estudio34 presents searchlove london 2015 | using paid social and adwords to drive rankings and...
TRANSCRIPT
![Page 1: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/1.jpg)
#1 rankings, failing you?
![Page 2: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/2.jpg)
5 year vision
![Page 3: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/3.jpg)
Sharing Goals with the Company
![Page 4: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/4.jpg)
© 2015 Seer Interactive • All Rights Reserved • Page ‹#›
Focus on the Wildly Important
![Page 5: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/5.jpg)
© 2015 Seer Interactive • All Rights Reserved • Page ‹#›
Focus on the Wildly Important
![Page 6: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/6.jpg)
Tricked…
![Page 7: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/7.jpg)
PRACTICE WHAT I PREACH
![Page 8: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/8.jpg)
Guess the CTR of that #4 spot?
#1 SPOT ain’t what It used to be
![Page 9: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/9.jpg)
SEO = PULLING ONE LEVER REALITY = MULTIPLE TOUCHES
![Page 10: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/10.jpg)
SEO = PULLING ONE LEVER REALITY = I FOCUSED ON ONE
![Page 11: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/11.jpg)
Tricked…
![Page 12: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/12.jpg)
Guess the CTR of that #1 spot?
![Page 13: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/13.jpg)
5% for #1!!!
![Page 14: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/14.jpg)
![Page 15: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/15.jpg)
Guess the CTR of that #4 spot?
![Page 16: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/16.jpg)
1.7% for #4
![Page 17: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/17.jpg)
Diminishing marginal utility
![Page 18: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/18.jpg)
Vast Chasm between ranking #1 &
helping
users
![Page 19: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/19.jpg)
Why do people
buy?
![Page 20: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/20.jpg)
![Page 21: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/21.jpg)
![Page 22: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/22.jpg)
Change Direction
![Page 23: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/23.jpg)
LEAD BY EXAMPLE
![Page 24: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/24.jpg)
STILL ON THIS JOURNEY
![Page 25: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/25.jpg)
![Page 26: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/26.jpg)
![Page 27: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/27.jpg)
TOO NARROW
![Page 28: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/28.jpg)
If you can’t imagine someone saying
“I’m so glad I found this” GET OUT OF THE GAME!
![Page 29: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/29.jpg)
![Page 30: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/30.jpg)
![Page 31: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/31.jpg)
Get rankings, Naturally!
![Page 32: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/32.jpg)
Ranks #3 for a highly shareable query 0 outreach 0 link building
![Page 33: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/33.jpg)
This is what Delighting People w/ content
Looks Like
![Page 34: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/34.jpg)
PHASE I - Early Learnings
![Page 35: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/35.jpg)
The Set up
![Page 36: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/36.jpg)
Hands Up IF…
![Page 37: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/37.jpg)
![Page 38: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/38.jpg)
![Page 39: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/39.jpg)
![Page 40: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/40.jpg)
![Page 41: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/41.jpg)
![Page 42: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/42.jpg)
SCROLL DEPTH, NOT PERFECT!
![Page 43: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/43.jpg)
Scroll Depth by source
![Page 44: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/44.jpg)
Oh Shit, I’m paying for mobile users from FB and they no LIKEY.
![Page 45: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/45.jpg)
![Page 46: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/46.jpg)
![Page 47: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/47.jpg)
Video View Lengths by Device
![Page 48: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/48.jpg)
Lessons: More Expensive on mobile Question: Still worth it to get in front of “amplifiers” vs “gen pop”?
![Page 49: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/49.jpg)
Where to put your CTAs? Desktop vs Mobile? Don’t retarget on 100% scroll?
![Page 50: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/50.jpg)
SEGMENTATION OF OUTREACH WHAT % IS GETTING TO 25%?
![Page 51: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/51.jpg)
Lesson: Don’t Pay to Drive Mobile Traffic to any kind of Longread Mobile traffic doesn’t like video assets
![Page 52: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/52.jpg)
Phase II – Be honest with yourself
![Page 53: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/53.jpg)
In love with mycontent
![Page 54: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/54.jpg)
![Page 55: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/55.jpg)
Am I really the best around?
![Page 56: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/56.jpg)
Watch Diversity
![Page 57: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/57.jpg)
![Page 58: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/58.jpg)
![Page 59: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/59.jpg)
Who was above us for that query?
![Page 60: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/60.jpg)
![Page 61: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/61.jpg)
![Page 62: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/62.jpg)
![Page 63: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/63.jpg)
![Page 64: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/64.jpg)
![Page 65: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/65.jpg)
![Page 66: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/66.jpg)
![Page 67: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/67.jpg)
![Page 68: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/68.jpg)
![Page 69: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/69.jpg)
Can we beat out pinterest with a better guide than their own?
![Page 70: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/70.jpg)
![Page 71: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/71.jpg)
![Page 72: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/72.jpg)
Given Serp Diversity, I’m probably better spending time here…
![Page 73: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/73.jpg)
![Page 74: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/74.jpg)
Phase III – The crowd is friendly
![Page 75: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/75.jpg)
Got a good ranking 0 outreach 0 link building The crowd took it over
![Page 76: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/76.jpg)
Impact?
