the beauty of a single flower... can change everything

IS THE ESTEE LAUDER CONSUMER?

IS SHE LOOKING FOR IN BODY CARE?

Age 35-55

Gen X – Baby Boomer

Loyal, Honest, Conscientious & Secure

Embodies Modern American Luxury

Shops In Department Stores

Disposable Income for Beauty Care

Embraces Aging Gracefully

High Performance Quality Treatment Products

Extension of Skin Care Benefits

Nature-Inspired Ingredients Backed by Scientific Research

Claims That Deliver on Their Promise: Therapeutic, Restorative, Hydrating, Radiance

who

what

Kitchen & Natural Goodness

Fruits & Gourmands

Traditional Provence

Sea & Spa

Nature Inspired Plants, Herbs & Spices

The Vineyard

Luxurious & Rare

BRANDS IS SHE INSPIRED BY?COMPETITIVE BRAND INGREDIENT THEMES

what overviewPREMIUM TREATM

ENTFR

AGRANT LUXURY

ING

RED

IEN

T D

RI

VENNOVELTY

ICONIC LUXURY

THE ESTEE LAUDER COMPANIES - BATH & BODY CARE BRANDS

portfolio

Ingredient inspiration is derived from NATURE’S BOUNTY - the beautiful,

therapeutic waters of the sea, plants powered by science and vitamin

enriched goodness to nourish and protect the skin.

ESTEE LAUDER SIGNATURE BRANDS

packaging

CURRENT FLORALS IN THE MARKET

what’s trending?NEW INGREDIENT CONCEPT - FLOWERS

opportunity

The beauty and femininity of flowers in fragrance has always captivated consumers with their classic and

iconic fragrance directions. Now in a fresh, new light, we see these beautiful flowers from around the world

adapted for their powerful skin care benefits, while embodying the purest, most feminine form of luxury.

1. CLARINS Body Lift High Definition Cellulite Control (Geranium, Sunflower) 2. ORLANE B21 Extraordinaire (Blue Iris)

3. BLISS Fatgirlsleep (Lotus Flower, Lavender) 4. TATCHA Camellia Oil (Camellia Flower) 5. CHANEL Sublimage La Creme

(Golden Champa Flower) 6. L’OCCITANE Rose 4 Reines (Rose), Pivoine Flora (Peony), & Cherry Blossom Hand Cream

7. DIORSNOW Moisturizing Lotion (Velvet Peony, Pure Lily, Crystal Iris) 8. GUERLAIN Orchidee Imperiale (Orchid)

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ESTEE LAUDER - F L O W E R G A R D E N Scollection inspiration

LUXURY BATH & BODY CARE

prestigeOBJECTIVE

Develop a premium benefit-driven body care collection that offers skincare inspired ingredients with a

luxurious fragrance experience.

THE COLLECTION

LUMINISTTM, an elegant treatment collection, deeply nourishes and gently hydrates skin to its natural radiance.

Inspired by the ’power of the petals’, the collection is formulated with Estee Lauder’s HydraFlorComplex

which hydrates the skin for added moisture and brightens skin for a flawless and luminous glow. Inspired

by nature and advanced by science, this floral infused complex is extracted from the nurturing petals of

luxurious flowers from the Estee Lauder family gardens.

The collection features two complimentary, performance based ranges that address a woman’s body care

needs for both day and night.

Awaken and hydrate the skin for a radiant glow.

• Body Moisturizer

• Cleansing Body Geleé

• Body Oil

• Hand Cream

• Body Polish

LUMINISTTM name courtesy of:

Immerse your skin in pure luxury.

• Body Soufflé

• Body Shower Oil

• Slimming Treatment

• Hand Treatment Cream

• Body Sugar Scrub

TM TM

packaging suggestionTM

ΙCobalt blue is a nod to the Estee Lauder signature heritage. It conveys elegance,

tradition and a regal luxury synonymous with the brand.

TM

packaging suggestionTranslucent pearlized white portrays a modern, fresh femininity adding radiance and

luxury to any body care regime. Polished and sophisticated, it conveys a soft, clean appeal.

ΙΙ

ESTEE LAUDER ADVERTISING CONCEPT

campaign

PETAL POWERAn ultra-hydrating body care collection that feeds the skin with

powerful nutrients found deep within the delicate petals of the

Himalayan Rain Lily. Skin is left soft, smooth and illuminated.

Awaken and hydrate skin for a radiant glow

fragrance suggestionsTM

garden lace peony

Top: Pink Grapefruit, Tea Leaves, Luminous Melon, Ginger Pure JE*

Mid: Garden Lace Peony, Rosewater, Magnolia Flowers, Watery Cyclamen

Dry: Fresh Musk, White Amberwood, Violet Leaf

*Mane Specialty

MF206393 - Floral/Green

TM

Softening • Conditioning • Brightening

MF206397 - Aromatic/Floral

Firming • Reparing • Hydrating

chinese bellflower

Top: Crisp Mint Leaves, Pink Pepper Pure JE*, Ginger Pure JE*

Mid: Cardamom Tea , Jasmine Absolute*, Lavande Feuilles JE*, Chinese Bellflower

Dry: Soft Vanilla Bean, Skin Musk, Emerald Moss

*Mane Specialty

TM

japanese cactus flower

MF206399 - Fruity/Floral

Top: Green Apple Granny JE*, Pear Skin, Fresh Greens

Mid: Crimson Cyclamen, Tender Rose, Japanese Cactus Flower

Dry: Sheer Musk, Tolu Balsam*, Tonka Bean*, Bamboo Wood

*Mane Specialty

TM

Moisturizing • Illuminating • Fortifying

himalayan rain lily

MF206398 - Floral/Aldehydic

Top: Fresh Aldehydes, Himalayan Rain Lily, Citrus Water

Mid: Eucalyptus Pure JE*, Violet Leaves, Tender Muguet, Lotus Blossom

Dry: Warm Sandalwood, Iris Petals, Driftwood, Watery Musk

*Mane Specialty

Moisturizing • Soothing • Revitalizing

TM

fragrance suggestionsTM

moonflower

Strengthening • Healing • Conditioning Smoothing • Nourishing • Restoring

japanese apricot blossomTM TM

MF206406 - Floral/Citrus MF206407 - Fruity/Floral

Top: Pear Water, White Tea Leaves, Fresh Citrus, Crushed Thyme

Mid: Night Blooming Moonflower, Orange Blossom, Lavande Feuilles JE*

Dry: Soft Oakwood, Creamy Musk, Vetiver Grass

*Mane Specialty

Top: Sparkling Mandarin, Peach Skin, Pink Cassis

Mid: Jasmine Petals, Japanese Apricot Blossom, Coconut Neo JE *

Dry: Milky Musk, Vanilla Pure JE*, Sandalwood, Cedarwood

*Mane Specialty

Softening • Cleansing • Nurturing

satinwood jasmineTM

midnight iris

Stimulating • Moisturizing • Regenerating

TM

MF206408 - Floral/Fruity MF206409 - Floral/Vanilla

Top: Watery Bergamot, White Pear, Pineapple, Coconut Neo JE *

Mid: Jasmine Grandiflorum JE*, Lily of the Valley, Rosewater, Gardenia

Dry: Satin Musk, Sandalwood, Vanilla Pure JE*

*Mane Specialty

Top: Bergamot Peel, Coconut Neo JE*, Lavande Feuilles JE*

Mid: Midnight Iris, Cacao*, Cocoa Cream, Geranium, Chamomile

Dry: Tonka Bean Absolute, Calming Sandalwood, Shea Butter

*Mane Specialty