estc 2011 presentation by megan epler wood, planeterra, destination management tools
DESCRIPTION
Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Megan Epler Wood, Director, Planeterra Foundation, presented in September 2011. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.TRANSCRIPT
![Page 1: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/1.jpg)
This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head Island, South Carolina, USA, from September 19th-21st. Organized by The International Ecotourism Society (TIES), the
ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.
Learn more about the ESTC: http://www.ecotourismconference.org ESTC on Twitter: http://www.twitter.com/ESTC_Tourism
ESTC on Facebook: http://www.facebook.com/ESTC.Tourism
The International Ecotourism Society | web www.ecotourism.org email [email protected] | tel +1 202 506 5033
![Page 2: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/2.jpg)
Destination Management
Developing Next Generation Tools
A Collaborative Initiative:Belize Tourism Board, Planeterra Foundation, Cornell Center for Sustainable
Global Enterprise
![Page 3: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/3.jpg)
Destinations Destination
management is at the frontier of sustainable tourism
The range of destination management issues is broad◦ Emerging destinations◦ Partially developed◦ Highly developed
![Page 4: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/4.jpg)
Tourism is the principal export earner for 83% of developing countries
Tourism is the main source of foreign exchange for 47 of the 50 Least Developed Countries
Challenges to Destinations are Growing in Developing Countries
![Page 5: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/5.jpg)
Problem of lack of understanding of how destinations actually develop◦ Inadequate infrastructure to
service a growing destination a consistent problem Lack of water and waste
services a chronic issue Lack of education programs for
tourism service community chronic
Inability to manage growth and land-use planning as an effective tool chronic
Destinations Next Steps
Monarch Butterfly Sanctuary Entry Way, Mexico
![Page 6: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/6.jpg)
Creating A New Paradigm in Government Decision Making
Need for Governments to fully understand the “business proposition” of destinations
Creating Knowledge Management System a direction that was explored by the BTB, Planeterra, and the Cornell Center for Sustainable Global Enterpise
![Page 7: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/7.jpg)
Destination Business Planning Issues
Governmental policies need to be closely studied and further improved◦ Connection between
tourism taxes and marketing dollars is far too close, leading to unsustainable growth
Ambergris Caye, Belize 20 years ago had 3-4 hotels
![Page 8: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/8.jpg)
Next steps destinations Economic Capacity
to Reinvest in Human and Environmental Capital◦ Tax System
National Municipal
Political capacity to respond to local destination stewardship goals
![Page 9: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/9.jpg)
BelizeInvesting in Destination Management Tools
![Page 10: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/10.jpg)
Tourism Expenditures 22% of GDP in 2010◦ One in seven jobs related or driven by tourism
WTTC Forecast
Role of Tourism in Belize Economy
Tourism to double its
importance to economy
in in 10 years
•44% of GDP•Valuation at $800 million by 2020
![Page 11: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/11.jpg)
Decision Making on Tourism Directions
Moving Belize to mid-lower and lower price market niche
Moving Belize to mid-priced and above market niche
Old Paradigm◦ Crank up visitor numbers
◦ Attract condominium and real estate development
◦ Keep cruise traffic growing Build growing day tour
market for cruise
◦ Market Belize primarily via trade shows and print
New Paradigm◦ Double expenditure per
visitor
◦ Demonstrate value of Belize’s destinations for higher value professional tourism investors
◦ Create top attraction in Belize City
◦ Use Revamped Digital Marketing focus
![Page 12: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/12.jpg)
Belize Tourism Board ActionPlan 2010-2012
![Page 13: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/13.jpg)
Radical Changes to Marketing Strategy
Destination Planning
Quality Assurance
Greater Efficiencies to BTB Operations
BTB Action Plan Mandates
![Page 14: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/14.jpg)
Need to Arrest Problematic Development Patterns
Knowledge Management System to Support Long-Term Planning Moving toward
informed national and municipal decision making
Developing Belize as High Value Investment Opportunity
San Pedro
Knowledge Management Tool
![Page 15: ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54660017af795937498b4ed5/html5/thumbnails/15.jpg)
Megan Epler WoodPlaneterra Foundation
http://www.planeterra.org
For more information