estc2010 publishing in the digital age (daniel hladky ontos ag)
DESCRIPTION
20 min speech at the ESTC2010 conference on publishing in the digital ageTRANSCRIPT
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Publishing in the digital age
Daniel Hladky, CEO – Ontos AG
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Outline
Consumer behaviour and
influencing factors
Structure Date
Use cases
Business model
Architecture
Conclusion
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Challenges/Opportunities…
ENGAGEMENT DELIVERY
MONETIZATION
Research question:
How can publishing
companies use new and
emerging technologies to
help face the challenges
of transitioning to digital?
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News consumption…
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Segment 18-24 25-34 35-44 45-54 55+
Rejecters 21 7 8 9 7
Reluctant Absorbers 10 14 11 11 8
Headliners 19 12 11 8 10
A Few Main Sources 7 10 11 14 16
Traditionalists 11 10 13 16 23
News Lovers 9 16 19 14 14
Sceptical Surfers 13 12 11 10 6
Citizan Enthusiasts 10 19 16 18 16
TOTAL 100 100 100 100 100
Source: Adapted from McKinsey, Overview News Consumer (2007)
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News Publishing....
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Addressing user needs
Infl
ue
nc
e f
ac
tors
Sem
an
tic D
ata
Web
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What does it mean…
Content needs to be free
Content must be flexible
Not limited by time, space or consumption
Connect audience with relevant content
Run content automatically
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Atomic, rich structure, named entities, relations
Machine-readable: understand meaning of data and content
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Structure data…
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Rich Data Service…
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Connect your content and data to other rich data
sources
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Semantic by Ontos
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Ontos Feeder (for CMS)
Browser Plug-in
Search, Navigation, Filtering
Wiki-Portal
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Architecture I…
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Conclusion
Successful publishers
Understand and harness the
relationship with their audience
Develop new, engaging products for them
Provide content in a wide range of
formats, platforms, and experiences
Invest in the emerging technologies
that best align with their business
strategies
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Q&A
Daniel Hladky, CEO Ontos AG Mittelstrasse 24, 2560 Nidau T: +41 32 33292-50 F: +41 32 33292-52 M: +41 79 35350-43 E: [email protected]
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