essilor international copyright – strictly confidential strategic marketing / gbl designs live...
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Essilor International Copyright – Strictly ConfidentialStrategic Marketing / GBL Designs
LIVE OPTICSKey Messages
DMS / Strategic guidelinesJanuary 2009
Essilor International Copyright – Strictly ConfidentialStrategic Marketing / GBL Designs
Varilux® Brand Mission: NATURAL VISION
Essilor International Copyright – Strictly ConfidentialStrategic Marketing / GBL Designs
Innovation-500 research scientists-Essilor’s 4,800 patents
Expertise- Essilor R&D centers and multi-disciplinary partnerships- Large research fields- Latest technologies
Leadership- 20 wearers / minute- the world’s No. 1 most prescribed PAL
Reliability- assisted recall rates of over 60%. - security, quality and peace of mind
Service-300 laboratories worldwide- unrivaled service, customized Supports
Varilux® Brand Values
Essilor International Copyright – Strictly ConfidentialStrategic Marketing / GBL Designs
Varilux® Brand positioning
USP:
Varilux®, the world’s leading brand in ophthalmic market, enables all presbyopes to regain
NATURAL VISION whatever the distance.
RTB:
Live Optics, a unique R&D program, delivers the highest performance designs combining two complementary disciplines:
knowledge of living system & knowledge of optics
USP - Unique Selling PropositionRTB - Reason To Believe
Essilor International Copyright – Strictly ConfidentialStrategic Marketing / GBL Designs
DESIGN drives performance Technology delivers it
Beyond Simplicity… PERFORMANCE!
Essilor International Copyright – Strictly ConfidentialStrategic Marketing / GBL Designs
How to promote “ PERFORMANCE”?
Power of R&D Power of DESIGN Varilux® Live Optics
Varilux® Live Optics is the R&D scientific program which
combines two disciplines: Knowledge of Living System and
Knowledge of Optics
Previously called “Dioptric Loop”, this program integrates
the latest research fields and the latest technologies
All Varilux designs are defined through Live Optics
UNIQUE in the world
Essilor International Copyright – Strictly ConfidentialStrategic Marketing / GBL Designs
Varilux® Live Optics: illustrative CHART
*Live Optics replaces “dioptric loop”
Essilor International Copyright – Strictly ConfidentialStrategic Marketing / GBL Designs
Varilux® Live Optics: Four Stages
1 - Human Vision ResearchThe fundamental research on living systems collects
physiological, biometrical and behavioral data drawing
specifications that are compliant with visual and postural
needs of each person. It is done in a multi-sensory way
through digital techniques; 3D Virtual Reality and design
simulations.
3 - PrototypingTest lenses are custom-cut through digital surfacing and
the design reliability is controlled through advanced
techniques combining 3D measurements and wavefront
analyses. The whole prototyping process applies the
precision of 1/10th of micron.
2 - ComputingThe collected individual data is digitally converted
through mathematical algorithms into optical designs.
To calculate high-performance designs, patented
computation programs and successive optimizations use
the most advanced technologies such as W.A.V.E. 2.0
to eliminate higher-order aberrations.
4 - TestingThe test-wearers try out their custom-made lenses. To
ensure the reliability of results, the tests are conducted
exploring large databases. Specific questionnaires collect
subjective and objective wearer impressions to assess
the performance of tested designs and to validate their
final choice.
2 & 3 Optics1 & 4 Living system
1. to 4. All use Digital applications
Essilor International Copyright – Strictly ConfidentialStrategic Marketing / GBL Designs
Varilux® Live Optics: Four Stages
ALL Varilux lenses are testedand validated by
the end-Consumer !
ALL Varilux DESIGNS are defined through R&D Live Optics Program the HIGHEST performance DESIGNS
Essilor International Copyright – Strictly ConfidentialStrategic Marketing / GBL Designs
The whole Varilux expertise channel
The global quality channel; •in-R&D design definition, •in-laboratory used processes,•in-store ECP expertise.
At each stage, Varilux offers the most advanced technologies to provide the best solutions and services and deliver NATURAL VISION to the end-consumer.
Essilor International Copyright – Strictly ConfidentialStrategic Marketing / GBL Designs
“Varilux DIGITAL world”
• Human Vision Research
• Design Calculation
• Lens Prototyping
• Live Testing
•Varilux
• Computing
• Surfacing
• Polishing
• Controlling
• remote edging
• Lens Selection
• Personalization
• Ordering/Fitting
• Dispensing
For Varilux, “Digital” is not only a “surfacing” matterVarilux is 100% digital Whole engineering pipeline use
digital applications (R&D, Lab, ECP)
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Natural
Vision
LiveOptics
Digital Lab
DigitalStore
See “digital” differently !
Digital Varilux is more than Digital surfacing (DS, ADS, DSx,… etc) Digital Varilux means 100% digital engineering channel
DIGITAL Varilux
(Movie screen shot)