estc 2011 presentation by michelle libby, cayuga sustainable hospitality, win-win partnerships
DESCRIPTION
Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org) Presentation by Michelle Libby, Sustainability Director, Cayuga Sustainable Hospitality, presented September 2011. Session: 3.4 Win-Win Partnerships: Connect Locally, Grow Globally. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique tourism industry annual conference providing practical solutions to advance sustainability goals for the tourism industry.TRANSCRIPT
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This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head Island, South Carolina, USA, from September 19th-21st. Organized by The International Ecotourism Society (TIES), the
ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.
Learn more about the ESTC: http://www.ecotourismconference.org ESTC on Twitter: http://www.twitter.com/ESTC_Tourism
ESTC on Facebook: http://www.facebook.com/ESTC.Tourism
The International Ecotourism Society | web www.ecotourism.org email [email protected] | tel +1 202 506 5033
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The Local Flavor Win-Win
Partnerships
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Who is Cayuga?
We’re a hotel management company specializing in sustainable lodging experiences– 6 properties (costa rica and nicaragua)– 300 employees– 8 million in sales– based out of san jose, costa rica
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Cayuga’s Vision
We will be recognized as the worldwide leader insustainable hospitality management of small upscale
lodges and resorts, consistently exceeding theexpectations of our hotel owners, guests and
employees.
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Our Business Model
local approach
smal
l
sustainable
up-scale
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What is local for us?
Hiring local
Buying local
Offering local
Helping local
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Why the local approach?
It is our way of giving back
…..giving people the opportunity to make a living in the places they are from…..
….helping to reduce migration from rural to urban areas….
….distributing wealth…..
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For us…local is essential for sustainability
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People and the Planet?
Our staff are the emissaries for sustainability and conservation in
their communities.
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hiring
local
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buying local
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Offering local
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helping local
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Challenges of going local
• Hiring– Training (increased cost)
• Language, basic job skills
– Cultural perceptive differences (creates delays)• Time• Communication
• Buying and Offering– Limits range of options– Can present quality control challenges
• Helping– Time intensive
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Overcoming some challenges
Challenge• Hiring
– Training (increased cost)• Language, basic job
skills
– Cultural perceptive differences (creates delays)• Time• Communication
Process to address• Improved recruitment and
selection process
• Recognize the time issue and plan accordingly
• Work on improved time management, planning, and compliance with staff
• Improved communication – simple language; repetition, confirmation
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Overcoming some challenges
Challenge• Buying and Offering
– Limits range of options– Can present quality
control challenges
• Helping– Time intensive
Process to address• Work with suppliers to
improve quality control
• Look for alternatives• Manage expectation
• Build it into yearly workplans and evaluations, and prioritize accordingly
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Experience
Learn
Connect
RelaxWith local flavor this
turns into
Why the local approach?
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Experience
Learn Relax
Connect