ethos, pathos, logos persuasive techniques. types of persuasion ethos – moral character pathos –...
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Ethos, Pathos, Logos
Persuasive Techniques
Types of Persuasion
• Ethos – Moral Character
• Pathos – Emotion
• Logos – Logic/Reason
ETHOS• Persuading the audience with one’s
character or image • Sports figures – Kobe, Manning, Derek
Jeter, Lebron James, etc. • Actors/Actresses - ________• Celebrities – Kim Kardashian• All of these people use their images for
promoting purposes.
ETHOS
• What examples of ethos exist in today’s advertising world?
• How could you use it in your writing?
PATHOS
• Using the audience’s emotion to persuade them.
• Infomercials
• Donations
• Appeals to the heart
PATHOS
• What examples of pathos exist in today’s advertising world?
• How could you use it in your writing?
LOGOS• Persuading the audience using logic
and reason. • Using persuasion that just makes
sense
OR
• Using persuasion that you can make, make sense
LOGOS
• What examples of logos exist in today’s advertising world?
• How could you use it in your writing?