estraviz departamento
DESCRIPTION
Sessão 5 - Treinamento 5 Marcelo Estraviz - ABCR Departamento de Captação de RecursosTRANSCRIPT
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por marcelo estraviz
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(1)
# a história # requisitos
Exercício em
duplas
(2)
# as fontes #planejamento
Exercício em
grupo
(3)
# as metas # o captador
Exercício em
grupo
(4)
# o mix # negociações
Lição de casa
O NECESSÁRIO A DIFERENÇA
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(COMEÇO)
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(O FIM?)
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(FUNDRAISING)
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(CULTURA DA DOAÇÃO)
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(BRASIL PAÍS DO FUTURO)
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(AS CULPADAS)
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(DE 1 LIMÃO, UMA LIMONADA)
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(PROJETOS)
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(GENTE)
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Requisitos Internos
Ó5ma causa
Casa Arrumada
Dedicação exclusiva
Sustentabilidade
Requisitos Externos
Transparência
Comunicação
Parcerias
Solicitar!
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(RECOMEÇO)
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EXERCÍCIO EM DUPLAS: 3 TAREFAS PRA JÁ
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EXERCÍCIO EM GRUPO: ESCOLHENDO UMA ONG
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(COFFEE BREAK)
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(FONTES?)
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(FONTES!)
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(BARAN)
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( EMPR E S A )
( GOV E RNO ) ( F UNDAÇÃO )
( )
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( EMPR E S A )
( GOV E RNO ) ( F UNDAÇÃO )
( )
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EXERCÍCIO ENTRE TODOS: FONTES E USOS
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FONTES
Governo
Empresas
Eventos
Indivíduos
Fundações
ICMS
Venda CD
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IDEAL – NENHUM MAIOR QUE 33%
FONTE 1
FONTE 2
FONTE 3
FONTE 4
FONTE 5
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ONG X
FONTE 1
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Grandes doadores
Doadores médios
Pequenos doadores
legi`midade
$
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(PLANEJAMENTO)
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• PATROCÍNIO MASTER • APOIOS INSTITUCIONAIS EMPRESAS
• EVENTOS • ASSOCIADOS PESSOAS
• CONVÊNIO MUNICIPAL GOVERNOS
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EXERCÍCIO EM GRUPO: PLANO A JATO
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(E AGORA?)
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EMPRESAS
• 1 de 30 mil • 2 de 10 mil • 4 de 2 mil
INDIVÍDUOS
• De 300 para 500
• 2 eventos
PROJETOS
• 3 na gaveta • Editais • convênios
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O ANO INTEIRO
EVENTOS INDIVÍDUOS CONTATOS
EDITAIS PROJETOS
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FASE HARD
JULHO
NOVEMBRO
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(FOCO EM GENTE)
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(ANO INTEIRO)
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(PRIMEIRO SEMESTRE)
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(SEGUNDO SEMESTRE)
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O PROBLEMA DA POBREZA É QUE POBRE SÓ TEM AMIGO POBRE
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(TEORIA DOS 6 GRAUS)
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“Guardo o conhecimento em meus amigos”
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DESCONHECIDOS
WEB
AMIGOS DE AMIGOS
CONHECIDOS
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(TODO DIA TO DO)
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CONTATOS
REUNIÕES
OS SIM
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58 MIL
• 100 contatos • 40 reuniões • 7 apoiadores
70 MIL
• Mailing • Member get member
• Folhetos • 2 Eventos
EXTRA: 40 MIL
• web • listas • Fundações
EMPRESAS
• 1 de 30 mil • 2 de 10 mil • 4 de 2 mil
INDIVÍDUOS
• Aumentar de 300 para 500
PROJETOS
• Editais • 3 de gaveta
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EXERCÍCIO EM GRUPO PLANO COM MAIS DETALHES: - Empresas, individuos e eventos (e $) - Antes, durante e depois da campanha - Quem serão os primeiros contatos?
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(O CAPTADOR)
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(MAKE LOVE NOT WAR)
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(CAFÉ E B.O.)
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(JUNTOS)
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(CONSELHOS)
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(NÃO É SUPER HERÓI)
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(É CONECTOR)
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(COFFEE BREAK)
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(MIX DE FONTES)
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DESCONHECIDOS
WEB
AMIGOS DE AMIGOS
CONHECIDOS
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(NA PASTA)
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- SEJA SUCINTO - FALE TUDO - SOLICITE - CALE-SE - ESCUTE - AGENDE
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(FOLLOW UP)
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Muito obrigado!!!