ethical design & information architecture

55
Ethical design & information architecture Ética del diseño y Arquitectura de la Información

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A presentation from the European Information Architecture summit (euroia) in Barcelona, on ethical design principles for the web

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Page 1: Ethical Design & Information Architecture

Ethical design &information architecture

Ética del diseño yArquitectura de la Información

Page 2: Ethical Design & Information Architecture

Olly WrightExperience architecture director

Media Catalyst

http://www.mediacatalyst.comhttp://ollywright.org

Page 3: Ethical Design & Information Architecture

- Sustainability and the environment

- Culture and social capital

- How are things now?

- How can we help?

- Sostenibilidad y el medio ambiente

- La Cultura y el Capital Social

- ¿Como es ahora?

- ¿Como podemos ayudar?

Page 4: Ethical Design & Information Architecture

What is a good life?

¿Qué es una Buena vida?

Page 5: Ethical Design & Information Architecture

Culture of the self(we’ve taken a wrong turn)

Cultura del individuo(hemos tomado la curva equivocada)

Page 6: Ethical Design & Information Architecture

Sustainability and the environment

Sostenibilidad y el medio ambiente

Page 7: Ethical Design & Information Architecture

Is this our modern conception of the “good life”?

¿El concepto moderno de “la buena vida”?

Page 8: Ethical Design & Information Architecture

More for me(and less for you)

Mas para mí(y menos para ti)

Page 9: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

The desirablity of growth (?)

La deseabilidad del crecimiento (?)

Page 10: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

The paradox of choice (Barry Schwartz)

La paradoja de la opción

Page 11: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

The paradox of choice

La paradoja de la opción

Page 12: Ethical Design & Information Architecture

The paradox of choice

Choice

Happiness

La paradoja de la opción

Page 13: Ethical Design & Information Architecture

The paradox of choice

Choice

Happiness

La paradoja de la opción

Page 14: Ethical Design & Information Architecture

The paradox of choice

La paradoja de la opción

Page 15: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Inflation of the neutral point: the treadmill

La inflación de lo neutral punto: la rueda de ardilla

Page 16: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

The myth of capital

El mito del capital

Page 17: Ethical Design & Information Architecture

Living off our inheritance

Viviendo de nuestra herencia

Page 18: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Away from sustainability

Lejos de la sostenibilidad

Photo:Ed Burtynsky

Page 19: Ethical Design & Information Architecture

Culture and social capital

La cultura y el capital social

Page 20: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

In praise of greed and narcissm

En alabanza de la avaricia y el narcisismo

Page 21: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Contemporary marketing and advertising

Mercadeo y publicidad contemporánea

Page 22: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Page 23: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Page 24: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Page 25: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Page 26: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Page 27: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Personal gain (don’t give to the group)

Ganancia personal (no des al grupo)

Page 28: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

The collapse of community

El derrumbamiento de la comunidad

Page 29: Ethical Design & Information Architecture

Breakdown of moralnets (Raoul Naroll)

El desglose de las redes morales (Raoul Naroll)

Page 30: Ethical Design & Information Architecture

Breakdown of moralnets (Raoul Naroll)

El desglose de las redes morales (Raoul Naroll)

Page 31: Ethical Design & Information Architecture

Towards moral isolation

Hacia el aislamiento moral

Page 32: Ethical Design & Information Architecture

Towards moral isolation

Hacia el aislamiento moral

Page 33: Ethical Design & Information Architecture

What can we do about it?

¿Qué podemos hacer a cerca de esto?

Page 34: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Ethical design principlesfor the web

Principios éticos del diseño para la web

Page 35: Ethical Design & Information Architecture

Evolutionary psychology (as a basis)

Psicologia evolucionária (como base)

Page 36: Ethical Design & Information Architecture

Sustainability and the environment

Sostenibilidad y el medio ambiente

Page 37: Ethical Design & Information Architecture

Status Estatus

Page 38: Ethical Design & Information Architecture

Conspicuous consumption

El consumo visible

(Thorstein Veblen)

Page 39: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Universal desire for status

El deseo universal de estatus

Page 40: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Virtual status

El estatus virtual

Page 41: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Non-materialism (virtual consumerism)

El no-materialismo (consumismo virtual)

Page 42: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Towards sustainability

Hacia las sostenibilidad

Page 43: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

We can chop down virtual trees

Podemos cortar árboles virtuales

Page 44: Ethical Design & Information Architecture

Culture and social capital

La cultura y el capital social

Page 45: Ethical Design & Information Architecture

Reciprocal altruism (Robert Trivers)

El altruismo reciproco (Robert Trivers)

Page 46: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Necessary conditions for...

Condiciones necesarias para...

Page 47: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Tit for tat: sustained interactions (Robert Axelrod)

Ojo por ojo: interacciones continuas (Robert Axelrod)

Page 48: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Trust and transparency

Confianza y transperencia

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Page 51: Ethical Design & Information Architecture

Implications for privacy

Implicaciones de la privacidad

Page 52: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Implications for privacy

Implicaciones de la privacidad

Page 53: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Ubiquitous altruism

Altruismo ubico

Page 54: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

Away from moral isolation

Lejos del aislamiento moral

Page 55: Ethical Design & Information Architecture

http://www.worldpressphoto.org/?bandwidth=high

End

Fin