![Page 77: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/77.jpg)
![Page 78: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/78.jpg)
![Page 79: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/79.jpg)
![Page 80: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/80.jpg)
![Page 81: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/81.jpg)
![Page 82: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/82.jpg)
Did that email improve the ranking?
![Page 83: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/83.jpg)
![Page 84: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/84.jpg)
Social Hangover
![Page 85: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/85.jpg)
![Page 86: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/86.jpg)
![Page 87: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/87.jpg)
![Page 88: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/88.jpg)
Phase IV – pay to play, SEO + Paid Social
![Page 89: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/89.jpg)
Doing Mass Outreach?
![Page 90: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/90.jpg)
PAID SOCIAL VS OUTREACH
![Page 91: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/91.jpg)
Check Buzzsumo, do they share stuff from others often
![Page 92: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/92.jpg)
![Page 93: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/93.jpg)
© 2015 Seer Interactive • All Rights Reserved • Page ‹#›
Catch someone on a slow day
![Page 94: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/94.jpg)
![Page 95: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/95.jpg)
I’ve only spent $75.12 bux to get 57 clicks from people who work at companies with high amplification rates. Pace is 38/mo. I’ll do that in perpetuity.
![Page 96: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/96.jpg)
![Page 97: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/97.jpg)
Should I bid the minimum suggestion on Twitter? YES More targeted = more $$$, others want to target them too
![Page 98: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/98.jpg)
PHASE V –TARGETING
![Page 99: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/99.jpg)
Targeting Options Typical CPC
![Page 100: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/100.jpg)
![Page 101: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/101.jpg)
![Page 102: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/102.jpg)
Keep in mind you get RTs from people and impressions / clicks you don’t pay for
![Page 103: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/103.jpg)
![Page 104: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/104.jpg)
![Page 105: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/105.jpg)
Buzzsumo Part II who has “pushed” an asset recently?
![Page 106: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/106.jpg)
This is where you build relationships &
Do outreach!
![Page 107: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/107.jpg)
Bloggers worth outreaching to
![Page 108: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/108.jpg)
![Page 109: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/109.jpg)
![Page 110: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/110.jpg)
![Page 111: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/111.jpg)
![Page 112: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/112.jpg)
![Page 113: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/113.jpg)
![Page 114: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/114.jpg)
![Page 115: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/115.jpg)
Too Small
![Page 116: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/116.jpg)
![Page 117: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/117.jpg)
Grow that Audience with Followerwonk
![Page 118: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/118.jpg)
![Page 119: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/119.jpg)
![Page 120: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/120.jpg)
![Page 121: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/121.jpg)
Efff outbrain / Taboola
![Page 122: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/122.jpg)
TABOOLA & OUTBRAIN TARGETING
![Page 123: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/123.jpg)
![Page 124: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/124.jpg)
Why Audiences?
![Page 125: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/125.jpg)
The Total audience for your content is
Greater Than The searching audience for your content
https://www.flickr.com/photos/kjten22
![Page 126: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/126.jpg)
Need to hire again? Activate it.
![Page 127: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/127.jpg)
Need to hire again? Activate it.
![Page 128: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/128.jpg)
![Page 129: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/129.jpg)
![Page 130: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/130.jpg)
Need to sell again? Activate it.
![Page 131: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/131.jpg)
3000+ Leads
![Page 132: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/132.jpg)
People who got to 50% on Screaming Frog Guide Fired off a pixel Retarget w/ GDN ads on technical wins
![Page 133: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/133.jpg)
RE-THINKING OUTREACH
![Page 134: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/134.jpg)
DO YOU WANT MY LINKS!!??
![Page 135: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/135.jpg)
40,000 * .30 = $52,000 Person, vacation, sick days, beer, ping pong, rent, HR RISK
![Page 136: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/136.jpg)
Links = Output Growing a biz = Outcome
![Page 137: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/137.jpg)
© 2015 Seer Interactive • All Rights Reserved • Page ‹#›
![Page 138: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/138.jpg)
© 2015 Seer Interactive • All Rights Reserved • Page ‹#›
Exclude too (cut 80%)
![Page 139: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/139.jpg)
Wait till next year! I’m just getting started J
![Page 140: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/140.jpg)
Once you know the tool exists, you can achieve
old goals in new ways.
![Page 141: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/141.jpg)
Facebook >
![Page 142: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/142.jpg)
Audiences > Algorithms
![Page 143: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/143.jpg)
The industry is moving to paid, how much time will you invest there tomorrow?
![Page 144: eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to Drive Rankings and Shares by Will Reynolds](https://reader031.vdocuments.mx/reader031/viewer/2022030318/5a6e40637f8b9a484d8b71e1/html5/thumbnails/144.jpg)
Hope, its Greater than Zero