Lisa Cross – Waste Busters Training , Cressing Temple 2011

Essex’s Waste Prevention Partnership

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Your Waste in Essex• Essex County Council is a Waste Disposal Authority

• Borough and District authorities are Waste Collection authorities (WCAs)– 12 WCAs: Basildon, Brentwood, Braintree, Castle Point,

Chelmsford, Colchester, Epping, Harlow, Maldon, Rochford, Tendring & Uttlesford

• Southend on Sea and Thurrock are Unitary authorities and collect and dispose of their own waste. We are currently working in partnership on a limited number of projects.

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Working Together;

• For every tonne of waste sent to landfill, a tax is paid. To incentivise a reduction in the amount of material send to landfill, this tax is set to escalate at £8/yr until 2013. In 2010/11 the figure will be £48/tonne.

• ECC and its WCA’s work in partnership to collect as much recyclable material as possible through kerbside collections (WCAs) and Recycling Centres for Household Waste (ECC). ECC pays recycling credits to the WCAs to help them reach set recycling targets

• It is expected that recycling targets for 2015 will be hit in Essex. However to protect against a larger than expected growth in household waste, a shortfall in recycling performance or delays on the delivery of a residual waste treatment technology a waste prevention strategy and partnership was developed.

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The Waste Prevention Partnership

• The Essex Waste Prevention Partnership (EWPP) includes Essex County Council, the 12 waste collection authorities within Essex, Southend-on-Sea Borough Council, Thurrock Council and members of community, voluntary or third sector organisations involved in recycling or reuse activities in Essex..

• Essex Waste Prevention Partnership aims to communicate with residents in Essex about waste prevention to encourage them to reduce the amount of waste they produce.

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When we refer to ‘waste prevention’, we mean:

• Avoiding the creation of waste in the first place

• Reducing the amount of waste that is created at source

• Reusing materials/products in order to prevent them from becoming waste

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The Waste Prevention Strategy 2010

Overall aim: to reduce the amount residual waste produced within the Essex Waste Prevention Partnership.

Overall objective: to reduce the amount residual waste in Essex from 427,446 tonnes or 312kg per head of population in 2007/8 to 236kg per head of population or 323,320 tonnes of total residual waste by 2015

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Key Areas

• Avoidable Food Waste

• Compostables

• Bulky Waste and WEEE

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Avoidable food waste

• Audiences: Key audiences identified using GreenACORN data

• Tactics: The aim will be achieved by using the national Love Food Hate Waste Campaign

• Targeted: using a combination of PR, radio coverage, community networking, capacity building, community engagement, educational workshops, training and briefing for local groups and a team of volunteer advisers to deliver roadshows, talks and presentations in the local community.

• Supported by baseline communications which will include website updates, local PR, council newsletter, integration of information into existing local literature, websites and email promotions

Aim: To reduce avoidable food waste in the residual waste stream

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Compostable waste

• Audiences: identified using GreenACORN data• Tactics; the aim will be achieved by encouraging people to buy a composter

or to improve existing composting behaviour • Targeted using a combination of PR, radio coverage, community networking,

capacity building, community engagement, educational workshops, training and briefing for local groups and a team of volunteer advisers to deliver roadshows, talks and presentations in the local community.

• Baseline communications will support the above

• Aim: To reduce the amount of compostable material in the residual waste focusing on promotion of home composting or digestion of food waste.

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Bulky Waste and WEEE– production of WEEE/bulky waste donation and purchasing themed leaflets

aimed at the different key audiences and targeted distribution in appropriate key audience areas

– press advertising to particularly target audiences: • to realise the benefits to other local families through donation and the

money saving benefits of purchasing reuse items• to donate and purchase • internet information

– training of call centre staff to promote FRPs or other alternatives such as Freecycle/Feegle

– running and promotion of local swap events to raise the profile of reuse in partnership with local groups

– integration of information about FRP schemes with estate agent communications to those moving house,

– integration of information into other council department communications

Any questions

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