estudio34 presents hannah smith -ways to build links linklove2013
DESCRIPTION
Hannah compartió las siguientes herramientas en la presentancio adjunta: • www.zemanta.com – Sugerencia de contenido a bloggers de tu nicho y para tu web • www.imageraider.com – busca tus imagenes en otras webs y mendiga links • http://rapportive.com – es un plugin para gmail - pruebalo para buscar a tus Peers • http://www.paddymoogan.com/link-building-tools/infographic-search-engine/ - un buscador de infografías para mendigar un poquito mas.TRANSCRIPT
Hannah Smith
Principal Consultant, Distilled
@hannah_bo_banna
SEOmoz Associate.
Writer for State of Search & SEO Chicks
Caffeine Addict
23,787Ways to Build Links
in 30 MinutesHANNAH SMITH
actually, I don’t need
30 minutes
@hannah_bo_banna
Found 23,787 best matches
Found 23,787 best matches
but link building is
no joke@hannah_bo_banna
this kind of crap is not
sustainable
@hannah_bo_banna
nothing has changed…
@hannah_bo_banna
Penguin March - http://www.flickr.com/photos/sidereal/76724710/sizes/l/
@hannah_bo_banna
it just got
real@hannah_bo_banna
SustainableWays to Build Links
HANNAH SMITH
feel (kinda) like
Rand Fishkin…
@hannah_bo_banna
all you need is a
blog…
@hannah_bo_bannazemantamedia.com
@hannah_bo_bannazemantamedia.com
over the past 12 months…
257 links
@hannah_bo_banna
$14 per link
@hannah_bo_banna
do you have
photos?
make photos & images
embeddable
@hannah_bo_banna
@hannah_bo_bannahttp://www.paddymoogan.com/embeddemo/
also upload to
flickr@hannah_bo_banna
@hannah_bo_bannahttp://www.paddymoogan.com/embeddemo/
license under
creative commons
@hannah_bo_banna
@hannah_bo_banna
then?
make sure you’re getting
the links
@hannah_bo_banna
@hannah_bo_bannahttp://www.imageraider.com/
@hannah_bo_bannahttp://www.imageraider.com/
clearly this works for
infographics
@hannah_bo_banna
want another
example?
@hannah_bo_banna
@hannah_bo_banna
STOPtalking like an SEO
@hannah_bo_banna
attribution link
image credit
@hannah_bo_banna
creating
video?
are you inadvertently
building links for your hosting platform?
@hannah_bo_banna
@hannah_bo_bannazemantamedia.com
What the what?!
you want those
links… @hannah_bo_banna
@hannah_bo_bannahttp://philnottingham.com/tools/video-embed-link-generator/
@hannah_bo_bannahttp://philnottingham.com/tools/video-embed-link-generator/
got YouTube videos being
embedded?
@hannah_bo_banna
@hannah_bo_bannazemantamedia.com
@hannah_bo_bannazemantamedia.com
we should ask these people if they’ll link to us…
want to work with
existing communities?
so you go & try to
interact…
@hannah_bo_banna
but@hannah_bo_banna
you’re met with…
@hannah_bo_banna
@hannah_bo_banna
buy
advertising
@hannah_bo_banna
make sure links are
no-follow@hannah_bo_banna
no SEO
benefit@hannah_bo_banna
but@hannah_bo_banna
you’ll get the
traffic
@hannah_bo_banna
later you may find they’re
more open
@hannah_bo_banna
getting PR coverage but
no links?
create
‘people’pages
@hannah_bo_banna
@hannah_bo_banna
sites are often happier to
link to them
@hannah_bo_banna
no visible
contact details?
get virtually anyone’s
@hannah_bo_banna
@hannah_bo_bannahttp://rapportive.com/
@hannah_bo_bannahttp://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/
@hannah_bo_bannahttp://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/
also…
follow up
@hannah_bo_banna
@hannah_bo_bannahttp://www.boomeranggmail.com/
@hannah_bo_bannahttp://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-outreach-examples
got great
content?
