estonian nature tourism 2009 euto
DESCRIPTION
Presentation at EUTO conference 2009TRANSCRIPT
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Marketing Innovation: the Case of Estonian Nature Tourism
EUTO 2009Catalunya
Maarika Toomel
www.heritagetours.ee
Aivar Ruukel
www.soomaa.com
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Putting Estonia on the Map
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Estonia’s Rich Natural Heritage
• After a hundred years of nature protection activities and scientific research, the restrictions and rules have been well developed.
• However, the opportunities for visitors are yet to be discovered.
• We are the Undiscovered Treasure of European Nature Tourism
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Estonia’s Rich Natural Heritage
1. Rich biodiversity (relics, endemic species).
2. Wild species of flora and fauna.
3. Open bank lines with numerous fossils.
4. Well-preserved natural and cultural heritage, “facing the sea”
5. Compactness
6. Rich variety of activities for nature lovers
7. Safe and secure.
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Estonia’s Rich Natural Heritage
• Our protected areas are not suitable for mass tourism.
• Instead of adrenalin, we offer quality, emotion and knowledge.
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National Park as Brand
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Low season innovative products
Photo Rein Kuresoo
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Trip Skating on the Sea Ice
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Seal Watch Tours
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Dugout-Canoe BuildingDugout-Canoe Building
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Kick-spark trips on frozen rivers
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Beaver SafariBeaver Safari
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Brown Bear Photography
Photo Arne Ader
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Using Web 2.0
• Social Media Marketing
• Networking in Groups
• Collaborative Content Creation
• Conversation Marketing Online
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Sharing Travel Photos and Emotions
Flickr Group - Ecotourism Estonia
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Sharing Videos and Experiences
Youtube Group - Ecotourism Estonia
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Estonian Ecotourism Fan Group on Facebook
- sharing information and content
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Google Calendar
Co-ordinating Events and Tours
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Google Maps
Co-creating Travel Maps
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Twitter – Targeted Conversations Online
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All markets are conversations
Marketing is not advertising
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Future Web is like quilted blanket
It is not only about your web-site,be there where your customers are !
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Thank You for Attention.
Maarika Toomel
Skype maarika.toomel
Aivar Ruukel
Skype sookoll