ethnography and user-centered design in the library
DESCRIPTION
Presentation for ALA / IFLA New Professionals Special Interest Group. Learn more at http://npsig.wordpress.com/.TRANSCRIPT
ETHNOGRAPH
Y AND
USER-CENTE
RED
DESIGN
CE
LI A
EM
ME
LH
AI N
Z * A
LA
/ I FL
A W
EB
I NA
R * A
PR
20
14
TODAY’S PRESENTATION
o User Centered Designo Ethnographyo Ethnographic methods for library
useo Examples of collaborative researcho What ethnography can do for user
needs
USER CENTERED DESIGNLooking at what users want, need, and do – instead of what we think they should do
o Website designo Layout and features of libraryo Mechanics of search, book returning,
etc.o Integration with Google, smartphones
ETHNOGRAPHIC METHODS
“the process of learning a new culture through close observation” (Agar 2001)
Participant ObservationFocus groups, surveys, interviewsConceptual and Physical MappingUser diaries, photosParticipatory student/user-led studiesReflexivity & collaboration
RESULTS OF ETHNOGRAPHY
o Invisible Librariano Mommy Librariano Taskscapes (Scroggins 2009)
EXAMPLES IN KAZAKHSTAN
Nazarbayev University: User SurveysUsability Study National Academic Library StudyUser Needs in the Social Sciences
Haileybury Astana: Student-Led Projects
TAKEAWAYS FOR INTERNATIONAL LIBRARIES
Cross-cultural In-depthParticipatoryStudy upIntegrated
LEARN MOREListserv: https://lists.rochester.edu/wa.exe?A0=ANTHROLIB Readings:https://www.zotero.org/groups/anthrolib_bibliography Locations: http://goo.gl/maps/kesRG Contact me at [email protected]