“great content produces
out-sized returns”
@hannah_bo_banna
@hannah_bo_bannahttp://www.simplybusiness.co.uk/microsites/productivity/workload-guide/
cold
@hannah_bo_banna
@hannah_bo_banna
domain authority
93@hannah_bo_banna
but it’s rarely that
easy@hannah_bo_banna
great content gets you
top-tier guest posts
@hannah_bo_bannahttp://www.simplybusiness.co.uk/microsites/google-analytics-guide/
@hannah_bo_banna
domain authority
68@hannah_bo_banna
@hannah_bo_bannahttp://www.simplybusiness.co.uk/microsites/productivity/collaboration-guide/
@hannah_bo_banna
domain authority
80@hannah_bo_banna
@hannah_bo_bannahttp://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/
@hannah_bo_banna
domain authority
83@hannah_bo_banna
@hannah_bo_bannahttp://www.simplybusiness.co.uk/microsites/guide-business-blogging/
@hannah_bo_banna
domain authority
89@hannah_bo_banna
built something?contact the companies’ whose tools you used & offer to
write for them
@hannah_bo_banna
@hannah_bo_bannahttp://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/
@hannah_bo_banna
@hannah_bo_banna
domain authority
91@hannah_bo_banna
STOPtalking like an SEO
@hannah_bo_banna
guest post
byline@hannah_bo_banna
@hannah_bo_banna
domain authority
98@hannah_bo_banna
STOPbehaving like an SEO
@hannah_bo_banna
don’t write once & move on, become a
regular contributor
@hannah_bo_banna
done something that
worked?
leverage via
case studies…
@hannah_bo_banna
get your
clients to write them…
@hannah_bo_banna
@hannah_bo_banna
domain authority
79@hannah_bo_banna
bonus points for
syndication
@hannah_bo_banna
@hannah_bo_banna
domain authority
79@hannah_bo_banna
or write them
yourself@hannah_bo_banna
@hannah_bo_bannahttp://www.kogan.com/au/blog/new-internet-explorer-7-tax/
domain authority
80@hannah_bo_banna
a quick fix…
want to do
data viz?
@hannah_bo_banna
but don’t have
great data?
@hannah_bo_banna
@hannah_bo_bannahttp://www.guardian.co.uk/news/datablog/2011/oct/07/michelin-star-restaurants-list
@hannah_bo_banna
@hannah_bo_bannahttp://www.guardian.co.uk/news/datablog/2012/may/18/michelin-star-restaurants-value
domain authority
100@hannah_bo_banna
big picture…
do stuff that
gets links
@hannah_bo_banna
rather than doing stuff
for links
@hannah_bo_banna
charity
@hannah_bo_banna
174linking root domains
@hannah_bo_banna
answering customer’s
needs
101linking root domains
@hannah_bo_banna
reaching customers before they know they
need you
@hannah_bo_banna
132linking root domains
@hannah_bo_banna
creating
open source software
@hannah_bo_bannahttp://www.testplant.com/products/vine/
@hannah_bo_bannahttp://www.apple.com/uk/remotedesktop/resources.html
domain authority
100@hannah_bo_banna
BONUS!directories, built for
people@hannah_bo_banna
@hannah_bo_bannahttp://sourceforge.net/
domain authority
99@hannah_bo_banna
@hannah_bo_bannahttp://download.cnet.com/
domain authority
96@hannah_bo_banna
something
close to home…
@hannah_bo_banna
158linking root domains
@hannah_bo_banna
takeaways
fully leverage existing assets
& create
new assets
to leverage
@hannah_bo_banna
make sure you claim those links
you earned
@hannah_bo_banna
STOPtalking like an SEO
@hannah_bo_banna
attribution link
image credit
@hannah_bo_banna
guest post
byline@hannah_bo_banna
STOPbehaving like an SEO
@hannah_bo_banna
don’t write once & move on, become a
regular contributor
@hannah_bo_banna
do *some* stuff that
gets linksrather than just doing stuff
for links
@hannah_bo_banna
Image Credits• Penguin March - Penguin March - http://www.flickr.com/photos/sidereal/76724710/sizes/l/• These aren’t the droids you’re looking for - http://flowtationdevices.com/2011/05/04/may-the-fourth-be-with-you/• Rand - http://www.seomoz.org/team/randfish• STFU & GTFO - http://www.hupitgaming.com/forum/26-black-ops/340152-my-2-cents-on-ghost• The Future - http://newcastleresearchers.wordpress.com/2010/01/15/what-will-you-be-doing-10-years-from-now/
@hannah_bo_banna