Essex Internet Solutions

Maximize Your ROI with Our Customized eBusiness Solutions

Agenda

1. Mission

2. Vision

3. Single Source Solution

4. Development Team

5 Approach5. Approach

6. Needs Analysis

7. Existing Site Information

Mission & Vision

MissionText

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MissionTo be your single source provider for all technology and eBusiness needs, helping you harness the power of the

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TextVision

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Dedicate ourselves to our customers, through the delivery of customized eBusiness solutions that help them maximize their web presence and ROIthem maximize their web presence and ROI.

Single Source Solution

Single source for All Your eBusiness Needs:Text

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Single source for All Your eBusiness Needs:• Internet Business Consulting• Custom Web and Graphic Design

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Custom Web and Graphic Design• Custom Software Development• Flash and Multimedia

P i t C ll t lTex

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• Print Collateral• Internet Marketing• Web and Email Hosting

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• Managed Email Security• E-Commerce & Merchant Services• Logo DesignLogo Design

High quality designs at affordable rates

Development Team

• We’re partnered with OnNet Web Solutions, a company with

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10 years of web design, hosting and marketing experience.

o They’ve worked with hundreds of companies, from small one-person b i i l 3M C

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businesses to companies as large as 3M Corp.

o One of their biggest successes was StreetDelivery.com, an Internet startup they helped build to over $6 million per year in revenue.Tex

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Best of both worlds – with a 100% online product for the Insurance industry.

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Texto In addition to web design, they also have extensive web hosting

experience with over 10,000 businesses.

o They offer their own online marketing platform that can help you increase website visitors and conversions.

Development Team

• It really takes a highly skilled team to deliver a website solution that will l h l h l

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get results over the long haul.

• Building a successful website takes several different skill-sets, such as:o Marketing strategy

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o Marketing strategyo Graphic designo HTML coding and programmingo Database designTex

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o Copywritingo Search engine optimization

• It’s really impossible to find all those skills in one person which is whyText

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• It s really impossible to find all those skills in one person, which is why it’s a big mistake to use a freelancer or web designer to develop your site.

o They really don’t have the marketing skills necessary to maximize results.

o When you go with a “one man band” or very small firm you don’t know if they’ll even be around to upgrade and help you maintain your site.

Development Team

• The development team that will be working on your site has graphic d i li i d l d b k i i

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design, application development and web marketing experience.

• They’ve also developed many proprietary applications, such as our new Flash Video Player that we can easily integrate with any website

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Flash Video Player, that we can easily integrate with any website.

• In addition, because OnNet has been doing this for so long, we have a code library of literally hundreds of scripts that we can implement onTex

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code library of literally hundreds of scripts that we can implement on your site to add valuable features, and we can do it much more affordably than other developers that have to build from scratch or try to find the appropriate scripts. Text

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Our Approach

• With us you get the best of both worlds O l l l i f h l d i h b

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o One-on-one local consulting from us to help you determine the best strategies on an ongoing basis

o A first-class site using our development and marketing teams

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• Our approacho Spend the time to learn about your businesso Analyze your current websiteTex

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o See how much of an impact improvements in your website and your overall marketing could make to your business.

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Our Approach

• We are very focused on getting you a positive ROI from the web.

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• You’ll have a website that you’ll be proud to advertise to the world and it will be working for your business as a system designed to improve your bottom line

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bottom line.

• The vast majority of small businesses are drastically underutilizing the Internet from both a marketing and technical standpointTex

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Internet from both a marketing and technical standpoint.

• What’s important to us is helping businesses really harness the power of the Internet to grow and improve their bottom line.Text

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Needs Analysis

1. Who is your primary target market? What types of customers do you have?

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2. What things are most important to your prospects when purchasing your

product or service? (i.e., personal service, low price, customization, quality,

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etc.)

3. Why would a prospect choose your company over your competitors? What Tex

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would you say are the top 4 advantages of doing business with you?

4. What are the biggest challenges you currently face in the areas of sales and Text

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marketing? Do you have a sales force?

5. What’s your competitive environment ? Do you have many direct

i ? I di ?competitors? Indirect?

6. Who are your top 3 biggest competitors? May I have their website addresses?

Needs Analysis

7. How do you currently market your products and services?

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8. What type of print materials do you use in your sales campaigns?

9. Do you have press releases or other company information that may help

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us understand your products and services? In what format are these

materials?Tex

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10. Do you have a database of existing customers and prospects?

11. How much does each customer spend with you per year on average? Text

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Have you calculated the lifetime value of a new customer?

12. What are you doing to invite customers back or get them to repurchase?

13 H h d d d i i h h?13. How much do you spend on advertising each month?

Existing Site Information

1. Current hosting company?

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2. What was the original cost of the current site design?

3. How long did it take to launch the site?

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4. How many visitors per month are you receiving?

5. How many visitors per month would you like to receive?

6. How many visitors are converting to leads? Sales? What are you using forTex

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6. How many visitors are converting to leads? Sales? What are you using for

website analytics (stats)?

7. Would you say your current website design properly reflects your company image Text

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and is competitive with the top sites in your industry?

8. What is the “most wanted response” when someone visits your site? What is the

i ti t th t t k ?primary action you want them to take?

9. Do you have an automated email marketing system in place?

Existing Site Information

10. Have you done much with search engine optimization for this site? Any paid search

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marketing (either organic or PPC)? Are you using local search at all?

11. Are you currently using the site for any customer service functions, such as an online

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help desk, knowledge base, or customer extranet?

12. What do you want this site to do primarily?

13. What 2 or 3 other objectives would you want from the site?Tex

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13. What 2 or 3 other objectives would you want from the site?

14. Are there any websites you consider ideal? Is it their look or functionality?

15. Did you have a site layout already in mind?Text

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16. Do you know how many pages will be on the site?

17. Is the site copy created? Will we use the existing copy or will you be developing new

?copy?

18. Will you need copy writing or copy editing?