ethical social media marketing for lawyers

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Natalie Alesi and Samantha Collier share the top channels for legal, top tips for gaining full client attention and legal ethics gotchas.

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  • 1.Ethical Social MediaMarketing for Lawyers:Tips and StrategiesWhen: June 20, 2013 12:00 PM 1:00 PM ESTSpeakers: Natalie Alesi and Samantha Collier

2. Agenda1. Social Media for Law Firms Overview2. Which Social Media Platforms to Focus On3. Social Media Scheduling4. Social Media Ethics for Lawyers 3. Social Media Overviewfor Lawyers 4. Your potential clients expect to find youonline via your website and socialnetworks. 5. Lawyers are using social media to buildtheir reputation AKA social influence. 6. Social media is different than traditionallegal marketing. 7. Your competition is using social media, trust me. 8. Conversations must beauthentic when using socialmedia. 9. Lawyers are using social media tosuper-charge their event attendance. 10. What are law firms doing in 2013?Video Bios & YouTube Channels Engaging on LinkedIn & Twitter Publishing Content Via Blogs 11. Social Media Platforms andScheduling Tools forLawyers 12. Lawyers Use LinkedIn Because: Their clients are using LinkedIn. According to Kevin OKeefe, 9 out of 10 use execu@ves oAen. Clients and poten@al clients want to research you on LinkedIn. Its known as the business social network and people are joining at a rate of two people per second. 13. Dont Forget to Optimize Your Profile: Professional picture you wouldnt mind your grandmother seeing A catchy headline that describes your prac@ce U@lize your summary sec@on and include keywords describing the type of work you want (SEO) Add all of your contact informa@on Customize your URL hSp://www.linkedin.com/in/yourname Add your previous employment and educa@on Join some groups 14. Lawyers Use Twitter Because: Keep up to date regarding news and current events Network with colleagues, poten@al clients and referral sources Share your blog posts, 3rd party ar@cles and other interes@ng content to build expert reputa@on Engage in real @me conversa@on 15. Lawyers Use Facebook Because: The number one source of work is word-of-mouth referrals and recommenda@ons. Your Facebook network is full of family, friends, school chums, colleagues, etc. You can easily share work related content a couple @mes a week so if the need arises for your services, your name comes to mind. You should create a Facebook Page for your rm at the very least. 16. Lawyers Use Google+ Because: It has become the second largest social network. The audience is dierent than the other social channels. You can create Communi@es. It helps with your Author Rank and establishes Authorship. 17. Social Media Management Tools: All you to easily lter conversa@ons based on your interests. You have the ability to schedule posts during the week when you have the @me to manage your accounts. You can access these on your mobile devices for quick easy reading, sharing and having those conversa@ons. 18. Social Media Ethicsfor Lawyers. 19. What do the rules and ethicsopinions say about lawyersuse of social media? 20. Bland v. Roberts A Facebooklike is not constitutionallyprotected speech 21. Six states passed legislationregarding employers access toemployee/applicant social mediaaccounts 22. Despite lawyers fears, states are receiving few, ifany, bar complaints arising out of lawyers use ofthe Internet for marketing and businessdevelopment. Grievances related to lawyersmarketing efforts are arising out of non internet-based activities. ~Kevin OKeefe 23. PhoneDog LLC v NoahKravitzEmployer-employee li@ga@on over ownership of social media accounts 24. Virginia Court: First Amendmentprotection for lawyer-bloggers 25. Can lawyers friend a judge onFacebook?ANDIs being connected to opposingcounsel a problem? 26. California Rules of Professional Conduct 27. ASorney may post informa@on about her prac@ce on Facebook, TwiSer, or other social media websites, but those pos@ngs may be subject to compliance with rule 1-400 if their content can be considered to be concerning the availability for professional employment. Such communica@ons also may be subject to the relevant sec@ons of California Business and Professions Code sec@ons 6157 et seq. CONCLUSION 28. Do LinkedInEndorsementsViolate LegalEthics? 29. What constitutes dispensingadvice on social channels? 30. Can a lawyer advise a client inlitigation to delete their profile? 31. If you do use social media for promoting yourlaw firm or yourself, you must comply with thegeneral regulations set forth in lawyeradvertising rules 32. If you protect your tweets and someone hassigned up to receive your information, do therules apply? 33. Internet DefamationWhat Can You DoWhen You Are the Target? 34. List of Donts 35. Dont post misleading information: pastresults, promised results and testimonials 36. Dont make statements that characterizethe quality of your legal services 37. Lawyer is responsible for the content for theinformation they post on their page but is notresponsible for information posted on theirpage by a 3rd party, unless the lawyer usesthe 3rd party content to break advertisingrules. 38. Mobile State Bar AppsHawaii, Maryland, New York, Ohio, Virginia and more recently Arizona 39. References hSp://www.oridabar.org/eb/TFBLawReg.nsf/9dad7bbda218afe885257002004833c5/a502e8b302def7a5852576e3004fc685!OpenDocument hSp://en.wikipedia.org/wiki/Social_media hSp://www.law.com/jsp/ca/PubAr@cleCA.jsp?id=1202585881253&Social_media_and_legal_ethics&slreturn=20130517093024 hSp://www.americanbar.org/groups/professional_responsibility/publica@ons/model_rules_of_professional_conduct/model_rules_of_professional_conduct_table_of_contents.html hSp://ethics.calbar.ca.gov/Portals/9/documents/Opinions/CAL%202012-186%20%2812-21-12%29.pdf hSp://kevin.lexblog.com/legal-marke@ng/ethics-blogging-law/ hSp://www.legalethicsinmo@on.com/category/social-media/ hSp://www.lawsitesblog.com/2013/05/do-linkedin-endorsements-violate-legal-ethics.html hSp://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-pos@ngs.html hSp://digitalcommons.tourolaw.edu/cgi/viewcontent.cgi?ar@cle=1138&context=lawreview hSp://www.myrlandmarke@ng.com/social-media-ethics-regula@ons/ hSps://itunes.apple.com/us/app/new-york-state-bar-associa@on/id490365840?mt=8 hSp://kevin.lexblog.com/2013/05/11/nine-of-ten-execu@ves-using-linkedin-oAen/ hSp://www.natlawreview.com/ar@cle/internet-defama@on-what-can-you-do-when-you-are-target hSp://kevin.lexblog.com/2012/06/15/virginia-court-rst-amendment-protec@on-for-lawyer-bloggers/ hSp://en.wikipedia.org/wiki/Legal_advice hSp://theneighborhoodentrepreneur.com/lawyers-bar-associa@ons-get-onboard-with-mobile-apps/ hSp://socialmediatoday.com/lizgross144/1516661/how-add-live-twiSer-feed-your-powerpoint-presenta@on 40. Natalie Alesi LegalersWelcome, Inc. m. 609.447.1020 nalesi@legalerswelcome.com Connect with me Blog LinkedIn Facebook Google+ TwiSer Samantha Collier Social Media for Law Firms & ShiA Digital samanthataracollier@gmail.com Connect with me Blog LinkedIn Facebook Google+ TwiSer Thank YOU