inventors and bankers in order to raise capital and obtain support the venture. 4) To ensure the business able to produce the product that business had planned. 5) To analyses the viability of the project before actual investment is committed. 6) To provides direction and guidance for all entrepreneurs. 7) To ensure that the attention to both the broad operational and financial objectives of the details, such as budgeting and market planning.

1.4 BACKGROUND OF THE BUSINESS

Keropok Adik Maniis

Companys name Business address

: :

Keropok Adik Maniis Lot 658, Jalan Persiaran, Kawasan Perindustrian Shah Alam, 43 700 Shah Alam, Selangor. Lot 658, Jalan Persiaran, Kawasan Perindustrian Shah Alam, 43 700 Shah Alam, Selangor. 03-55420776 03-55420777 www.kl-AdikManis.com general@kl-AdikManis.com Partnership 1th of January 2011 16th of March 2010 EH0007865437889 RM 506,197 Bank Islam (Malaysia) Berhad Current account 0987-02022876-0

Coresspondance address

:

Telephone number Fax number Web page E-mail Form of the business

: : : : :

Date of business commencement : Date of registration Business registration number Business capital Financier Business account type Bank account number : : : : : :

BACKGROUND OF THE PARTNERS

Keropok Adik Maniis

Position Name I/C Number Permanent Address Phone Number Date of Birth Age Race Religion Marital Status Academic Qualification

: : : : : : : : : : :

General Manager Faratul Ain Binti Kusni 820713-10-5172 No 56 Kampung Kolek 26200 Kuantan, Pahang 014-5011983 13th of July 1982 28 years old Malay Islam Single Diploma in Business Studies (UiTM, 2001) Bachelor (Hons) in Art and Design (University of Lowa, 2004) Master in Marketing (UM)

Skills

:

Computer Programming Worked across all levels of the industry from grassroots through to senior management.

Experience

:

Manage a full-service department of 20 staff members encompassing Shipping & Receiving, Production, Assembly, Pickers and Packers in Alkum transport and logistics.

Keropok Adik Maniis

Position Name I/C Number Permanent Address

: : : :

Marketing Manager Syamimi bt Samah 840716-10-5172 5, Jalan Bukit 8/1K, 40 000 Shah Alam, Selangor Darul Ehsan

Phone Number Date of Birth Age Race Religion Marital Status Academic Qualification

: : : : : : :

017-3070696 16th of July 1984 26 years old Malay Islam Single Diploma in Business Studies (UiTM) Bachelor in Business Management (UITM) Master in Marketing (UM)

Skills Experience

: :

Effective Communication Skills and Good experience in marketing business opportunities Marketing Executive in Fatihah Frozen Food and the Agriculture Marketing Association (FAMA) Federal

Keropok Adik Maniis

Position Name I /c Number Permanent Address

: : : :

Production Manager Norshakila Binti Rosli 840816-14-6342 No.15 Jalan Damai Kasih 7, Damai, 56000 cheras, Kuala Lumpur.

Date of Birth Age Race Religion Marital status Academic Qualification

: : : : : :

16th August 1984 26 Years old Malay Islam Single Diploma in science B.A (hons) Business Management.

Skills

:

Communication and marketing skills Can speak excellent in Malay and English

Experience

:

Receptionist Hal Ehwal Pelajar UiTM Sarawak Sales Promoter at Lovely lace (Kuala Lumpur)

Keropok Adik Maniis

Position Name I/C Number Permanent Address

: : : :

Administration Manager Nur Hafizah Binti Mohd Bahrudin 810829-02-5638 Batu 16 Kampung Apil, Jalan Kuala Nerang, 06300 Kuala Nerang Kedah

Phone Number Date of Birth Age Race Religion Marital status Academic Qualification Skills

: : : : : : : :

013-9572185 29th August 1981 29 years Malay Islam Single Diploma in Business Studies (Uitm) Fluent in English Computer skills (word, excel, power point and publisher)

Experience

:

3 years working experience as an assistant manger

Keropok Adik Maniis

Position Name I/C Number Permanent Address Phone Number Date of Birth Age Race Religion Marital Status Academic Qualification

: : : : : : : : : : :

Financial Manager Hamizah Binti Ismail 830614-03-5628 PT 305 Taman Nurhakim Bukit Marak Badak Mati 16030 Bachok , Kelantan. 012-9125040 14th of June 1983 27 years Malay Islam Single Diploma in Accountancy (UiTM) Bachelor in Finance (UiTM)

Skills

:

Speak fluently in Malay and English Handling computer

Experience

:

Assistant Supervisor

Keropok Adik Maniis

Position Name I/C Number Permanent Address

: : : :

Deputy Financial Manager Rohani Binti Ali Budin 800104-05-5194 266, Kampung Bagan Pinang, 71000 Port Dickson, Negeri Sembilan.

Phone Number Date of Birth Age Race Religion Marital Status Academic Qualification

: : : : : : :

017-3484164 4 January 1980 30 years old Malay Islam Married Diploma in Accountancy (UiTM) Bachelor in Finance (UiTM)